VP – Head of Marketing

Fairmarkit

VP / Head of Marketing at Fairmarkit managing marketing strategies and teams for the B2B SaaS sector. Driving revenue, pipeline, and brand presence in the procurement software industry.

Posted 7/22/2026full-timeRemote • California, Colorado, Florida, Illinois, Maryland, Massachusetts, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Washington • 🇺🇸 United StatesLead💰 $250,000 - $330,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in enterprise B2B SaaS marketing leadership, with a strong focus on pipeline management, sales enablement, and leveraging AI for marketing efficiency. Capable of building and executing creative campaigns while maintaining a disciplined approach to budget and performance metrics.

Highest-signal resume keywords

Enterprise B2B SaaS Marketing LeadershipSales EnablementBudget ManagementAI Systems DevelopmentFull-Stack Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline ManagementCampaign DevelopmentFunnel AnalysisAttribution ModelingAccount-Based Marketing

Soft Skills

Player-Coach LeadershipExceptional CommunicationCreative Problem SolvingTeam Inspiration

Tools & Technologies

Marketing AutomationAI WorkflowsCRM Systems

Industry Keywords

Enterprise BuyersProcurementFinanceGTM EngineeringCustomer Success

About the role

Key responsibilities & impact

Own the strategy and the operating model
Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
Shape the company's voice while making our customers the heroes of every story we tell.
Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
Lead from the front; set direction while staying connected to execution.

Requirements

What you’ll need

8–10+ years of enterprise B2B SaaS marketing leadership with a track record of leading full-stack teams and owning pipelines. Experience marketing to enterprise buyers is required; procurement, finance, or adjacent enterprise software experience is a plus.
Player-coach leadership style. You're as comfortable defining strategy as you are building a campaign, joining customer meetings, or analyzing the funnel. You lead by doing.
Sales enablement as a superpower. You become an expert in your product and your competitors, and you equip Sales with the messaging, content, and tools that improve conversion and win rates.
Exceptional written, verbal, and presentation skills, with the ability to distill compelling narratives for varied stakeholders.
Budget and attribution rigor. You deploy spend with discipline and connect marketing investment directly to pipeline, revenue, and business outcomes.
An AI-native, leverage-first mindset. You reach for automation and AI by default, and you're energized by marketing a product that's redefining how work gets done.

Benefits

Comp & perks

Equity and benefits