Marketing Activation Manager

High Bridge Consulting LLC

Marketing Activation Manager enabling successful marketing campaigns in a fully remote role for a Fortune 500 financial technology firm. Collaborating with cross-functional teams and ensuring standardization in campaign execution.

Posted 7/14/2026full-timeRemote • Alabama, Alaska, Arizona, California, Colorado, Connecticut, Florida, Hawaii, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming • 🇺🇸 United StatesSeniorLead💰 $45 - $48 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in campaign management and marketing operations, with a strong focus on multi-channel marketing execution and stakeholder alignment. Proven ability to drive campaign readiness and optimize performance through strategic planning and cross-functional collaboration.

Highest-signal resume keywords

Campaign ManagementMarketing OperationsCross-Functional CollaborationMulti-Channel MarketingStakeholder Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Execution ProcessesMarketing Technology EcosystemsAnalytics PlatformsPerformance Measurement FrameworksStandardized Campaign Processes

Soft Skills

Excellent CommunicationStrong OrganizationAttention to DetailStrategic Mindset

Tools & Technologies

CRMMarketing Automation

Industry Keywords

Campaign ActivationMarketing GoalsAudience StrategiesRisk ManagementOptimization Efforts

About the role

Key responsibilities & impact

Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
Validate timelines, dependencies, and readiness across all contributing functions
Serve as the primary liaison between campaign owners and Marketing Performance functions
Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
Ensure all components required for campaign execution are aligned
Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
Identify risks, gaps, or misalignment early and coordinate resolution across teams
Oversee campaign activation progress across teams
Provide visibility into campaign status, risks, and key milestones to stakeholders
Support issue resolution and escalation management for campaign-related challenges
Develop and maintain standardized campaign activation processes, frameworks, and playbooks
Drive consistency in campaign intake, planning, and execution across regions and teams
Enable scalable execution through reusable templates, workflows, and best practices
Coordinate with Insights & Reporting teams to monitor campaign performance
Ensure campaign performance data is captured accurately and aligned to measurement frameworks
Support optimization efforts by aligning stakeholders on performance insights and recommended actions

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field; equivalent experience considered
8–12+ years of experience in marketing operations, campaign management, or cross-functional marketing roles
Strong understanding of multi-channel marketing and campaign execution processes
Experience working across cross-functional teams in complex, matrixed environments
Familiarity with marketing technology ecosystems (CRM, marketing automation, analytics platforms)
Excellent communication, organization, and stakeholder management skills
Ability to manage multiple initiatives simultaneously with strong attention to detail
Strategic mindset with the ability to connect campaign execution to business outcomes

Benefits

Comp & perks

Flexible work arrangements
Professional development