Vice President, Head of Brand – Marketing Strategy

PayPal

VP, Head of Brand & Marketing Strategy defining and transforming PayPal's brand identity. Leading brand architecture, positioning, and marketing strategy aligned with enterprise growth.

Posted 7/19/2026full-timeNew York City • California, New York • 🇺🇸 United StatesLead💰 $250,000 - $360,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in brand strategy, brand architecture, and consumer insights, with a proven ability to lead significant brand transformations in a consumer-facing environment. Strong leadership skills in developing integrated marketing strategies and establishing global brand standards.

Highest-signal resume keywords

Brand Strategy LeadershipBrand Architecture ExpertiseConsumer Insights AnalysisIntegrated Marketing DevelopmentBrand Transformation Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningBrand Research MethodologiesPortfolio StrategyMarketing Strategy DevelopmentBrand Standards Enforcement

Soft Skills

LeadershipCollaborationStrategic Thinking

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business Administration

Industry Keywords

FintechConsumer-Facing BusinessGlobal SponsorshipExperiential Marketing

About the role

Key responsibilities & impact

Build the most trusted and emotionally compelling brand in fintech
Lead integrated brand and marketing strategy development
Partner with the Chief Marketing & Corporate Affairs Officer and executive leadership team
Drive brand research and consumer insights
Establish and run PayPal's Brand Office; develop and enforce global brand standards
Own global sponsorship portfolio and experiential marketing strategy

Requirements

What you’ll need

15+ years of progressive brand, marketing strategy, or integrated marketing leadership experience
8+ years serving as the senior brand or strategy leader for a major consumer-facing business
Proven track record leading significant brand transformations
Deep expertise in brand architecture, brand positioning, and portfolio strategy
Strong command of brand research methodologies and consumer insights
Bachelor's degree in Marketing, Communications, Business Administration, or a related field required; advanced degree strongly preferred

Benefits

Comp & perks

Generous paid time off
Healthcare coverage for you and your family
Resources to create financial security
Support for your mental health
Flexible, balanced work culture
Comprehensive, choice-based programs to support personal wellbeing