Lafayette Federal Credit Union

Marketing

• Lead the planning, coordination, and execution of integrated marketing campaigns across multiple channels.
• Shape data-driven marketing strategies that drive growth, strengthen member engagement and retention.
• Oversee campaign development from start to finish, ensuring initiatives are delivered on time and within budget.
• Use data analytics and member segmentation to design targeted campaigns that advance the credit union’s strategic priorities.
• Measure campaign performance and evaluate ROI to make data-informed adjustments for future results.
• Manage relationships with outside vendors and agencies, ensuring deadlines and deliverables are met.

Marketing Manager