Marketing

• Schedule monthly marketing calendars for DIFM clients — blogs, emails, and social media posts — on time, every month.
• Schedule custom blogs, emails, and social media posts as requested.
• Schedule social assist posts on a weekly cadence.
• Assist with calendar execution and coordination alongside the broader Concierge team.
• Complete website edits on behalf of DIFM clients.
• Provide timely, helpful support to clients through live chat.
• Address questions related to products, services, and general company information.
• Escalate complex issues to the right people quickly and cleanly.

DIFM Marketing Admin

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B2B Field Marketing Manager

• Develop and lead the execution of Brand email strategy
• Partner with the broader Growth Marketing team
• Own the strategy and governance of our owned digital video inventory
• Partner with Analytics, Product, and Digital teams
• Brief in creative partners
• Establish clear success metrics and measurement frameworks
• Lead a test-and-learn agenda

Manager, Lifecycle Marketing

• Create all communications that support marketing campaigns including emails, community posts, social posts, website pages, ads, etc.
• Design creative assets for each opportunity including email banners, social graphics, website design, landing pages, registration forms, etc.
• Assist with successful solicitation-specific teaming tools to connect members and prospects with strong technological complementarities.
• Set up the technical build for each campaign and help manage the MarTech stack. Technical build includes virtual event set up, email, web pages, list tracking, and market research lists.
• Build opportunity target lists from SBIR/GovWin or any other supplemental research
• Create direct market outreach (Sequences, DM, Phone Call) to generate opportunity interest and gather survey results, capturing member feedback in HubSpot
• Help with customer success by answering all incoming questions from customers and prospects.
• Keep tasks updated in Monday.com and assist the Program Marketing leads with their cascaded needs.
• Create, manage, and support NSTXL OTA events such as virtual and/or in-person webinars, tradeshows, conferences, industry days, design sprints, 1:1 meetings, Project TALX, Innovator NETWORX, and other customer events.
• Attend project-specific events on behalf of NSTXL OTAs to ensure event needs and logistics are met.
• Support all marketing tactics as stated in the NSTXL OTA SOWs.
• Assist with reporting metrics that will be presented back to government customers.
• Make ongoing adjustments to optimize campaigns and a/b test for improved performance.
• Engage and build strong relationships with NSTXL members and potential members at NSTXL events.
• Other duties as assigned.

Program Marketing Coordinator

• Develop and execute regional marketing plans tailored to the MSP ecosystem in close collaboration with sales, product marketing, business development, and community teams
• Align programs to quarterly goals and key personas across technical and business decision-makers
• Design and run integrated campaigns across multiple channels including account-based marketing, field events, direct mail, webinars, email nurtures, and community activations, with a strong focus on demand generation and strategic value positioning
• Own the full lifecycle of regional programs from planning to execution and performance reporting
• Manage logistics, vendor relationships, budgets, and lead flow coordination with the SDR team via Salesloft
• Lead field initiatives such as roadshows, peer group activations, third-party sponsorships, and executive-level experiences
• Execute high-quality events with 100+ attendees and ensure seamless delivery across complex programs
• Drive co-marketing efforts with top MSP partners by building joint plans, leading quarterly reviews, and delivering co-branded campaigns that highlight shared value and measurable ROI
• Stay current on MSP market trends, buyer behaviors, and the competitive landscape
• Share insights and optimizations with key stakeholders to drive continuous improvement

Regional Marketing Manager

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
• Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
• Validate timelines, dependencies, and readiness across all contributing functions
• Serve as the primary liaison between campaign owners and Marketing Performance functions
• Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
• Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
• Ensure all components required for campaign execution are aligned
• Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
• Identify risks, gaps, or misalignment early and coordinate resolution across teams
• Oversee campaign activation progress across teams
• Provide visibility into campaign status, risks, and key milestones to stakeholders
• Support issue resolution and escalation management for campaign-related challenges
• Develop and maintain standardized campaign activation processes, frameworks, and playbooks
• Drive consistency in campaign intake, planning, and execution across regions and teams
• Enable scalable execution through reusable templates, workflows, and best practices
• Coordinate with Insights & Reporting teams to monitor campaign performance
• Ensure campaign performance data is captured accurately and aligned to measurement frameworks
• Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Marketing Activation Manager

• Own the full B2B marketing function: brand, demand generation, field and events marketing, RFPs, customer advocacy, product marketing, sales enablement, lifecycle and growth marketing.
• Lead product marketing as a core competency: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing and packaging strategy, and sales enablement that actually changes how a sales team sells. We use the Challenger methodology, and need someone familiar with how to sell, market, engage and communicate within that framework.
• Build and execute a revenue marketing strategy where every investment connects to pipeline, revenue, and retention outcomes, not traffic, impressions, or MQL volume.
• Drive the RFP function in partnership with Sales. This is a meaningful part of how we win new business in the public sector, and it needs to be treated as a strategic capability, not a reactive one.
• Own the entire demand gen engine, which is not only our digital channels but also includes events as one of our most important marketing channels.
• Oversee brand strategy and compliance across all external touchpoints, including earned media, events, digital, and content; serve as the steward of HopSkipDrive's voice and positioning.
• Partner tightly with Sales and Customer Success on ICP, pipeline targets, lead quality standards, and expansion signals; hold Marketing accountable to the same revenue goals Sales is held to.
• Build a lifecycle and growth marketing engine that reduces churn, drives expansion, and improves net revenue retention.
• Oversee the marketing tech stack, attribution, lead scoring, and the data infrastructure that makes revenue marketing possible.
• Drive the AI transformation of the marketing team’s capabilities, incorporating AI into every facet of the operating model. The expectation isn't that we grow our way to output; it's that we build AI into how the team works so we can scale impact without scaling headcount proportionally.
• Own the marketing budget and be rigorous about ROI, CAC, ROAS, and marketing-sourced revenue as the metrics that matter.

Vice President, Marketing

• Support the planning and execution of marketing campaigns and initiatives across channels
• Partner with cross-functional teams (Product, Creative, Analytics) to bring campaigns to life
• Assist with audience targeting, campaign setup, and performance tracking
• Analyze campaign results and provide insights to help optimize marketing performance
• Contribute to development of messaging, content, and marketing materials aligned to brand and business goals
• Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications
• Proactively collects and synthesizes data in order to identify trends
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners

Associate Marketing Lead

• Lead the development and execution of integrated, customer-focused marketing strategies
• Translate business goals and insights into targeted campaigns and go-to-market plans
• Partner across Product, Analytics, Creative, and Business teams to deliver multi-channel initiatives
• Use performance data to optimize campaigns and drive continuous improvement
• Define and prioritize strategic roadmaps aligned to business impact
• Influence stakeholders and drive alignment through clear, data-driven communication

Marketing Lead

• Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives.
• Build, optimize, and maintain automated lifecycle flows.
• Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement.
• Design mobile-first, high-converting emails in Klaviyo using best practices for layout, accessibility, and deliverability.
• Monitor, analyze, and optimize lifecycle performance across key metrics.
• Run A/B tests on subject lines, content, offers, timing, and segmentation.
• Build recurring performance reports and provide clear, actionable recommendations.

Lifecycle Marketing Manager

• Serve as the lead marketing strategist for assigned business units and practice groups.
• Develop a deep understanding of practice priorities, business development objectives, client targets, market trends, and competitive dynamics.
• Partner with practice and firm leadership to identify growth opportunities and translate business goals into actionable marketing strategies.
• Create and maintain annual and multi-year marketing plans aligned with practice, industry, and firm priorities.
• Establish KPIs and success metrics aligned with business and marketing objectives.

Senior Manager – Marketing Activation

• Develop and execute integrated marketing strategies that drive attendee registration and overall event awareness.
• Build and grow the RESIDE and Lightapalooza brands through compelling positioning, messaging, and value propositions that resonate across the residential technology ecosystem.
• Collaborate with Sales, Event Operations, Content, Industry Relations, and Communications teams to support growth objectives.
• Develop audience acquisition strategies targeting residential technology integrators, smart home professionals, designers, architects, builders, security professionals, lighting specialists, and related industry audiences.
• Plan and execute multi-channel marketing campaigns including email, digital advertising, social media, content marketing, direct mail, public relations, and strategic partnerships.
• Manage email marketing campaigns including audience segmentation, automation, analytics, and performance optimization.
• Create compelling marketing content across digital, print, social, web, advertising, and promotional channels.
• Leverage AI-powered tools and emerging technologies to improve content creation, audience targeting, campaign performance, and operational efficiency.
• Identify, evaluate, and manage relationships with industry associations, buying groups, media partners, influencers, and strategic partners that expand RESIDE's visibility and reach.
• Collaborate with advisory committee members and industry stakeholders to ensure marketing efforts align with market needs and emerging trends.
• Monitor campaign performance metrics and provide data-driven recommendations to optimize audience acquisition, engagement, and conversion.
• Lead development and distribution of registration, marketing performance, and audience growth reports, including progress toward established goals.
• Represent RESIDE and Lightapalooza at industry events, conferences, buying group meetings, and networking opportunities to strengthen market understanding and build industry relationships.
• Stay informed on residential technology market trends, competitive events, audience behaviors, and emerging marketing best practices.

Senior Manager, Audience Development, Marketing

• Leading Marketing Strategy: Developing and refining the overall marketing strategy, aligning it with PDQ's goals and vision, and overseeing its successful implementation across various marketing channels.
• Analyzing Data, Metrics, & Opportunities: Accountable for tracking and optimizing core SaaS metrics like CAC payback, conversion rates, and marketing-driven ARR.
• Collaborating with Cross-functional Teams: Working closely with product management, sales, and other departments to ensure seamless alignment of marketing efforts with product launches, sales strategies, and company-wide initiatives.
• Managing Marketing Teams: Providing mentorship, guidance, and support to marketing teams, fostering a collaborative, engaging, and inclusive environment.
• Nurturing Product-Led Growth (PLG): Continuous ownership of our self-serve engine—leveraging PLG methodologies to maximize user acquisition, activation, and retention, while keeping customer acquisition cost (CAC) highly efficient.
• Driving Mid-Market Expansion & AI Storytelling: Crafting and executing the marketing strategy to accelerate PDQ into the mid-market space. You will define the positioning, messaging, and funnel mechanics required to attract larger organizations, while compellingly articulating the value of PDQ's evolving product story, specifically our integration of advanced AI capabilities.

• Drive beneficiary engagement for MyALEXHealth.
• Own social media strategy and manage influencer relationships.
• Build partnerships for credibility and visibility.
• Own and optimize the website.
• Conduct competitive research.
• Create marketing content such as emails and case studies.
• Manage leads and customers using Hubspot.
• Monitor performance and report insights.
• Ensure compliance with Medicare marketing rules.

Senior Marketing Manager

• Lead membership and education campaigns, manages digital channels, supports webinars and training logistics, and delivers performance reporting
• Support campaigns that attract new members and retain existing ones, audience targeting and follow-up.
• Develop and execute lapsed member marketing campaigns.
• Build and maintain audience segments for membership campaigns using HL7’s CRM and email marketing platforms.
• Support marketing campaigns that drive registrations for education offerings, certifications, and corporate training.
• Conduct market and audience research to inform education campaign positioning.
• Manage project timelines for courses and education events.
• Prepare post-program reports summarizing participation and follow-up actions.
• Manage the day-to-day social media calendar and maintain HL7 website content.
• Deliver regular performance reports with recommendations for improvement.

Marketing Specialist, Education

• Develop and execute strategic marketing plans to drive growth in the public sector
• Identify and capitalize on trends and opportunities within the public sector
• Lead cross-functional teams and third-party agencies to create targeted messaging and positioning
• Build and nurture relationships with key internal stakeholders and external partners
• Design and execute partner marketing programs
• Analyze campaign performance across direct and channel-sourced pipeline
• Develop and manage budgets for marketing campaigns
• Represent NinjaOne at industry events and conferences
• Collaborate with extended marketing and channel teams to leverage best practices
• Provide regular updates and reports to senior management
• Uphold brand consistency by adhering to company branding and messaging guidelines

Public Sector Marketing Manager

• Develop and execute branch focused marketing strategies that drive account growth, product adoption, and in branch engagement.
• Partner with Branch and Business Development teams to identify local market opportunities, member needs, and growth priorities.
• Support branch specific initiatives such as product promotions, community events, grand openings, and in-branch campaigns.
• Ensure branches are equipped with timely, on brand marketing materials that support sales conversations and member education.
• Champion best practices that enhance the member experience within branch environments.
• Plan, manage, and execute integrated marketing campaigns that support branch goals across digital, print, OOH, and in branch channels.
• Customize enterprise campaigns for local branch execution, ensuring relevance by market and audience.
• Maintain a branch marketing calendar to coordinate promotions, events, and communication across locations .
• Oversee production and deployment of branch marketing materials, including signage, collateral, digital displays, and event materials.
• Use branch level performance data, member insights, and local market trends to inform campaign strategy and optimization.
• Measure the effectiveness of branch campaigns using KPIs such as foot traffic, appointment volume, product adoption, and campaign response.
• Partner with analytics and marketing leadership to evaluate ROI and recommend improvements for future branch initiatives.
• Share insights and performance summaries with branch leadership and marketing stakeholders.
• Serve as a key marketing partner to Branch Managers, Retail leadership, and Business Development teams.
• Participate in branch and cross departmental meetings to understand priorities and align marketing efforts accordingly.
• Develop and maintain branch marketing guides, toolkits, and FAQs to support frontline teams.
• Assist the PVP, Marketing in preparing branch performance updates, leadership presentations, and executive communications.
• Act as a central point of contact for branch related marketing requests and initiatives.
• Manage relationships with vendors and agencies supporting branch marketing initiatives, ensuring high quality execution and on time delivery.
• Ensure vendor deliverables align with brand standards, compliance requirements, and branch needs.

Senior Marketing Lead, B2B

• Engage customers to take the next best action towards critical publishing milestones.
• Pitch your ideas and bring them to life – you’re a key contributor to our lifecycle strategy.
• Maintain key journey maps to inform loyalty and retention strategy, and optimize programs driving various engagement KPIs.
• Maintain lifecycle marketing program alignment to roadmap and business objectives.
• Identify and define customer segments and journeys to foster a personalized experience that maximizes engagement.
• Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints.
• Develop reporting dashboards and track KPIs to measure effectiveness of lifecycle initiatives and communicate a go-forward recommendation.
• Stay current with industry trends, competitor intelligence, marketing best practices, and emerging technologies.

• Develop and manage the annual marketing plan aligned to growth objectives
• Create quarterly go-to-market (GTM) plans by vertical
• Define target segments and prioritize growth opportunities
• Lead GTM strategy by vertical (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
• Build vertical playbooks including messaging, positioning, and campaign approach
• Align marketing strategies with service capabilities and business priorities
• Plan and execute integrated multi-channel campaigns (digital, email, content, and social media)
• Own lead generation strategy to drive pipeline growth
• Manage social media strategy and execution, ensuring consistent messaging and brand presence
• Maintain campaign calendars and track performance across all initiatives
• Develop and execute account-based marketing (ABM) programs for priority accounts
• Lead client marketing initiatives that support retention, engagement, and growth within existing accounts
• Define and execute event and trade show strategy aligned with vertical goals
• Manage participation, planning, and follow-up campaigns to maximize impact
• Ensure events contribute to pipeline generation and brand visibility
• Conduct market research to identify trends and opportunities
• Develop and maintain competitive intelligence, including battle cards
• Monitor industry activity to inform strategy and positioning
• Plan and oversee thought leadership content aligned with vertical strategies
• Ensure content supports campaign goals and strengthens market positioning
• Track and optimize marketing performance based on data and KPIs
• Provide regular reporting on campaign effectiveness and growth impact

Marketing jobs in Virginia

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DIFM Marketing Admin

B2B Field Marketing Manager

Manager, Lifecycle Marketing

Program Marketing Coordinator

Regional Marketing Manager

Marketing Activation Manager

Vice President, Marketing

Associate Marketing Lead

Marketing Lead

Lifecycle Marketing Manager

Senior Manager – Marketing Activation

Senior Manager, Audience Development, Marketing

Vice President, Marketing

Senior Marketing Manager

Marketing Specialist, Education

Public Sector Marketing Manager

Marketing Manager – Branch Network

Senior Marketing Lead, B2B

Lifecycle Marketing Manager

Marketing Strategy Manager