Multi-Channel Marketing Director

CNA Insurance

Director of Multichannel Marketing at CNA overseeing channel marketing strategy execution. Focused on email and social media to drive brand presence and business growth.

Posted 7/17/2026full-timeChicago • Illinois, New York • 🇺🇸 United StatesLead💰 $97,000 - $189,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing external communications strategies across email and social media, with a strong focus on data-driven performance optimization and audience engagement. Proficient in managing marketing automation tools and CRM systems to ensure effective campaign execution and measurement.

Highest-signal resume keywords

Email Marketing StrategySocial Media StrategyMarketing Automation (Marketo)Data Analysis and ReportingCRM Management (Salesforce)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign DesignAudience SegmentationA/B TestingMultivariate TestingCampaign Performance OptimizationGoogle Tag ManagerWeb AnalyticsContent DevelopmentMarketing AttributionData Flow Management

Soft Skills

CollaborationCommunicationVendor ManagementStrategic ThinkingProblem Solving

Tools & Technologies

Adobe Marketo EngageLitmusZerobounceHootsuiteLinkedIn Campaign Manager

Certifications & Qualifications

Marketing Automation Certification

Industry Keywords

B2B MarketingProperty & Casualty InsuranceDigital MarketingExternal CommunicationsBrand Advocacy

About the role

Key responsibilities & impact

Oversee the development and optimization of external communications across email, social media, paid/earned channels, and external campaigns, ensuring a consistent brand voice across all touchpoints.
Manages CNA’s end-to-end email marketing strategy, including audience segmentation, campaign design, content development, and performance optimization to increase engagement and conversion.
Advances CNA’s social media strategy across paid, organic, and employee advocacy programs, driving increased visibility, engagement, and brand advocacy while enabling targeted business unit activation.
Champion a culture of testing and iteration, building a structured A/B and multivariate testing cadence and striving to grow and continuously improve our channel strategy.
Manages agency partners and vendor relationships to ensure scalable, high-quality, and cost-effective execution across external communications initiatives.
Owns the toolset for email and social channels, serving as the internal subject matter expert and primary admin for Adobe Marketo Engage (Marketo), Litmus, Zerobounce, Hootsuite, and LinkedIn Campaign Manager.
Define KPIs and reporting frameworks for external communications, leveraging data and insights to continuously optimize performance and demonstrate impact across channels.
Partner with Marketing Operations and Technology to maintain clean data flows between Marketo and the CRM (Salesforce preferred), ensuring contact record integrity and compliant data use.
Leverage web analytics tools to track campaign attribution, landing page conversion, and multichannel touchpoint data.
Evaluate and recommend new tools and technologies that improve workflow efficiency, personalization capabilities, or measurement maturity.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, Journalism, Digital Marketing or related field/discipline or equivalent experience.
7–10 years of progressive B2B marketing experience, with at least 4 years owning email and/or social media strategy at a program or channel level.
Property & Casualty insurance industry preferred but not required
one or more preferred but not required: Marketing Automation Certification (e.g. Marketo Certified Associate/Expert).
Hands-on experience with a CRM platform, Salesforce preferred and a clear understanding of the Marketo-CRM data relationship.
Demonstrated experience with Litmus or equivalent email testing/deliverability tools.
Experience with Google Tag Manager for marketing tracking and attribution.

Benefits

Comp & perks

health insurance
retirement plans
paid time off
flexible work arrangements
professional development