Director, Marketing Strategy

Cox Enterprises

Director of Marketing Strategy serving as the strategic partner for Cox Automotive, driving integrated marketing strategies across multiple brands. Leading cross-functional teams to achieve measurable business outcomes.

Posted 7/16/2026full-timeAtlanta • Florida, New York, Ohio • 🇺🇸 United StatesLead💰 $134,900 - $224,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies that align with business objectives, leveraging data-driven insights and fostering collaboration across diverse teams. Proven ability to lead high-performing teams and influence stakeholders at all levels within complex, matrixed organizations.

Highest-signal resume keywords

Integrated Marketing StrategyStrategic LeadershipData-Driven Decision MakingStakeholder ManagementTeam Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyBrand StrategyConsumer InsightsPerformance MarketingLifecycle MarketingStrategic PlanningAnalyticsCompetitive AnalysisCampaign DevelopmentAgency Management

Soft Skills

Strategic ThinkingCollaborationInfluencing Without AuthorityConsensus BuildingExecutive Presence

Certifications & Qualifications

Bachelor’s DegreeMaster’s DegreePh.D.

Industry Keywords

B2B MarketingMatrixed OrganizationsConsumer MarketingBusiness AcumenCustomer-Centricity

About the role

Key responsibilities & impact

Serve as primary marketing strategy partner to business unit leaders, product team, B2B marketing, and operations directors across the Cox Automotive ecosystem.
Lead strategic planning processes for 6+ business units, developing integrated annual and quarterly consumer marketing strategies that align with business objectives and competitive positioning.
Participate in business planning cycles, providing consumer marketing perspective on growth opportunities, competitive threats, and market dynamics.
Navigate complex stakeholder environments, building consensus across matrixed teams and driving alignment on strategic priorities.
Represent consumer marketing strategy in executive forums and business reviews.
Translate business objectives into clear, actionable marketing strategies that span brand, performance, lifecycle and social consumer marketing, coordinating with media, creative and analytics leaders to bring campaigns to life.
Develop strategic briefs that synthesize business context, customer insights, competitive landscape, and success metrics to guide media, creative, and analytics teams.
Lead cross-functional strategy development for major initiatives (launches, competitive responses, new product introductions).
Partner with media team and agencies to co-create strategic approaches, challenging and refining recommendations to ensure business alignment.
Own the 'what' and 'why' of marketing plans while enabling execution teams to determine the 'how'.
Serve as primary strategic counterpart to agency strategy leadership, establishing ways of working and performance expectations.
Brief media team and agencies with clear strategic direction and challenge recommendations to ensure they ladder to business objectives.
Ensure marketing extracts maximum value from agency partnerships through strong strategic partnership.
Build and lead a high-performing strategy team, providing mentorship & development opportunities.
Establish strategy team operating rhythms, standards, and best practices.
Foster a culture of strategic rigor, customer-centricity, and business acumen.
Develop strategic planning frameworks, tools, and processes that scale across business units.
Partner with analytics to ensure strategies are grounded in data and insights.

Requirements

What you’ll need

Bachelor’s degree in related discipline and 10 years of marketing strategy, brand strategy, or management consulting experience.
The right candidate could also have a different combination, such as a master’s degree and 8 years’ experience; a Ph.D. and 5 years of experience; or 14 years’ experience in a related field.
5+ years in director-level or equivalent strategic leadership roles.
Proven track record of driving business outcomes through integrated marketing strategy.
Experience partnering with senior business leaders (VP/SVP level) and influencing without direct authority.
Background working in complex, matrixed organizations with multiple stakeholders.
Experience managing agency relationships.
Deep understanding of full-funnel marketing strategy (brand, performance, lifecycle).
Exceptional strategic thinking - ability to synthesize complex information, identify insights, and develop clear strategic recommendations.
Data-driven mindset with ability to leverage analytics and customer insights to inform strategy.
Systems thinking - sees connections across functions, channels, and business units.
Executive presence and ability to present to C-level audiences with confidence and clarity.
Proven ability to influence and build consensus across diverse stakeholders.
Strong people leadership - develops talent, builds high-performing teams, creates inclusive environments.
Collaborative approach while also comfortable making tough decisions and trade-offs.

Benefits

Comp & perks

A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.