Director – North America Wealth & Individual Investor Marketing

Russell Investments

Director of Marketing for North America Wealth & Individual Investor at Russell Investments. Leading growth marketing strategies for advisor engagement and business growth.

Posted 7/18/2026full-timeSeattle • New York, Washington • 🇺🇸 United StatesLead💰 $160,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing growth marketing strategies within the asset management sector, focusing on multi-channel marketing programs and performance measurement. Proven ability to lead teams and influence stakeholders while driving marketing effectiveness through data-driven insights.

Highest-signal resume keywords

Growth Marketing Strategy DevelopmentInvestment Product MarketingDigital Demand Generation ProgramsStakeholder Influence and PartnershipMarketing Automation Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign ManagementPerformance MeasurementData AnalysisBudget ManagementKPI DevelopmentMulti-Channel MarketingPaid Media ManagementDigital MarketingAsset Management

Soft Skills

CollaborationInnovationAccountabilityLeadershipCommunication

Tools & Technologies

SalesforceMarketoSeismicWorkfront

Industry Keywords

Financial ServicesWealth ManagementETFsSMAsMutual FundsPrivate Markets

About the role

Key responsibilities & impact

Develop and Execute Growth Marketing Strategy
Lead the U.S. Advisor & Intermediary Solutions (AIS) marketing strategy in alignment with retail sales objectives, growth priorities and strategic accounts initiatives
Develop integrated, multi-channel marketing programs for wealth management and individual investor audiences
Support the positioning and commercialization of new and existing investment solutions
Serve as a strategic marketing partner to Distribution leadership, Strategic Accounts, Sales and Product Marketing
Manage campaign timelines, budgets, stakeholder communication, and vendor coordination
Foster a high-performance team culture focused on innovation, accountability, collaboration, and continuous improvement
Develop KPIs and performance measurement frameworks to evaluate campaign effectiveness

Requirements

What you’ll need

Bachelor’s degree in Marketing, Finance, Business, or a related field
10+ years of progressive marketing experience within asset management or financial services
Experience in marketing a range of investment products, including ETFs, SMAs, model strategies, mutual funds and private markets
Demonstrated success leading paid media and digital demand generation programs at scale
Proven ability to influence stakeholders and build strong partnerships across sales, product, compliance, and executive leadership teams
Familiarity with Salesforce, Marketo, Seismic, Workfront or other marketing automation and CRM tools
Strong analytical mindset with experience using data and insights to drive marketing effectiveness and business outcomes

Benefits

Comp & perks

Annual performance bonus (subject to eligibility criteria)
Participation in competitive benefits programs including healthcare, retirement, vacation, and wellbeing programs