Marketing Lead

PNC

Marketing Lead driving integrated marketing strategies to enhance customer engagement and brand presence at PNC. Collaborating across teams to deliver effective multi-channel initiatives for measurable business impact.

Posted 7/10/2026full-timePittsburgh • Illinois, Ohio, Pennsylvania, Virginia • 🇺🇸 United StatesSenior💰 $91,000 - $202,800 per yearWebsite

About the role

Key responsibilities & impact

Lead the development and execution of integrated, customer-focused marketing strategies
Translate business goals and insights into targeted campaigns and go-to-market plans
Partner across Product, Analytics, Creative, and Business teams to deliver multi-channel initiatives
Use performance data to optimize campaigns and drive continuous improvement
Define and prioritize strategic roadmaps aligned to business impact
Influence stakeholders and drive alignment through clear, data-driven communication

Requirements

What you’ll need

Strategic mindset with ability to connect marketing to business outcomes
Experience delivering multi-channel marketing campaigns
Strong analytical skills with a data-driven approach
Proven ability to collaborate and influence across teams
5+ years of industry-relevant experience
Bachelor's degree in related field or comparable combination of education and experience

Benefits

Comp & perks

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Campaign OptimizationPerformance Data AnalysisTargeted Marketing CampaignsStrategic Roadmap DefinitionBusiness Outcome Alignment

Soft Skills

Influencing StakeholdersClear CommunicationCollaboration