Associate Marketing Lead

PNC

Associate Marketing Lead supporting the execution of marketing strategies and campaigns in PNC's marketing organization. Collaborating with cross-functional teams to drive customer growth and measurable business impact.

Posted 7/10/2026full-timePittsburgh • Illinois, Ohio, Pennsylvania, Virginia • 🇺🇸 United StatesSenior💰 $75,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing marketing campaigns across various channels, with a strong focus on data analysis and performance optimization. Capable of collaborating with cross-functional teams to develop messaging and marketing materials that align with brand goals.

Highest-signal resume keywords

Marketing Campaign ExecutionData Analysis and InsightsCross-Functional CollaborationAudience TargetingContent Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign SetupPerformance TrackingMarketing Program DevelopmentAdvertisingSales Content Creation

Soft Skills

Effective CommunicationCritical ThinkingCuriosity and Willingness to LearnAttention to DetailOwnership and Accountability

Certifications & Qualifications

University/College Degree

Industry Keywords

Marketing InitiativesBrand GoalsComplianceRisk ManagementTrend Analysis

About the role

Key responsibilities & impact

Support the planning and execution of marketing campaigns and initiatives across channels
Partner with cross-functional teams (Product, Creative, Analytics) to bring campaigns to life
Assist with audience targeting, campaign setup, and performance tracking
Analyze campaign results and provide insights to help optimize marketing performance
Contribute to development of messaging, content, and marketing materials aligned to brand and business goals
Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications
Proactively collects and synthesizes data in order to identify trends
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners

Requirements

What you’ll need

Strong curiosity and willingness to learn and grow within marketing
Ability to think critically, analyze data, and translate insights into action
Effective communicator who thrives in a collaborative, team-oriented environment
Demonstrates ownership and accountability for deliverables, with attention to detail
university / college degree, with 3+ years of relevant / direct industry experience

Benefits

Comp & perks

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service