Director – Field Marketing

Sapio Sciences LLC

Director of Field Marketing overseeing global events strategy across UK, Europe, and North America for Sapio Sciences. Managing logistics, budgets, and cross-functional collaboration.

Posted 7/21/2026full-timeRemote • New York • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing end-to-end event marketing programs, including tradeshow and webinar execution, budget management, and cross-functional collaboration. Proficient in utilizing project management tools and CRM platforms to optimize event performance and lead generation.

Highest-signal resume keywords

B2B Field MarketingEvent MarketingProject ManagementCRM/Marketing Automation (HubSpot)Webinar Program Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event Logistics ManagementBudget ManagementVendor NegotiationLead Capture SetupPerformance Tracking and Reporting

Soft Skills

Clear CommunicationCross-Functional CollaborationTeam Management

Tools & Technologies

AsanaTrelloGo To WebinarZoom

Industry Keywords

Life SciencesLaboratory InformaticsLIMSRegulated Lab Markets

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Own the end-to-end events calendar across the UK, Europe, and North America, including tradeshows, industry conferences, webinars, and field/regional events from selection through post-event reporting.
Communicate field marketing strategy, planned programs, and expected outcomes to the broader team on a regular cadence.
Manage all event logistics: booth design and build, shipping, staffing, vendor contracts, lead capture setup, and on-site execution.
Plan and run webinar programs, including topic selection, speaker coordination, promotion, and post-event follow-up sequencing with Marketing.
Build and manage event budgets; negotiate with venues, booth vendors, and sponsors to maximize ROI.
Partner with Product Marketing to ensure event messaging, collateral, and demos reflect current positioning and active launches.
Partner with the Director of Commercial Partnerships to align event objectives with partner marketing strategies and co-marketing initiatives.
Coordinate with Sales on target account lists and pre-event outreach so tradeshow attendance converts to pipeline.
Manage relationships with industry associations and conference organizers (e.g. SLAS, Bio-IT World, and similar life sciences and informatics events).
Track and report on event performance, leads generated, pipeline influenced, cost per lead, ROI and post event reports to apply findings that shape the forward calendar.
Manage and develop event coordinators, contractors, and agency partners supporting field programs.
Train booth staff on event etiquette, lead capture best practices, and on-site messaging consistency.
Travel on-site to run events in person across all regions as needed; estimated at 20% of time.

Requirements

What you’ll need

5+ years in B2B field marketing or event marketing
Proven track record running tradeshow programs end-to-end, including budget ownership, vendor negotiation and ARR contribution.
Experience running webinar and virtual event programs with tools such as Go To Webinar, Zoom, etc.
Comfortable working across UK, EMEA and US time zones and travel logistics.
Very strong project management skills using tools like Asana, Trello, where you can run multiple events in parallel without dropping details.
Experience working with CRM/marketing automation platforms (HubSpot preferred) for lead capture, tracking, and reporting.
Clear, direct communicator who can work cross-functionally with Sales, Product Marketing, and executive stakeholders.
Bonus: existing familiarity with life sciences, laboratory informatics, LIMS, or regulated lab markets.

Benefits

Comp & perks

Reasonable Adjustments
Diversity, Equity & Inclusion