WorkStaff360

SEO Marketing

• Develop and implement SEO, AEO, and GEO strategies to rank products and services across search engines and generative platforms.
• Conduct keyword, intent, and conversational search research for both traditional SEO and AI-driven search queries.
• Optimize websites, blogs, product pages, and service pages with structured data, schema markup, and FAQ formats.
• Create and manage content frameworks (Q&A content, product guides, localized landing pages) designed to surface in AI search and LLM outputs.
• Improve E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals across websites and online assets.
• Monitor brand presence in Google SGE, ChatGPT browsing, Perplexity, Gemini, and other generative search engines, and optimize accordingly.
• Collaborate with content, paid ads, and design teams to ensure an integrated digital marketing strategy.
• Track and report on performance metrics, using GA4, GSC, and AI search visibility tools.
• Stay updated with the latest trends in SEO, AEO, and GEO, and experiment with new strategies for ranking in AI-driven environments.

SEO, GEO, AEO Expert – LLMs & Generative Engines

• Optimize content for traditional search engines (SEO) and AI-driven interfaces (ChatGPT, Perplexity, Gemini, other LLMs) to appear in AI-generated answers and search results
• Conduct keyword research, optimize on-page elements, improve site structure, and ensure technical SEO best practices
• Structure and format content for AI engines to reference and cite (AEO & GEO optimization)
• Develop LLM ranking strategies to appear in AI-generated search results across platforms like ChatGPT, Claude, and Perplexity
• Collaborate with AI-powered writers to create highly rankable and AI-friendly content
• Use analytics tools (GA4, GSC, AI dashboards) to measure search performance and refine strategies
• Leverage AI tools for keyword clustering, content optimization, and automation

SEO Specialist

Social Media Manager

• Manage and grow social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
• Plan, schedule, and post regular content with consistency.
• Increase followers, engagement, and brand visibility.
• Run social media campaigns and email campaigns through GoHighLevel or Klaviyo.
• Design visually appealing graphics, posts, and ad creatives using design tools.
• Collaborate with the marketing team to align brand voice and creative direction.
• Track performance analytics and optimize strategies for better results.

Social Media and Creative Designer

Art Director

• Lead all store operations, including inventory control, purchasing, merchandising, and sales.
• Supervise, train, and motivate store staff to achieve high performance and service standards.
• Manage daily tasks using aftermarket parts management systems such as Epicor, Partswatch, NextPart, or similar platforms.
• Maintain up-to-date knowledge of aftermarket auto parts brands commonly sold in the GTA.
• Foster strong relationships with retail and wholesale customers, providing expert guidance and problem resolution.
• Work closely with suppliers and manufacturers for timely procurement and optimal stock levels.
• Ensure adherence to company policies, workplace safety, and industry standards.
• Monitor market trends, competitor activity, and leverage insights to optimize store performance.

Auto Parts Manager – Aftermarket

Ecommerce

• Manage large CSV files to update and optimize product pricing.
• Upload and maintain product data via FTP and other bulk data tools.
• Review and update vendor pricing sheets regularly.
• Monitor competitor prices and ensure WorkStaff360 maintains a competitive edge.
• Use AI-powered tools to streamline pricing strategies and improve efficiency.
• Generate reports on pricing performance, accuracy, and profitability.
• Collaborate with procurement and management teams to align pricing strategies.
• Work in-office (Mon–Sat) with the global team to deliver accurate, market-competitive pricing via CSV and FTP uploads.

Pricing and Data Manager – Auto Parts E-Commerce

Human Resources

• We are seeking a dedicated HR Professional to join our team onsite. This role is ideal for someone with strong organizational skills, excellent communication, and a proactive approach to managing HR functions. The HR Professional will play a key role in recruitment, employee relations, compliance, and supporting company culture.
• Manage end-to-end recruitment processes, including job postings, shortlisting, interviews, and onboarding.
• Maintain employee records and HR databases with accuracy and confidentiality.
• Oversee attendance, payroll coordination, and shift scheduling.
• Implement HR policies, procedures, and compliance with labor laws.
• Act as a point of contact for employee queries, concerns, and grievances.
• Support performance management and employee engagement initiatives.
• Assist in training and development programs to enhance workforce capabilities.

HR Professional

Customer Support

• Engage with customers via calls, emails, and chats to promote and sell products/services.
• Handle inbound and outbound calls professionally while driving sales opportunities.
• Achieve and exceed sales targets through effective product presentations and closing strategies.
• Provide excellent customer service by answering questions, resolving issues, and ensuring customer satisfaction.
• Maintain accurate records of customer interactions and sales activities.
• Collaborate with the team to improve scripts, strategies, and conversion rates.

Customer Service and Sales Representative, B2B and B2C

Administrative Assistant

• Manage and organize emails, reports, and general office communications.
• Use contractor/project management software to handle: dispatching jobs and technicians; invoicing and billing; tracking work orders and project updates.
• Create, update, and maintain reports and documentation for management.
• Handle inbound and outbound calls (in English & Spanish) with clients, vendors, and subcontractors.
• Assist with scheduling, follow-ups, and calendar management.
• Support internal administrative tasks to allow field teams to focus on operations.
• Ensure accurate record-keeping and timely communication across teams.

Bilingual Administrative Assistant, General Contractor Industry

Executive Assistant

• We are seeking a skilled and detail-oriented eBay Virtual Assistant to join our growing team. The ideal candidate will have 1–2 years of hands-on experience with eBay and a strong understanding of e-commerce practices. You will play a key role in ensuring the smooth operation of our eBay store, from product research and listing to store performance optimisation.