Senior Director of Marketing

Huda Beauty

Senior Director of Marketing responsible for marketing strategy and team management at Huda Beauty. Leading initiatives for brand growth and consumer engagement in the beauty industry.

Posted 7/16/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $170,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in US beauty marketing, with a focus on brand visibility, influencer marketing, and media planning. Proven ability to analyze market data and optimize strategies for product launches and retail performance.

Highest-signal resume keywords

12+ Years Beauty Marketing ExperienceUS Market & Make-Up ExpertiseInfluencer Marketing SuccessMedia Planning & ExecutionBrand Growth & Market Share Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentProduct Launch SupportROI Tracking & AnalysisNewness ForecastingVisual Merchandising Implementation

Soft Skills

Excellent Communication SkillsTeam CollaborationInfluencing & NegotiationAttention to DetailAbility to Multitask

Industry Keywords

Beauty MarketingBrand AwarenessConsumer InsightsRetail PerformanceCommercial Acumen

About the role

Key responsibilities & impact

devise the US marketing strategy based on the global strategy and elaborate concrete action plans across all marketing functions with regards to distribution, product launch support plans, pricing, etc.
frame, provide guidance and follow up all marketing functions (product & trade marketing, PR/Influencer marketing, visual merchandising, artistry/education)
drive US strategy to maximize brand visibility through PR and influencer marketing, based on the global strategy and considering all national market specificities. Work with PR & influencer team on concrete action plan. Track closely ROI to adjust strategy to rapidly changing landscape.
frame and guide the education team to deliver meaningful product education to our own brand BA’s as well as education teams at our retail partners.
elaborate and execute media plans for key launches and bestseller products.
optimize newness forecasting by providing detailed insight and forecasting benchmarks via knowledge of retail performance, past product performance, market data, competitor ranking and consumer insights.
frame and guide the Visual Merchandising team in the development and implementation of local initiatives such as new counter design, counter updates for launches or any retailers’ animation sites, window displays, counter decoration, display units, etc.
understand trade customers’ requirements to maximize brand inclusion in their activities, and work with commercial team to ensure that exclusives and promotional offers are in place to drive sales at key trading periods.
continuously keep track and analyze the ROI on local initiatives and launches and build following decisions according to insights to grow the business.
collaborate closely with the Global Marketing team (based in Dubai) and feedback local product, consumer and competitive insights to aid global product and campaign development.
ensure consistency of brand standards across all marketing platforms
ensure that all launches and activities are managed within the budget and targeted to achieve measurable ROI

Requirements

What you’ll need

12+ years of beauty marketing experience. US market & make-up experience is a must with other international markets being a plus
Proven success in building brands and driving market share growth.
Proven success in building brand awareness and love through organic beauty influencer marketing and impactful media plans
Entrepreneur, kind, charismatic, team worker, passionate and driven personality with excellent communication and presentation skills and a strong commercial acumen
Can roll-up sleeves and work in a high-speed environment
Resourceful and generous with their dedication, passion and energy
Self-starter and positive spirit with great ability to influence and negotiate
Ability to multitask, work at pace and with ambiguity and uncertainty
Extremely high degree of attention to detail and organization

Benefits

Comp & perks

Monthly “Self Love Days” – at company discretion
Premium Medical/Dental/Vision coverage for employee plus dependents
Monthly coaching sessions with our in-house Success Coach
Employee discounts on all Huda Beauty products
Quarterly product gifting