Groombuggy

Marketing

• Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives.
• Build, optimize, and maintain automated lifecycle flows.
• Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement.
• Design mobile-first, high-converting emails in Klaviyo using best practices for layout, accessibility, and deliverability.
• Monitor, analyze, and optimize lifecycle performance across key metrics.
• Run A/B tests on subject lines, content, offers, timing, and segmentation.
• Build recurring performance reports and provide clear, actionable recommendations.

Lifecycle Marketing Manager

• Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives.
• Build, optimize, and maintain automated lifecycle flows, including: Welcome Series, Appointment Booking & Reminder Flows, New Customer Onboarding, Post-Appointment Follow-Up, Grooming Reminder Flows, Customer Reactivation (Win-Back), Subscription & Membership Communications, Review & Referral Campaigns.
• Develop and manage advanced customer segmentation based on behavior, appointment history, engagement, and lifecycle stage.
• Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement.
• Monitor, analyze, and optimize lifecycle performance across key metrics.