Director of Product Marketing

Rumble

Director of Product Marketing at Rumble, guiding go-to-market strategies for creator and fintech products. Leading cross-functional teams and defining product messaging to drive adoption and engagement.

Posted 7/21/2026full-timeMiami • District of Columbia, Florida, New York • 🇺🇸 United StatesLead💰 $205,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies for SaaS and fintech products, with a strong focus on market analysis, product positioning, and cross-functional collaboration. Proven ability to lead and mentor product marketing teams while driving measurable adoption and revenue growth through data-informed decision-making.

Highest-signal resume keywords

Go-To-Market StrategyProduct Marketing LeadershipMarket Research and Competitive AnalysisCross-Functional CollaborationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarket AssessmentLifecycle OptimizationSales Enablement MaterialsKey Performance IndicatorsSaaS ExperienceFintech ExperienceAnalytical SkillsMessaging DevelopmentProduct Roadmap Influence

Soft Skills

Excellent Communication SkillsPresentation SkillsTeam LeadershipMentoringAccountability

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA or Advanced Degree Preferred

Industry Keywords

Media EcosystemCreator PlatformsFintech EcosystemHigh-Growth EnvironmentsCross-Functional Teams

About the role

Key responsibilities & impact

Own end-to-end go-to-market strategy for key products, including Wallet, Rumble Studio, and Rumble Ad Center, from market assessment through launch and lifecycle optimization.
Define clear, differentiated positioning and messaging that drives adoption and positions Rumble competitively within media, creator, and fintech ecosystems.
Lead major product launches and releases, coordinating cross-functional efforts and ensuring strong execution from planning through post-launch analysis.
Partner closely with Product, Consumer Marketing, and Business Intelligence to align on strategy, identify growth opportunities, and increase product adoption.
Conduct market research and competitive analysis, translating insights into actionable recommendations that influence product direction and go-to-market plans.
Influence product roadmaps by bringing a strong market and customer perspective into prioritization and feature development discussions.
Build and scale sales enablement materials, including pitch decks, one-pagers, demos, FAQs, and case studies, to support pipeline growth and conversion.
Collaborate with Demand Generation and Brand teams to develop integrated campaigns that align with product narratives and drive measurable outcomes.
Define and track key performance indicators such as adoption, engagement, win rates, and pipeline contribution, using data to refine strategy.
Serve as a subject matter expert in external-facing settings, including customer meetings, events, and partner discussions.
Lead, mentor, and develop a growing product marketing team, including direct management of team members, fostering accountability and high performance.

Requirements

What you’ll need

10+ years of experience in product marketing or related roles, with significant experience in SaaS, fintech, or technology-driven environments.
5+ years of experience leading and developing high-performing product marketing or cross-functional teams.
Proven track record of building and executing successful go-to-market strategies that drive measurable adoption and revenue growth.
Strong ability to translate complex technical products into clear, compelling messaging for multiple audiences.
Deep understanding of market dynamics, particularly within media, creator platforms, or fintech ecosystems.
Experience partnering closely with Product, Sales, Marketing, and Analytics teams in fast-paced, high-growth environments.
Strong analytical skills, with the ability to use data and insights to inform positioning, pricing, and go-to-market strategy.
Excellent communication and presentation skills, with comfort engaging executive stakeholders and external audiences.
Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.

Benefits

Comp & perks

Benefits
Equity (If based in the United States)
Equity (If based in Canada)