Huda Beauty

Influencer Marketing

• Develop and implement influencer and PR strategies across the Americas, with a focus on expanding brand presence and cultural relevance within Spanish-speaking Latin America.
• Build and maintain creator and MUA relationships throughout the region, identifying and nurturing talent across micro, mid-tier, macro, and VIP levels, while contributing to regional community growth and new demographic expansion.
• Manage daily communication with influencers and talent managers across all Americas markets, ensuring consistent relationship management and high-touch support.
• Support launch storytelling and brand messaging for the Americas, contributing insights that reflect both U.S. and Latin America cultural moments and ensuring alignment with Global brand direction.
• Lead Latin American focused outreach, list building, and event invite strategy, while supporting broader Americas invite lists, seeding efforts, and creator selection as needed.
• Assist with Americas-wide influencer sourcing, including identifying emerging creators, vetting talent for brand values, and submitting new prospects for consideration.
• Manage the Social PR inbox and shared Agency inbox, ensuring high-quality communication across all regions.
• Support influencer mailshots and seeding operations across the Americas.
• Support quarterly influencer list audits, helping maintain accurate creator information and ensuring all markets reflect strategic priorities and brand safety standards.
• Monitor influencer activity and track content performance across the region, with a deeper focus on Latin American insights, reporting trends, and contributing to monthly dashboards.
• Collaborate cross-functionally with Americas and Global teams, ensuring regional needs are incorporated into launch planning, seeding strategy, and campaign execution.
• Stay on top of social, cultural, and influencer trends across the Americas, identifying opportunities in both the U.S. and Latin America to grow brand visibility and relevance.

PR & Influencer Marketing Manager