Fairmarkit

Events

• Own the annual events calendar: selection, prioritization, and budget allocation across industry conferences, regional field events, and virtual programs
• Partner with content and demand gen on event programming and messaging: you have a strong point of view on what procurement audiences actually find valuable, and you bring that into every agenda, speaker brief, and post-event touchpoint
• Develop experiential marketing programs that bring the Fairmarkit brand to life at conferences, executive dinners, and hosted events, creating memorable moments that deepen engagement with procurement leaders
• Plan and execute Customer Advisory Boards and customer roundtables with Customer Success end-to-end, from invitations through post-event follow-up
• Build and manage the speaking engagement pipeline: identify opportunities, coordinate submissions, and prep executives and customers for the stage
• Drive pre- and post-event promotion with demand generation: email, social, content sequencing
• Plan our annual event and 3-4 smaller, hosted Fairmarkit field events per year, including venue sourcing, vendor management, run-of-show, and attendee experience
• Handle all logistics: registration, vendor contracts, swag ordering, booth operations, travel coordination
• Use AI tools actively to streamline planning, personalize outreach, and move faster than a team twice your size; we’ll support with the tools you need!
• Track event-attributed pipeline and report results to the Head of Revenue Marketing

Events and Field Marketing Manager

Product Marketing

• Establish and continuously sharpen positioning and messaging for Fairmarkit's autonomous sourcing platform and supplier marketplace, — tailored to CPOs, procurement leaders, and finance stakeholders on the buyer side, and to supplier relationship and business development teams on the supply side
• Build AI-native PMM workflows from the ground up: use LLMs, automation, and purpose-built tooling to produce high-quality content, run research, and keep pace with a fast-moving product org without sacrificing depth
• Lead end-to-end go-to-market for new features and major launches — from narrative and packaging through naming, pricing input, launch plans, and post-launch analysis
• Partner closely with Product to influence the roadmap using customer, market, and competitive insights, especially around agentic AI use cases, UX, and procurement workflows
• Build and maintain core messaging frameworks, battlecards, and objection-handling guides; enable Sales and Customer Success through trainings, playbooks, and ongoing deal support
• Collaborate with Demand Gen, Brand, and ABM to develop integrated, product-led campaigns that drive pipeline, win rate, and expansion in target accounts
• Own core customer-facing assets including— decks, one-pagers, explainer pages, release notes, in-app education — for both buyers and suppliers, clearly communicating new capabilities and driving adoption across the marketplace
• Conduct market, buyer, and competitive research on procurement technology, source-to-pay, and AI/agentic platforms to identify whitespace and sharpen differentiation
• Champion the voice of the customer: synthesize qualitative and quantitative feedback from both procurement teams and suppliers into insights that shape product strategy, messaging, and sales motions
• Collaborate with product to define and track PMM success metrics — launch performance, feature adoption, content usage, win rates, and segment-level impact — and use data to iterate

Senior Product Marketing Manager

Marketing

• Own the annual events calendar: selection, prioritization, and budget allocation across industry conferences, regional field events, and virtual programs
• Partner with content and demand gen on event programming and messaging: you have a strong point of view on what procurement audiences actually find valuable, and you bring that into every agenda, speaker brief, and post-event touchpoint
• Plan and execute Customer Advisory Boards and customer roundtables with Customer Success end-to-end, from invitations through post-event follow-up
• Build and manage the speaking engagement pipeline: identify opportunities, coordinate submissions, and prep executives and customers for the stage
• Drive pre- and post-event promotion with demand generation: email, social, content sequencing
• Plan our annual event and 3-4 smaller, hosted Fairmarkit field events per year, including venue sourcing, vendor management, run-of-show, and attendee experience
• Handle all logistics: registration, vendor contracts, swag ordering, booth operations, travel coordination
• Use AI tools actively to streamline planning, personalize outreach, and move faster than a team twice your size; we’ll support with the tools you need!
• Track event-attributed pipeline and report results to the Head of Revenue Marketing

Events and Field Marketing Manager

Senior Product Marketing Manager

Senior Field Marketing Manager