Search Engine Optimization Specialist
Creative Chaos
SEO, GEO, AEO Expert – LLMs & Generative Engines
WorkStaff360
full-time
Posted on:
Location: 🇵🇰 Pakistan
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and implement SEO, AEO, and GEO strategies to rank products and services across search engines and generative platforms.
- Conduct keyword, intent, and conversational search research for both traditional SEO and AI-driven search queries.
- Optimize websites, blogs, product pages, and service pages with structured data, schema markup, and FAQ formats.
- Create and manage content frameworks (Q&A content, product guides, localized landing pages) designed to surface in AI search and LLM outputs.
- Improve E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals across websites and online assets.
- Monitor brand presence in Google SGE, ChatGPT browsing, Perplexity, Gemini, and other generative search engines, and optimize accordingly.
- Collaborate with content, paid ads, and design teams to ensure an integrated digital marketing strategy.
- Track and report on performance metrics, using GA4, GSC, and AI search visibility tools.
- Stay updated with the latest trends in SEO, AEO, and GEO, and experiment with new strategies for ranking in AI-driven environments.
Requirements
- Experience in local SEO & geo-targeting strategies.
- Background in content marketing.
- Familiarity with multilingual SEO (EN/FR or other languages).
- Knowledge of AI training datasets, retrieval systems, and E-E-A-T ranking factors.
- Proven experience in SEO and AEO with measurable results.
- Strong understanding of Generative Engine Optimization (GEO) principles.
- Knowledge of structured data (schema.org), knowledge graphs, and entity-based SEO.
- Familiarity with Google SGE, ChatGPT, Perplexity, Gemini, Claude, You.com and other AI search engines.
- Hands-on experience with SEO tools: Semrush, Ahrefs, SurferSEO, Screaming Frog, etc.
- Strong analytical and reporting skills (Google Analytics 4, Google Search Console, Looker Studio).
- Ability to create conversational, intent-driven content that ranks in generative AI.
- Excellent communication, project management, and collaboration skills.