Director of Marketing, Connected Care Group

Baxter International Inc.

Director of Marketing for Baxter's Connected Care, shaping growth strategy across digital products and platforms. A strategic leader modernizing marketing capabilities and driving measurable outcomes in healthcare.

Posted 7/21/2026full-timeDeerfield • Illinois, New York, North Carolina, Washington • 🇺🇸 United StatesLead💰 $184,000 - $253,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in shaping marketing strategies that drive portfolio growth and customer adoption in the healthcare IT sector, leveraging digital health ecosystems and commercial analytics to maximize ROI and business impact.

Highest-signal resume keywords

10+ Years Marketing ExperienceDigital Health EcosystemsCommercial AnalyticsEnterprise IT EnvironmentsCustomer Adoption Programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market InsightsCompetitive IntelligenceGo-To-Market StrategiesDemand GenerationPortfolio Performance MeasurementInteroperabilityClinical WorkflowsIP NetworkingCloud SolutionsOn-Prem Solutions

Soft Skills

Excellent Communication SkillsPresentation SkillsCross-Functional Leadership

Tools & Technologies

Digital Marketing ToolsAI-Enabled Marketing Approaches

Certifications & Qualifications

Bachelor's DegreeMBA or Graduate Degree

Industry Keywords

Healthcare ITConnected CareCustomer Journey Management

Tech Stack

Tools & technologies

CloudIoT

About the role

Key responsibilities & impact

Shape portfolio growth strategy and influence business unit priorities through market insights, customer understanding, competitive intelligence, and commercial analytics.
Lead upstream and downstream marketing teams to drive portfolio adoption, market expansion, customer value realization, and revenue growth across Connected Care offerings.
Build and modernize marketing capabilities, including customer adoption programs, digital and AI-enabled marketing approaches, commercial analytics, and scalable demand generation processes.
Ensure alignment between product strategy and commercial execution through effective positioning, go-to-market strategies, and cross-functional leadership.
Develop and lead a high-performing marketing organization while managing marketing investment to maximize business impact and ROI.
Establish metrics and analytics that connect marketing investments to customer adoption, pipeline creation, revenue growth, and marketing ROI.
Drive continuous improvement of marketing operations, customer journey management, demand generation, and portfolio performance measurement.

Requirements

What you’ll need

10+ years marketing experience (preferably in Healthcare IT)
Strong understanding of digital health ecosystems, including interoperability, clinical workflows, and enterprise IT environments.
Bachelor’s degree
MBA and/or graduate degree is a plus.
Demonstrated ability to drive enterprise adoption
Excellent written & verbal communication and presentation skills
Must be available to travel to customer sites and team meetings frequently.
Technical understanding of IT and connected care environments and robust knowledge of clinical processes and workflows.
Understanding of IP networking and enterprise IT/IoT solutions.
Understanding of cloud and on-prem solutions.
Strong ability to communicate effectively at all levels inside and outside of the organization.

Benefits

Comp & perks

medical and dental coverage that start on day one
insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
Employee Stock Purchase Plan (ESPP)
401(k) Retirement Savings Plan (RSP)
Flexible Spending Accounts
educational assistance programs
paid holidays
paid time off ranging from 20 to 35 days based on length of service
family and medical leaves of absence
paid parental leave
commuting benefits
Employee Discount Program
Employee Assistance Program (EAP)
childcare benefits