Lifecycle Marketing Manager

Groombuggy

Lifecycle Marketing Manager overseeing email and SMS marketing strategies at Barkbus. Driving customer engagement through optimized automated campaigns and lifecycle marketing efforts.

Posted 7/10/2026contractRemote • 🌎 Anywhere in the WorldMid-LevelSenior💰 $35 - $45 per hourWebsite

About the role

Key responsibilities & impact

Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives.
Build, optimize, and maintain automated lifecycle flows, including: Welcome Series, Appointment Booking & Reminder Flows, New Customer Onboarding, Post-Appointment Follow-Up, Grooming Reminder Flows, Customer Reactivation (Win-Back), Subscription & Membership Communications, Review & Referral Campaigns.
Develop and manage advanced customer segmentation based on behavior, appointment history, engagement, and lifecycle stage.
Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement.
Monitor, analyze, and optimize lifecycle performance across key metrics.

Requirements

What you’ll need

3+ years of hands-on experience managing email and SMS marketing in Klaviyo.
Proven experience building and optimizing automated lifecycle marketing programs.
Strong understanding of lifecycle marketing, retention strategy, and customer segmentation.
Experience designing responsive, conversion-focused emails within Klaviyo.
Demonstrated ability to analyze campaign performance data to drive continuous improvement.
Excellent copywriting and communication skills.
High attention to detail with rigorous QA standards.
Ability to work independently and manage multiple initiatives simultaneously.

Benefits

Comp & perks

Competitive compensation
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Email MarketingSMS MarketingLifecycle MarketingAutomated CampaignsResponsive Email DesignPerformance Metrics AnalysisCustomer Engagement StrategiesRetention StrategyBehavioral SegmentationQuality Assurance

Soft Skills

Attention to DetailCommunication SkillsIndependent WorkProject Management