Lifecycle Marketing Manager

Groombuggy

Fractional Lifecycle Marketing Manager for Barkbus managing email and SMS lifecycle marketing strategy. Design, build, and optimize automated customer journeys to drive bookings and improve retention.

Posted 7/10/2026contractRemote • Arizona, California, Colorado, North Carolina, South Carolina, Texas, Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $55 - $65 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in managing email and SMS marketing strategies, with a strong focus on lifecycle marketing, customer segmentation, and performance analysis. Proficient in designing high-converting emails and optimizing automated marketing programs using Klaviyo.

Highest-signal resume keywords

Klaviyo Email MarketingAutomated Lifecycle MarketingA/B TestingEmail Design Best PracticesPerformance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingSMS MarketingLifecycle MarketingCustomer SegmentationHTMLCSSCampaign Performance AnalysisAutomated FlowsConversion OptimizationReporting

Soft Skills

CopywritingCommunicationAttention to DetailIndependent WorkTime Management

Industry Keywords

Subscription-Based BusinessRecurring ServiceEmail CampaignsMobile-First DesignQA Standards

About the role

Key responsibilities & impact

Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives.
Build, optimize, and maintain automated lifecycle flows.
Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement.
Design mobile-first, high-converting emails in Klaviyo using best practices for layout, accessibility, and deliverability.
Monitor, analyze, and optimize lifecycle performance across key metrics.
Run A/B tests on subject lines, content, offers, timing, and segmentation.
Build recurring performance reports and provide clear, actionable recommendations.

Requirements

What you’ll need

3+ years of hands-on experience managing email and SMS marketing in Klaviyo.
Proven experience building and optimizing automated lifecycle marketing programs.
Strong understanding of lifecycle marketing, retention strategy, and customer segmentation.
Experience designing responsive, conversion-focused emails within Klaviyo.
Demonstrated ability to analyze campaign performance data to drive continuous improvement.
Excellent copywriting and communication skills.
High attention to detail with rigorous QA standards.
Ability to work independently and manage multiple initiatives simultaneously.
Experience with subscription-based or recurring service businesses (preferred).
Familiarity with A/B testing frameworks and experimentation best practices (preferred).
Basic HTML/CSS knowledge for email customization (preferred).

Benefits

Comp & perks

Flexible work arrangements