Manager, Lifecycle Marketing

Hearst Networks EMEA

Manager, Lifecycle Marketing leading the strategy and optimization of lifecycle journeys at A+E Global Media. Overseeing email marketing, digital inventory, and audience engagement.

Posted 7/21/2026full-timeNew York City • California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, Virginia, West Virginia, Wisconsin, Wyoming • 🇺🇸 United StatesMid-LevelSenior💰 $112,951 - $132,153 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing brand email strategies, with a strong focus on lifecycle marketing, segmentation, and personalization. Proven ability to collaborate with cross-functional teams and leverage analytics to drive effective marketing initiatives.

Highest-signal resume keywords

Lifecycle MarketingSegmentationPersonalizationTest And Learn MindsetAI Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Strategy DevelopmentMulti-Channel Lifecycle ProgramsExperimentation MethodologiesSuccess Metrics EstablishmentMeasurement Frameworks

Soft Skills

Strong Communication SkillsProactive Self-StarterHighly Collaborative

Tools & Technologies

IterableHightouchEnterprise CRM Platforms

Industry Keywords

Growth MarketingDigital Video InventoryAnalyticsCreative Briefing

About the role

Key responsibilities & impact

Develop and lead the execution of Brand email strategy
Partner with the broader Growth Marketing team
Own the strategy and governance of our owned digital video inventory
Partner with Analytics, Product, and Digital teams
Brief in creative partners
Establish clear success metrics and measurement frameworks
Lead a test-and-learn agenda

Requirements

What you’ll need

3-5 years' relevant experience in lifecycle marketing
Proven track record of building and scaling multi-channel lifecycle programs
Deep expertise in segmentation, personalization, and experimentation methodologies
Strong communication skills and ability to translate data into compelling narratives
Proactive self-starter, comfortable moving projects forward independently
Test and learn mindset
Highly collaborative with both internal and external partners
AI fluency and prompting skills
Familiarity with Iterable, Hightouch, and/or similar enterprise CRM platforms is a plus.

Benefits

Comp & perks

healthcare coverage
401k matching
annual incentive target: 12.50%