Marketing Director, Professional Division

Mars

Marketing Director leading comprehensive marketing strategies for professional divisions within North America. Focus on pet nutrition and health brands with a strong leadership role in B2B marketing.

Posted 7/21/2026full-timeNew York City • Montana, New York, Tennessee • 🇺🇸 United StatesLead💰 $134,400 - $184,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing strategies tailored to the professional pet nutrition sector, with a strong focus on leadership, collaboration, and measurable business outcomes.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Marketing StrategiesDigital MarketingLeadership SkillsMarketing Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentContent StrategyTrade MarketingCustomer AcquisitionRevenue Growth

Soft Skills

LeadershipCommunicationPresentationInterpersonal SkillsCollaboration

Tools & Technologies

CRMLoyalty ProgramsMarketing Analytics ToolsDigital Marketing PlatformsEvent Management Tools

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business

Industry Keywords

Pet NutritionAnimal HealthProfessional Channel MarketingConsumer GoodsStrategic Partnerships

About the role

Key responsibilities & impact

Develop and execute comprehensive, segment-specific marketing strategies and annual plans for the breeder, shelter, working dog, sporting dog & service dog segments.
Lead the creation of compelling positioning, messaging, content, and campaigns that will highlight the performance, health & welfare benefits of our programs & nutrition solutions in professional environments.
Drive brand preference and recommendation among professional audiences while supporting both direct-to-professional & distributor purchase pathways.
Build and optimize an integrated marketing mix including digital, social, content, events, trade programs, partnerships & customer relationship tools & initiatives tailored to each professional segment.
Partner closely with Sales, Sales Operations/Planning & Recommendation/DTC and Professional Division Leadership Team to align on marketing activities with enterprise goals and deliver a seamless customer experience.
Establish clear KPI’s, track performance and continuously optimize programs based on customer feedback, data & insights.
Streamline and harmonize North American programs to create a consistent regional experience while addressing the US/Canadian market & business nuances.
Lead, coach and develop the Professional Division marketing team, fostering a high-performance & collaborative culture.
Identify, negotiate, & cultivate strategic partnerships with industry organizations, associations, influencers/ambassadors and key opinion leaders in the professional dog/cat space.
Stay ahead of industry trends, competitive activity, and emerging opportunities in the professional nutrition channel.
Collaborate with global and regional marketing teams to share best practices & create a seamless demand creation plan leveraging company-wide resources.

Requirements

What you’ll need

Bachelor’s degree in Marketing or business
10 years of marketing experience, with at least 4 years in a leadership role
Deep experience in B2B or professional-channel marketing, ideally within pet nutrition, animal health, pharma, or performance-driven consumer goods
Proven track record of developing and executing integrated marketing strategies that deliver measurable business results (revenue growth, brand preference, customer acquisition/retention & recommendation growth)
Hands-on experience with digital marketing, content strategy, trade marketing, events, CRM, loyalty programs & marketing analytics/tools
Excellent leadership, communication, presentation & interpersonal skills with the ability to influence & collaborate effectively across all levels of the organization
Passion for dogs & cats and the professionals who work with them

Benefits

Comp & perks

An industry competitive salary and benefits package
Company bonus
Medical and dental benefits
Participation in 401k plan
Paid time off benefits
Best-in-class learning and development support from day one, including access to our in-house Mars University