Director – North America Institutional Marketing

Russell Investments

Director of North America Institutional Marketing at Russell Investments leading marketing efforts to engage institutional investors. Responsible for developing integrated marketing strategies supporting business growth objectives.

Posted 7/18/2026full-timeNew York City • New York, Washington • 🇺🇸 United StatesLead💰 $160,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies tailored for institutional investors, with a strong focus on event management, audience engagement, and market insights. Proven ability to collaborate with senior executives and cross-functional teams to drive business growth and enhance brand positioning.

Highest-signal resume keywords

Integrated Marketing Strategy DevelopmentEvent Management for Institutional AudiencesStakeholder ManagementInstitutional Investing KnowledgeAudience Engagement and Content Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyEvent Planning and ExecutionMarket Insights AnalysisCampaign Performance OptimizationContent DevelopmentKPI EstablishmentAudience TargetingLead GenerationDigital MarketingBrand Positioning

Soft Skills

Project ManagementInfluencing SkillsCollaborationCommunicationRelationship Building

Industry Keywords

Asset ManagementInstitutional Investment ManagementWealth ManagementCapital MarketsInvestment ProductsClient Decision-Making ProcessesFinancial ServicesMarket TrendsCompetitive DynamicsClient Engagement

About the role

Key responsibilities & impact

Develop and execute the North America Institutional marketing strategy in alignment with firmwide growth priorities and business objectives
Partner closely with Institutional Sales, Consultant Relations, OCIO, and Investment Division leaders to identify market opportunities and create targeted marketing initiatives
Lead integrated campaigns across thought leadership, content, digital, events, client engagement, and demand generation channels
Translate complex investment and market insights into compelling, client-centric marketing programs and messaging
Serve as a trusted advisor to senior business leaders on marketing strategy, market positioning, and audience engagement
Lead the strategy, planning, and execution of high-impact live, virtual, and hybrid events targeting institutional investors and consultants
Design and deliver executive-level experiences that engage Chief Investment Officers, investment committees, senior consultants, and other institutional decision-makers
Partner with senior executives, investment leaders, and subject matter experts to develop event content, agendas, and thought leadership programs
Establish event measurement frameworks to evaluate business impact, attendee engagement, and pipeline contribution
Continuously elevate the quality, innovation, and effectiveness of Russell Investments' institutional event portfolio
Partner closely with the Integrated Marketing team to develop and execute product marketing and thought leadership strategies that support Institutional business priorities
Collaborate with Product Marketing, Investment Division leaders, and subject matter experts to bring investment capabilities, market insights, and client solutions to market in compelling and differentiated ways
Help shape institutional audience needs, content priorities, and messaging frameworks to ensure relevance and impact across key investor segments
Lead the distribution of institutional-focused thought leadership, market commentary, investment insights, and strategic content across multiple channels
Ensure consistent brand positioning and messaging across campaigns, events, client communications, and sales enablement materials
Identify emerging industry trends, competitive dynamics, and investor priorities to inform marketing strategy and content planning
Partner with global marketing teams to leverage best practices, content, and campaign assets
Work closely with digital marketing, communications, creative services, analytics, and product marketing teams to deliver integrated programs
Build strong relationships across business units to ensure alignment and effective execution of marketing initiatives
Partner with the Digital Marketing and Analytics teams within Integrated Marketing to establish KPIs, measurement frameworks, and reporting that evaluate marketing effectiveness and business impact
Leverage audience, engagement, and campaign performance data to optimize marketing programs, event strategies, and client engagement initiatives
Collaborate with digital marketing partners to improve audience targeting, campaign performance, lead generation, and conversion outcomes
Monitor market trends, client behavior, and competitive activity to identify opportunities for continuous improvement and growth

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Finance, Communications, or a related field
10–12 years of progressive marketing experience within asset management, institutional investment management, wealth management, or related financial services organizations
Demonstrated record of strong performance, increasing responsibility, and career progression through multiple promotions
Deep understanding of institutional investing, capital markets, investment products, and institutional client decision-making processes
Significant experience developing and executing integrated marketing strategies that support business growth objectives
Proven success leading large-scale live, virtual, and hybrid events for senior executive audiences
Experience engaging highly sophisticated institutional audiences, including Chief Investment Officers, investment staff, consultants, and fiduciary decision-makers
Strong project management and stakeholder management capabilities, with the ability to influence across functions and levels of seniority.

Benefits

Comp & perks

annual performance bonus (subject to eligibility criteria)
participation in competitive benefits programs including healthcare
retirement
vacation
wellbeing programs