Marketing Manager – Branch Network

Lafayette Federal Credit Union

Marketing Manager for Lafayette Federal Credit Union's Branch Network. Leading initiatives to drive member engagement and growth across branch locations.

Posted 7/3/2026full-timeRockville • Maryland, Virginia, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $86,000 - $105,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute branch focused marketing strategies that drive account growth, product adoption, and in branch engagement.
Partner with Branch and Business Development teams to identify local market opportunities, member needs, and growth priorities.
Support branch specific initiatives such as product promotions, community events, grand openings, and in-branch campaigns.
Ensure branches are equipped with timely, on brand marketing materials that support sales conversations and member education.
Champion best practices that enhance the member experience within branch environments.
Plan, manage, and execute integrated marketing campaigns that support branch goals across digital, print, OOH, and in branch channels.
Customize enterprise campaigns for local branch execution, ensuring relevance by market and audience.
Maintain a branch marketing calendar to coordinate promotions, events, and communication across locations .
Oversee production and deployment of branch marketing materials, including signage, collateral, digital displays, and event materials.
Use branch level performance data, member insights, and local market trends to inform campaign strategy and optimization.
Measure the effectiveness of branch campaigns using KPIs such as foot traffic, appointment volume, product adoption, and campaign response.
Partner with analytics and marketing leadership to evaluate ROI and recommend improvements for future branch initiatives.
Share insights and performance summaries with branch leadership and marketing stakeholders.
Serve as a key marketing partner to Branch Managers, Retail leadership, and Business Development teams.
Participate in branch and cross departmental meetings to understand priorities and align marketing efforts accordingly.
Develop and maintain branch marketing guides, toolkits, and FAQs to support frontline teams.
Assist the PVP, Marketing in preparing branch performance updates, leadership presentations, and executive communications.
Act as a central point of contact for branch related marketing requests and initiatives.
Manage relationships with vendors and agencies supporting branch marketing initiatives, ensuring high quality execution and on time delivery.
Ensure vendor deliverables align with brand standards, compliance requirements, and branch needs.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field
5+ years of experience planning and executing marketing campaigns, preferably with experience supporting retail locations, financial institutions, or multi location environments
Strong project management and organizational skills, with the ability to manage multiple branch initiatives simultaneously
Excellent communication and relationship building skills, with experience collaborating across teams
Strong understanding of marketing channels, including email, digital advertising, local marketing, content, and in branch communications
High attention to detail and ability to execute in a regulated environment.

Benefits

Comp & perks

Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
Fully funded deductible (HMO Plan)
401k employer matching contribution
Income protection with life insurance, short and long-term disability
Paid time off, holiday leave & birthday leave
Educational assistance
Commuter benefits program and more !

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing Strategy DevelopmentCampaign PlanningPerformance MeasurementContent MarketingDigital Advertising

Soft Skills

Relationship BuildingOrganizational SkillsAttention to Detail