Huda Beauty

Chief Marketing Officer

• devise the US marketing strategy based on the global strategy and elaborate concrete action plans across all marketing functions with regards to distribution, product launch support plans, pricing, etc.
• frame, provide guidance and follow up all marketing functions (product & trade marketing, PR/Influencer marketing, visual merchandising, artistry/education)
• drive US strategy to maximize brand visibility through PR and influencer marketing, based on the global strategy and considering all national market specificities. Work with PR & influencer team on concrete action plan. Track closely ROI to adjust strategy to rapidly changing landscape.
• frame and guide the education team to deliver meaningful product education to our own brand BA’s as well as education teams at our retail partners.
• elaborate and execute media plans for key launches and bestseller products.
• optimize newness forecasting by providing detailed insight and forecasting benchmarks via knowledge of retail performance, past product performance, market data, competitor ranking and consumer insights.
• frame and guide the Visual Merchandising team in the development and implementation of local initiatives such as new counter design, counter updates for launches or any retailers’ animation sites, window displays, counter decoration, display units, etc.
• understand trade customers’ requirements to maximize brand inclusion in their activities, and work with commercial team to ensure that exclusives and promotional offers are in place to drive sales at key trading periods.
• continuously keep track and analyze the ROI on local initiatives and launches and build following decisions according to insights to grow the business.
• collaborate closely with the Global Marketing team (based in Dubai) and feedback local product, consumer and competitive insights to aid global product and campaign development.
• ensure consistency of brand standards across all marketing platforms
• ensure that all launches and activities are managed within the budget and targeted to achieve measurable ROI

Senior Director of Marketing

General

• Coordinate and manage the ordering and shipment of training kits, gratis & GWPs to Sales & Education Executives, retail partners, production agencies & Beauty Advisors across the UK & EU ahead of product launches and education events/ webinars.
• Ensure timely delivery of training materials, uniforms & tools to support seamless roll out of educational activities & Events.
• Support large scale trainings in the UK/EU.
• Maintain organized and well stocked Education cupboard in the office, ensuring supplies (Product, merch & tools) are readily available for all events and trainings.
• Arrange travel and accommodation for the Education HQ team, beauty advisors & any other special req, ensuring all logistics align with event and visits timeleines and budgets.
• Oversee the translation process for all digital education materials.
• Work collaboratively to distribute translated content in alignment with local market needs with the support of the Sales & Education Executives.
• Support the development of eLearning Modules
• Ensure employee information is updated and manage the onboarding and off boarding of new starters onto the platform
• Analyse engagement and performance data from eLearning modules and share with the relevant stakeholders.

Education Intern

Manager

• Lead the creation and execution of the Americas Education & Training strategy, ensuring alignment with global brand direction and regional business priorities.
• Design, implement, and refine brand education programs for retail partners and internal teams, leveraging modern learning technologies.
• Localize global training content for the Americas, tailoring it to market trends and retailer needs.
• Partner with Field Sales Leadership to identify learning/ performance gaps and develop targeted solutions that drive business results.
• Develop and manage the regional education calendar, including product launches, roadshows, summits, and field events.
• Oversee, execute and track gratis, collateral, and GWP planning in partnership with Sales and Operations.
• Track, implement, analyze and manage the education budget and make data-driven adjustments to maximize ROI.
• Ensure all employees, freelancers, and contractors receive consistent training in brandstandards, product knowledge, artistry, and service excellence.
• Conduct regular field visits, coaching, and performance observations; provide actionable feedback to elevate artistry and service.
• Collaborate with leadership to identify field performance gaps and update training accordingly.
• Support the recruitment and onboarding of Beauty Ambassadors, ensuring full training within their first 90 days.
• Understand market trends and nuances and pivot the education approach accordingly.
• Implement and manage training evaluation systems and KPIs (e.g., knowledge retention, sales impact, service consistency).
• Use quantitative and qualitative insights to assess learning outcomes and continuously improve training programs.
• Track and report results to the Field Manager and Leadership.
• Partner with field leadership to shape agendas that address key education and performance needs.
• Partner with Brand, PR, and Influencer teams to support Americas events and activations as needed

Regional Education Manager

Influencer Marketing

• Working with Assistant PR Manager to implement key focus of marketing calendars and global PR direction
• Coordinating strategic plans & local initiatives to support NPD launches and sustain core collection across brands
• Driving and growing relations across media disciplines (media and influencers)
• Coordinating Retailer press days as required
• Ensuring seasonal gifting list is current and organized in timely fashion
• Coordinating proposals, acquisition and maintenance of influencer lists
• Maintaining and developing strong press contacts with national, mainstream, niche and online titles
• Coordinating media monitoring system and data storing platforms to ensure they are up to date
• Supporting coordination of Southern EU PR agencies
• Supporting PR Team across administration and day to day activation as required

Senior Director of Marketing

Education Intern

Regional Education Manager

PR & Influencer Coordinator