Huda Beauty

Manager

• - Serve as the main point of contact for internal category supply chain teams.
• - Own communication regarding forecast changes and “what-if” projections aligned with operating strategy.
• - Lead monthly Demand Review presentations to Global Supply Chain / Demand Planning teams.
• - Monitor weekly inventory forecasts and maintain optimal inventory levels using sell-through and trend analysis.
• - Develop sales/inventory launch planning models for APAC expansion.
• - Build 24-month SKU-level demand forecasts incorporating marketing and social media plans.
• - Ensure consistency and quality in forecast changes and Risks & Opportunities.
• - Collaborate with retail partners on newness/launch forecasts, buys, and monthly OTB forecasts.
• - Manage obsolescence and liquidation strategies with retail counterparts.
• - Conduct gap analysis between actual sales and forecasts.
• - Analyze retailer inventory and sales to maintain annual RTV budgets.
• - Partner with cross-functional and cross-channel teams to ensure alignment.
• - Work closely with DRP/inventory teams to integrate new trends into planning.
• - Identify and resolve forecast accuracy issues; develop action plans.
• - Manage internal budget from a demand/inventory perspective to support sales targets and profitability.
• - Manage inventory operations and coordinate with Customer Service to ensure timely and accurate order fulfilments.

Demand Planning Manager – APAC

• Lead the creation and delivery of retailer strategies that align with regional commercial objectives and strengthen Huda Beauty’s market position
• Develop excellent relationships with retail partners, ensuring all opportunities to promote the brand are maximized
• Oversee and optimize sales performance, target achievement, demand forecasting, and inventory management to drive sustainable growth and ensure operational efficiency.
• Own forecasting, financial management, and full accountability for P&L delivery across each APAC market, ensuring profitability and alignment with regional objectives.
• Manage new clients and commercial relationships, including execution of tactical commercial deals
• Ensure adequate stock coverage for all products through forecasting accuracy and quota management working closely with the demand planning team
• Assist in net sales management, consistently monitoring shipments, changes in product availability, proactively identify OOS product risks or up ticks in demand and manage product discontinuation/phase outs to minimize non-productive inventory
• Work collaboratively with the General Manager to proactively suggest specific approaches to drive APAC localization e.g. Product, Pricing, go to market strategy
• Partner closely with Finance to execute promotional strategy & eliminate excess stock
• Overseeing human resource management, incorporating recruitment and assessment of the Regional field team
• Optimize BA productivity through KPI setting and implementation of an incentive program working closely with the BAs and field team, as well as closely monitoring BA ROI
• Work closely with PR, Trade Marketing, Training and VM to ensure effective execution of marketing plan across the region
• Work closely with compliance team to ensure all regulatory requirements are in place in a timely manner
• Ensuring Huda Beauty has exposure and maximum visibility in new launches and product focus
• Ensure consistency of HB image is maintained across the region
• Liaise with Education Manager to ensure training plans are aligned with brand objectives
• Monitoring Huda Beauty positioning in the market vs competition
• Support any ad-hoc project as required by the business

Senior Commercial Manager

Influencer Marketing

• Develop strategies and exceptional Influencer & PR plans that can be executed regionally, with local nuances, to grow brand awareness of Huda Beauty
• Work with Global to devise and implement strategy for working with mega and micro digital influencers
• Create and maintain relationships with Asia Pacific Influencers and Press, ensuring excellent qualitative and longevity of the relationship with them
• Contribute to the growth of the regional Influencer & PR list and department, with an annual audit of lists
• Contribute to regional Influencer events in terms of events concepts, creation, supplier management, product management & overall logistics
• Working closely with our Asia Pacific retailers to ensure cohesion
• Work closely with marketing to devise and deliver innovative and impactful launch activity for new launches (product or region)
• Promote and respect core brand values and work closely with all departments (global and regional; marketing, social, education, design & supply chain) and partners to deliver integrated campaigns and relevant content
• Creating reports, strategy documents and presentations for the senior management team on a weekly, monthly and quarterly basis

Demand Planning Manager – APAC

Senior Commercial Manager

Senior PR and Influencer Manager