Lifecycle Marketing Manager

AIP Publishing

Lifecycle Marketing Manager driving customer retention strategies at AIP Publishing. Collaborating on marketing initiatives that enhance customer engagement and support throughout the publishing journey.

Posted 7/1/2026full-timeRemote • Connecticut, District of Columbia, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer marketing and retention strategy, with a strong focus on developing and executing multi-channel campaigns that enhance customer engagement and loyalty. Proficient in utilizing marketing automation tools and analyzing KPIs to optimize lifecycle initiatives.

Highest-signal resume keywords

Customer Marketing ExperienceRetention Strategy DevelopmentMarketing Automation SoftwareMultichannel Campaign ExecutionA/B Testing Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Journey MappingContent CreationDesign Principles KnowledgeKPI TrackingLifecycle Marketing

Soft Skills

Creative PitchingCollaboration

Tools & Technologies

ESPsCDPsCRMs

Industry Keywords

Academic PublishingAuthor MarketingUser ExperienceDesign ThinkingLoyalty Programs

About the role

Key responsibilities & impact

Engage customers to take the next best action towards critical publishing milestones.
Pitch your ideas and bring them to life – you’re a key contributor to our lifecycle strategy.
Maintain key journey maps to inform loyalty and retention strategy, and optimize programs driving various engagement KPIs.
Maintain lifecycle marketing program alignment to roadmap and business objectives.
Identify and define customer segments and journeys to foster a personalized experience that maximizes engagement.
Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints.
Develop reporting dashboards and track KPIs to measure effectiveness of lifecycle initiatives and communicate a go-forward recommendation.
Stay current with industry trends, competitor intelligence, marketing best practices, and emerging technologies.

Requirements

What you’ll need

5+ years of experience in customer marketing and retention strategy required.
Bachelor’s degree in marketing, communications, or related discipline required.
Experience with marketing automation software: ESPs, CDPs, and CRMs required.
Experience delivering multichannel strategies (ex: in-product messaging, email nurture, SMS, website, ads, prompts, etc.) required.
Experience with A/B testing and proactively recommending optimizations required.
Experience creating content and assets, and knowledge of design principles required.
Experience in academic publishing focused on author marketing during the manuscript submission journey is a plus.
User experience (UX) and/or design thinking experience is a plus.
Experience with customer research, journey mapping, and loyalty programs is a plus.

Benefits

Comp & perks

Generous paid time off
Paid sick and safe leave
Flexible Work Schedule
Competitive medical, dental and vision benefits
Exceptional retirement benefits
Monthly remote stipend
Training and Tuition assistance
Employee Assistance Program