Director, Influencer Marketing

Ovative Group

Director of Influencer Marketing overseeing influencer strategies for clients at Ovative Group. Leading a team to enhance brand growth through influencer partnerships.

Posted 7/23/2026full-timeMinneapolis • Illinois, Minnesota, New York • 🇺🇸 United StatesLead💰 $123,000 - $228,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in influencer marketing strategy, campaign execution, and performance analysis, with a strong focus on team leadership and development. Capable of translating complex data into actionable insights and fostering innovation within the influencer ecosystem.

Highest-signal resume keywords

Influencer Marketing StrategyTeam Leadership and MentoringPerformance Metrics AnalysisInfluencer Campaign ExecutionSocial Media Ecosystem Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Influencer MarketingCampaign DevelopmentPerformance Metrics AnalysisKPI DefinitionTesting Frameworks

Soft Skills

Strategic PartnershipCoaching and DevelopmentStorytelling

Tools & Technologies

Influencer ToolsSocial Media ToolsPlatform Tools

Industry Keywords

Influencer EcosystemContent CreationBusiness OutcomesTest-and-Learn CulturePaid Media Performance

About the role

Key responsibilities & impact

Own Ovative’s influencer channel vision and long-term roadmap for clients
Establish strategic frameworks, playbooks, and best practices for influencer planning
Ensure strategies are grounded in Ovative’s EMR approach and tied to business outcomes
Serve as a senior strategic partner to client leadership to shape influencer marketing
Lead influencer strategy for complex and high-impact client engagements
Translate performance data into executive-level storytelling and recommendations
Define influencer measurement standards, KPIs, and testing frameworks
Advance a test-and-learn culture, identifying innovation opportunities
Stay ahead of influencer trends and platform changes
Act as Ovative’s senior influencer subject matter expert in new business pitches
Contribute to building and scaling the influencer team
Coach and develop team members into future leaders

Requirements

What you’ll need

Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators
10+ years in an Influencer Marketing role developing and executing strategy and campaigns
5+ years of experience leading and mentoring teams, fostering growth and excellence
Proven, hands-on experience personally executing influencer campaigns
Strong understanding of how influencer marketing connects to and enhances paid media performance
Proven ability to define, analyze, and interpret influencer performance metrics across the full funnel
Working knowledge of influencer, social, and platform tools that enhance team workflows

Benefits

Comp & perks

Strong, competitive, holistic benefits
Trust and transparency in culture
Open communication and flat structure
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to Minneapolis for company events
Generous paid vacation policy
401k match program
Top-notch health insurance options
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for mobile phone and data plan
Sabbatical program
Charitable giving via time and financial match program