Vice President, Marketing

PDQ

As VP of Marketing at PDQ, lead the marketing organization to execute the company's overall marketing strategy and drive revenue growth through effective messaging and customer engagement.

Posted 7/7/2026full-timeRemote • Arizona, California, Colorado, Florida, Idaho, Illinois, Kentucky, Maryland, Minnesota, Missouri, Montana, New Hampshire, New York, North Carolina, North Dakota, Oregon, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Leading Marketing Strategy: Developing and refining the overall marketing strategy, aligning it with PDQ's goals and vision, and overseeing its successful implementation across various marketing channels.
Analyzing Data, Metrics, & Opportunities: Accountable for tracking and optimizing core SaaS metrics like CAC payback, conversion rates, and marketing-driven ARR.
Collaborating with Cross-functional Teams: Working closely with product management, sales, and other departments to ensure seamless alignment of marketing efforts with product launches, sales strategies, and company-wide initiatives.
Managing Marketing Teams: Providing mentorship, guidance, and support to marketing teams, fostering a collaborative, engaging, and inclusive environment.
Nurturing Product-Led Growth (PLG): Continuous ownership of our self-serve engine—leveraging PLG methodologies to maximize user acquisition, activation, and retention, while keeping customer acquisition cost (CAC) highly efficient.
Driving Mid-Market Expansion & AI Storytelling: Crafting and executing the marketing strategy to accelerate PDQ into the mid-market space. You will define the positioning, messaging, and funnel mechanics required to attract larger organizations, while compellingly articulating the value of PDQ's evolving product story, specifically our integration of advanced AI capabilities.

Requirements

What you’ll need

Accomplished marketing professional with several years of experience in senior marketing roles, ideally in the tech industry, with a proven track record of developing and executing innovative marketing strategies that drive business growth.
Strong analytical mindset with proficiency in using data to inform marketing decisions, including working with SaaS metrics such as CAC payback, conversion rates, and marketing-driven ARR.
Deep understanding of Product-Led Growth (PLG) methodologies with demonstrated ability to harness its principles to achieve scalable and sustainable growth for a tech product or service.
Exceptional communication and interpersonal skills with proven ability to collaborate effectively across cross-functional teams including product, sales, revenue operations, engineering, finance, and customer success.
Experience leading and mentoring marketing teams in a high-growth SaaS or tech environment.
Nice to Have: Experience marketing to IT professionals or in the IT management/endpoint management software space.
Demonstrated experience crafting AI product narratives and positioning for technical audiences.
Prior experience scaling a SaaS company from SMB into the mid-market segment.
Experience working within a PE-backed company or high-growth environment where marketing has direct accountability to revenue outcomes.

Benefits

Comp & perks

4-Day Work Week
Equity Participation
Managers who champion professional development
100% Premium Coverage for medical, dental and vision for you and your dependents
100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
Company Match of the first 6% of your employee deferrals
Flexible Paid Time Off Policy that treats you like the adult that you are
Health Savings Account (HSA) and wellness incentives
Quarterly Company Values Award (team member nominated)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SaaS Metrics AnalysisCAC Payback CalculationConversion Rate OptimizationMarketing-Driven ARR TrackingGrowth Strategy Execution

Soft Skills

Exceptional CommunicationInterpersonal SkillsCollaboration