Chief Marketing Officer

• Own Ovative’s influencer channel vision and long-term roadmap for clients
• Establish strategic frameworks, playbooks, and best practices for influencer planning
• Ensure strategies are grounded in Ovative’s EMR approach and tied to business outcomes
• Serve as a senior strategic partner to client leadership to shape influencer marketing
• Lead influencer strategy for complex and high-impact client engagements
• Translate performance data into executive-level storytelling and recommendations
• Define influencer measurement standards, KPIs, and testing frameworks
• Advance a test-and-learn culture, identifying innovation opportunities
• Stay ahead of influencer trends and platform changes
• Act as Ovative’s senior influencer subject matter expert in new business pitches
• Contribute to building and scaling the influencer team
• Coach and develop team members into future leaders

Director, Influencer Marketing

• Lead marketing strategies for midsize companies
• Collaborate with management teams of multiple companies
• Implement major growth initiatives in strategy and business management

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

VP – Head of Marketing

• Own the end-to-end events calendar across the UK, Europe, and North America, including tradeshows, industry conferences, webinars, and field/regional events from selection through post-event reporting.
• Communicate field marketing strategy, planned programs, and expected outcomes to the broader team on a regular cadence.
• Manage all event logistics: booth design and build, shipping, staffing, vendor contracts, lead capture setup, and on-site execution.
• Plan and run webinar programs, including topic selection, speaker coordination, promotion, and post-event follow-up sequencing with Marketing.
• Build and manage event budgets; negotiate with venues, booth vendors, and sponsors to maximize ROI.
• Partner with Product Marketing to ensure event messaging, collateral, and demos reflect current positioning and active launches.
• Partner with the Director of Commercial Partnerships to align event objectives with partner marketing strategies and co-marketing initiatives.
• Coordinate with Sales on target account lists and pre-event outreach so tradeshow attendance converts to pipeline.
• Manage relationships with industry associations and conference organizers (e.g. SLAS, Bio-IT World, and similar life sciences and informatics events).
• Track and report on event performance, leads generated, pipeline influenced, cost per lead, ROI and post event reports to apply findings that shape the forward calendar.
• Manage and develop event coordinators, contractors, and agency partners supporting field programs.
• Train booth staff on event etiquette, lead capture best practices, and on-site messaging consistency.
• Travel on-site to run events in person across all regions as needed; estimated at 20% of time.

Director – Field Marketing

• Shape portfolio growth strategy and influence business unit priorities through market insights, customer understanding, competitive intelligence, and commercial analytics.
• Lead upstream and downstream marketing teams to drive portfolio adoption, market expansion, customer value realization, and revenue growth across Connected Care offerings.
• Build and modernize marketing capabilities, including customer adoption programs, digital and AI-enabled marketing approaches, commercial analytics, and scalable demand generation processes.
• Ensure alignment between product strategy and commercial execution through effective positioning, go-to-market strategies, and cross-functional leadership.
• Develop and lead a high-performing marketing organization while managing marketing investment to maximize business impact and ROI.
• Establish metrics and analytics that connect marketing investments to customer adoption, pipeline creation, revenue growth, and marketing ROI.
• Drive continuous improvement of marketing operations, customer journey management, demand generation, and portfolio performance measurement.

Director of Marketing, Connected Care Group

• Own end-to-end go-to-market strategy for key products, including Wallet, Rumble Studio, and Rumble Ad Center, from market assessment through launch and lifecycle optimization.
• Define clear, differentiated positioning and messaging that drives adoption and positions Rumble competitively within media, creator, and fintech ecosystems.
• Lead major product launches and releases, coordinating cross-functional efforts and ensuring strong execution from planning through post-launch analysis.
• Partner closely with Product, Consumer Marketing, and Business Intelligence to align on strategy, identify growth opportunities, and increase product adoption.
• Conduct market research and competitive analysis, translating insights into actionable recommendations that influence product direction and go-to-market plans.
• Influence product roadmaps by bringing a strong market and customer perspective into prioritization and feature development discussions.
• Build and scale sales enablement materials, including pitch decks, one-pagers, demos, FAQs, and case studies, to support pipeline growth and conversion.
• Collaborate with Demand Generation and Brand teams to develop integrated campaigns that align with product narratives and drive measurable outcomes.
• Define and track key performance indicators such as adoption, engagement, win rates, and pipeline contribution, using data to refine strategy.
• Serve as a subject matter expert in external-facing settings, including customer meetings, events, and partner discussions.
• Lead, mentor, and develop a growing product marketing team, including direct management of team members, fostering accountability and high performance.

Director of Product Marketing

• Own marketing strategy tied to growth
• Partner with the President and Executive Team to drive revenue and brand preference
• Position Connor Group as a leading professional services firm
• Upgrade messaging, brand, website, and visual identity
• Drive digital transformation with AI
• Build lead generation processes managed in Salesforce
• Research customer needs to ensure messaging resonates
• Build and mentor a high-performing marketing team
• Own the annual marketing budget and track performance against metrics
• Support internal and external communications with stakeholders

• Develop and execute comprehensive, segment-specific marketing strategies and annual plans for the breeder, shelter, working dog, sporting dog & service dog segments.
• Lead the creation of compelling positioning, messaging, content, and campaigns that will highlight the performance, health & welfare benefits of our programs & nutrition solutions in professional environments.
• Drive brand preference and recommendation among professional audiences while supporting both direct-to-professional & distributor purchase pathways.
• Build and optimize an integrated marketing mix including digital, social, content, events, trade programs, partnerships & customer relationship tools & initiatives tailored to each professional segment.
• Partner closely with Sales, Sales Operations/Planning & Recommendation/DTC and Professional Division Leadership Team to align on marketing activities with enterprise goals and deliver a seamless customer experience.
• Establish clear KPI’s, track performance and continuously optimize programs based on customer feedback, data & insights.
• Streamline and harmonize North American programs to create a consistent regional experience while addressing the US/Canadian market & business nuances.
• Lead, coach and develop the Professional Division marketing team, fostering a high-performance & collaborative culture.
• Identify, negotiate, & cultivate strategic partnerships with industry organizations, associations, influencers/ambassadors and key opinion leaders in the professional dog/cat space.
• Stay ahead of industry trends, competitive activity, and emerging opportunities in the professional nutrition channel.
• Collaborate with global and regional marketing teams to share best practices & create a seamless demand creation plan leveraging company-wide resources.

Marketing Director, Professional Division

• Build the most trusted and emotionally compelling brand in fintech
• Lead integrated brand and marketing strategy development
• Partner with the Chief Marketing & Corporate Affairs Officer and executive leadership team
• Drive brand research and consumer insights
• Establish and run PayPal's Brand Office; develop and enforce global brand standards
• Own global sponsorship portfolio and experiential marketing strategy

Vice President, Head of Brand – Marketing Strategy

• Develop and execute a comprehensive North America marketing strategy aligned with enterprise growth objectives.
• Serve as a senior marketing advisor to business leadership teams across Institutional, Wealth, and Canada.
• Partner closely with Product, Distribution, Client Services, Communications, Digital, and Global Marketing teams to ensure integrated go-to-market execution.
• Translate business priorities into scalable marketing programs that drive awareness, engagement, lead generation, and client retention.
• Establish marketing priorities, resource allocation, and investment decisions across the region.
• Lead marketing strategies for institutional investors, financial advisors, intermediaries, consultants, retirement platforms, and other key distribution channels.
• Ensure audience-specific messaging, content, campaigns, and experiences are tailored to the unique needs of each market segment.
• Oversee the regional strategy for client and prospect events, conferences, sponsorships, webinars, and executive engagement programs.

Senior Director, North America Marketing

• Develop and execute the North America Institutional marketing strategy in alignment with firmwide growth priorities and business objectives
• Partner closely with Institutional Sales, Consultant Relations, OCIO, and Investment Division leaders to identify market opportunities and create targeted marketing initiatives
• Lead integrated campaigns across thought leadership, content, digital, events, client engagement, and demand generation channels
• Translate complex investment and market insights into compelling, client-centric marketing programs and messaging
• Serve as a trusted advisor to senior business leaders on marketing strategy, market positioning, and audience engagement
• Lead the strategy, planning, and execution of high-impact live, virtual, and hybrid events targeting institutional investors and consultants
• Design and deliver executive-level experiences that engage Chief Investment Officers, investment committees, senior consultants, and other institutional decision-makers
• Partner with senior executives, investment leaders, and subject matter experts to develop event content, agendas, and thought leadership programs
• Establish event measurement frameworks to evaluate business impact, attendee engagement, and pipeline contribution
• Continuously elevate the quality, innovation, and effectiveness of Russell Investments' institutional event portfolio
• Partner closely with the Integrated Marketing team to develop and execute product marketing and thought leadership strategies that support Institutional business priorities
• Collaborate with Product Marketing, Investment Division leaders, and subject matter experts to bring investment capabilities, market insights, and client solutions to market in compelling and differentiated ways
• Help shape institutional audience needs, content priorities, and messaging frameworks to ensure relevance and impact across key investor segments
• Lead the distribution of institutional-focused thought leadership, market commentary, investment insights, and strategic content across multiple channels
• Ensure consistent brand positioning and messaging across campaigns, events, client communications, and sales enablement materials
• Identify emerging industry trends, competitive dynamics, and investor priorities to inform marketing strategy and content planning
• Partner with global marketing teams to leverage best practices, content, and campaign assets
• Work closely with digital marketing, communications, creative services, analytics, and product marketing teams to deliver integrated programs
• Build strong relationships across business units to ensure alignment and effective execution of marketing initiatives
• Partner with the Digital Marketing and Analytics teams within Integrated Marketing to establish KPIs, measurement frameworks, and reporting that evaluate marketing effectiveness and business impact
• Leverage audience, engagement, and campaign performance data to optimize marketing programs, event strategies, and client engagement initiatives
• Collaborate with digital marketing partners to improve audience targeting, campaign performance, lead generation, and conversion outcomes
• Monitor market trends, client behavior, and competitive activity to identify opportunities for continuous improvement and growth

Director – North America Institutional Marketing

• Develop and Execute Growth Marketing Strategy
• Lead the U.S. Advisor & Intermediary Solutions (AIS) marketing strategy in alignment with retail sales objectives, growth priorities and strategic accounts initiatives
• Develop integrated, multi-channel marketing programs for wealth management and individual investor audiences
• Support the positioning and commercialization of new and existing investment solutions
• Serve as a strategic marketing partner to Distribution leadership, Strategic Accounts, Sales and Product Marketing
• Manage campaign timelines, budgets, stakeholder communication, and vendor coordination
• Foster a high-performance team culture focused on innovation, accountability, collaboration, and continuous improvement
• Develop KPIs and performance measurement frameworks to evaluate campaign effectiveness

Director – North America Wealth & Individual Investor Marketing

• Generate new business through proactive prospecting, networking, referrals, strategic outbound sales activity, and AI-enabled sales engagement.
• Build and maintain a robust sales pipeline using Salesforce, LinkedIn Sales Navigator, AI-powered sales tools, and other technologies to identify opportunities, personalize outreach, and accelerate the sales cycle.
• Sell a comprehensive portfolio of Marketing Services solutions by developing consultative, integrated programs that align with client business objectives and marketing goals.
• Conduct consultative discovery meetings to understand client objectives, uncover business challenges, and recommend strategic Marketing Services solutions that deliver measurable results.
• Proactively engage multiple stakeholders and decision-makers within target accounts, build consensus across buying groups, and develop compelling business cases that clearly demonstrate ROI and business value.
• Manage complex sales opportunities from prospecting through proposal development, negotiation, closing, and post-sale transition.
• Develop trusted relationships with senior marketing executives, business leaders, agency partners, and other key decision-makers.
• Deliver compelling presentations and value-based proposals that clearly communicate strategic value and measurable business outcomes.
• Embrace AI and emerging sales technologies to improve prospecting, account research, outreach, proposal development, and overall sales effectiveness.
• Maintain accurate pipeline management, forecasting, and account activity within Salesforce.
• Represent the company at client meetings, industry conferences, and networking events.
• Collaborate with ad operations and client success teams to deliver exceptional customer experiences.
• Consistently achieve or exceed individual revenue, pipeline, and activity goals.

Account Executive, Marketing Services

• Oversee the development and optimization of external communications across email, social media, paid/earned channels, and external campaigns, ensuring a consistent brand voice across all touchpoints.
• Manages CNA’s end-to-end email marketing strategy, including audience segmentation, campaign design, content development, and performance optimization to increase engagement and conversion.
• Advances CNA’s social media strategy across paid, organic, and employee advocacy programs, driving increased visibility, engagement, and brand advocacy while enabling targeted business unit activation.
• Champion a culture of testing and iteration, building a structured A/B and multivariate testing cadence and striving to grow and continuously improve our channel strategy.
• Manages agency partners and vendor relationships to ensure scalable, high-quality, and cost-effective execution across external communications initiatives.
• Owns the toolset for email and social channels, serving as the internal subject matter expert and primary admin for Adobe Marketo Engage (Marketo), Litmus, Zerobounce, Hootsuite, and LinkedIn Campaign Manager.
• Define KPIs and reporting frameworks for external communications, leveraging data and insights to continuously optimize performance and demonstrate impact across channels.
• Partner with Marketing Operations and Technology to maintain clean data flows between Marketo and the CRM (Salesforce preferred), ensuring contact record integrity and compliant data use.
• Leverage web analytics tools to track campaign attribution, landing page conversion, and multichannel touchpoint data.
• Evaluate and recommend new tools and technologies that improve workflow efficiency, personalization capabilities, or measurement maturity.

Multi-Channel Marketing Director

• Serve as primary marketing strategy partner to business unit leaders, product team, B2B marketing, and operations directors across the Cox Automotive ecosystem.
• Lead strategic planning processes for 6+ business units, developing integrated annual and quarterly consumer marketing strategies that align with business objectives and competitive positioning.
• Participate in business planning cycles, providing consumer marketing perspective on growth opportunities, competitive threats, and market dynamics.
• Navigate complex stakeholder environments, building consensus across matrixed teams and driving alignment on strategic priorities.
• Represent consumer marketing strategy in executive forums and business reviews.
• Translate business objectives into clear, actionable marketing strategies that span brand, performance, lifecycle and social consumer marketing, coordinating with media, creative and analytics leaders to bring campaigns to life.
• Develop strategic briefs that synthesize business context, customer insights, competitive landscape, and success metrics to guide media, creative, and analytics teams.
• Lead cross-functional strategy development for major initiatives (launches, competitive responses, new product introductions).
• Partner with media team and agencies to co-create strategic approaches, challenging and refining recommendations to ensure business alignment.
• Own the 'what' and 'why' of marketing plans while enabling execution teams to determine the 'how'.
• Serve as primary strategic counterpart to agency strategy leadership, establishing ways of working and performance expectations.
• Brief media team and agencies with clear strategic direction and challenge recommendations to ensure they ladder to business objectives.
• Ensure marketing extracts maximum value from agency partnerships through strong strategic partnership.
• Build and lead a high-performing strategy team, providing mentorship & development opportunities.
• Establish strategy team operating rhythms, standards, and best practices.
• Foster a culture of strategic rigor, customer-centricity, and business acumen.
• Develop strategic planning frameworks, tools, and processes that scale across business units.
• Partner with analytics to ensure strategies are grounded in data and insights.

Director, Marketing Strategy

• Own the marketing technology stack — evaluate, implement, and optimize tools across marketing automation, CRM, ad platforms, attribution, lead routing and enrichment, and data visualization to support a modern, AI-first operating model.
• Lead AI and automation adoption — identify and ship agentic workflows and automation that remove manual work across the funnel; go beyond piloting tools to running them in production.
• Build unified marketing analytics and reporting — attribution models, pipeline dashboards, and campaign ROI measurement that serve as a single source of truth for marketing, finance, and sales leadership, and translate into clear, actionable insight.
• Architect lead lifecycle infrastructure — define funnel stages, scoring models, routing logic, and handoff criteria in partnership with revenue operations and sales development.
• Own marketing data governance and compliance — ensure data quality, consent management, and privacy frameworks are built into every system and workflow.
• Drive operational excellence — build scalable workflows, automations, experimentation and optimization practices (e.g., A/B testing), and QA processes that ensure data integrity and let the team move fast without sacrificing quality.
• Own budget and vendor management — manage the marketing operations budget and technology renewals, and evaluate/negotiate vendor contracts in partnership with finance and procurement.
• Lead and develop the team — lead and develop a high-performing global organization as Harvey scales its marketing investment.
• Partner cross-functionally — work with GTM systems, product marketing, customer engagement, sales leadership, and finance to align on targets, surface insights, inform investment decisions, and lead change management across a fast-moving organization.

Head of Marketing Operations, Analytics

• devise the US marketing strategy based on the global strategy and elaborate concrete action plans across all marketing functions with regards to distribution, product launch support plans, pricing, etc.
• frame, provide guidance and follow up all marketing functions (product & trade marketing, PR/Influencer marketing, visual merchandising, artistry/education)
• drive US strategy to maximize brand visibility through PR and influencer marketing, based on the global strategy and considering all national market specificities. Work with PR & influencer team on concrete action plan. Track closely ROI to adjust strategy to rapidly changing landscape.
• frame and guide the education team to deliver meaningful product education to our own brand BA’s as well as education teams at our retail partners.
• elaborate and execute media plans for key launches and bestseller products.
• optimize newness forecasting by providing detailed insight and forecasting benchmarks via knowledge of retail performance, past product performance, market data, competitor ranking and consumer insights.
• frame and guide the Visual Merchandising team in the development and implementation of local initiatives such as new counter design, counter updates for launches or any retailers’ animation sites, window displays, counter decoration, display units, etc.
• understand trade customers’ requirements to maximize brand inclusion in their activities, and work with commercial team to ensure that exclusives and promotional offers are in place to drive sales at key trading periods.
• continuously keep track and analyze the ROI on local initiatives and launches and build following decisions according to insights to grow the business.
• collaborate closely with the Global Marketing team (based in Dubai) and feedback local product, consumer and competitive insights to aid global product and campaign development.
• ensure consistency of brand standards across all marketing platforms
• ensure that all launches and activities are managed within the budget and targeted to achieve measurable ROI

Senior Director of Marketing

• Lead the strategic evolution, optimization, and scaling of top-funnel strategies
• Architect seamless prospective student journeys by transforming complex analytics and KPIs
• Unify web, email, social, paid media, and SEO to accelerate top-of-funnel growth
• Partner with a team of marketers responsible for content and engagement
• Direct external growth agencies, consultants, and tech vendors as a strategic partner

Assistant Director, Growth Marketing

• Define and lead the global innovation strategy for key Body Care categories and subcategories, establishing differentiated product benefits, claims, positioning, and growth opportunities.
• Own the long-term category vision and 3-year innovation roadmap, setting priorities that drive category leadership, business growth, and global relevance.
• Lead innovation development from insight generation through commercialization, ensuring concepts are grounded in consumer needs, market opportunities, and brand strategy.
• Drive cross-functional alignment across Product Development, Supply Chain, Packaging, Creative, Regulatory, Consumer Engagement, and regional teams to ensure successful execution of innovation programs and launches.
• Partner with senior leadership to shape category strategies, identify whitespace opportunities, and build a pipeline of scalable global innovation.
• Oversee category P&L inputs, including cost and margin targets, partnering with cross-functional teams to optimize financial performance while maintaining product excellence.
• Analyze category performance, market trends, competitive activity, and consumer insights to inform strategic decisions and portfolio optimization.
• Manage and develop direct report(s), fostering a high-performance, collaborative team culture.

Director, Global Product Marketing – Body

• The Marketing AI Product Specialist for CoCo acts as the critical link between Commercial Business Units and Pfizer’s AI Accelerator.
• Learn & support the full lifecycle of bringing an AI capability to market.
• Develop a working fluency in AI-native work.
• Shape how commercial teams engage with AI.
• Act as a trusted advisor to accelerate adoption, impact, and continuous improvement of AI‑enabled commercial capabilities.
• Grow your influence across functions by operating at the intersection of business strategy, technology, and change management.

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