Assistant Director, Growth Marketing

New York University Tisch School of the Arts

Assistant Director, Growth Marketing leading strategic evolution and optimization of top-funnel strategies at NYU. Collaborating across digital fronts to achieve ambitious global enrollment goals.

Posted 7/14/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $70,000 - $84,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading strategic marketing initiatives, optimizing top-funnel strategies, and managing web content to enhance prospective student engagement. Proficient in utilizing analytics and performance marketing to drive growth across digital channels.

Highest-signal resume keywords

Digital AdvertisingEmail MarketingWeb Content ManagementGoogle AnalyticsPerformance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Website ManagementHTMLAnalyticsKPI TransformationContent StrategySEOCRM ManagementTop-Funnel GrowthPerformance OptimizationEngagement Strategies

Soft Skills

Excellent Writing SkillsStrong Communication SkillsCollaborative WorkOrganizational SkillsAttention to Detail

Tools & Technologies

Web Content Management SystemsDigital Marketing ToolsEmail Marketing PlatformsSocial Media Management ToolsPaid Media Platforms

Industry Keywords

MarketingCommunicationsProspective Student JourneysGen Z EngagementGen Alpha Engagement

About the role

Key responsibilities & impact

Lead the strategic evolution, optimization, and scaling of top-funnel strategies
Architect seamless prospective student journeys by transforming complex analytics and KPIs
Unify web, email, social, paid media, and SEO to accelerate top-of-funnel growth
Partner with a team of marketers responsible for content and engagement
Direct external growth agencies, consultants, and tech vendors as a strategic partner

Requirements

What you’ll need

Bachelor's Degree
3+ years experience in the marketing/communications field
Background in website management and performance marketing
Experience in digital advertising, email marketing, managing web content
Experience with web content management systems, HTML, and Google Analytics
Experience with enterprise information systems (e.g. CRM)
Excellent writing and communications skills
Ability to work collaboratively across organizational lines
Strong organizational skills and attention to detail
Excited to learn about and engage Gen Z & Gen Alpha across multiple channels and contexts.

Benefits

Comp & perks

Health insurance
Flexible work arrangements