Marketing Strategy Manager

Pritchard Industries

Marketing Strategy Manager focusing on go-to-market strategies, campaign execution, and market intelligence at Pritchard Industries. Driving growth through vertical-focused programs and data-driven campaigns.

Posted 7/1/2026full-timeRemote • Florida, Maine, Massachusetts, New Jersey, New York, South Carolina, Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies that drive growth, including account-based marketing and integrated multi-channel campaigns. Proficient in analyzing market trends and performance metrics to optimize marketing initiatives and enhance brand visibility.

Highest-signal resume keywords

Marketing Strategy DevelopmentAccount-Based Marketing (ABM)Integrated Multi-Channel CampaignsCampaign Performance TrackingLead Generation Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionDigital MarketingMarket ResearchEvent StrategyCompetitive Intelligence

Soft Skills

Excellent CommunicationOrganizational Skills

Tools & Technologies

Social Media ManagementContent Management SystemsEmail Marketing Platforms

Industry Keywords

B2B MarketingGrowth MarketingService-Based IndustriesGo-To-Market (GTM) StrategyVertical Playbooks

About the role

Key responsibilities & impact

Develop and manage the annual marketing plan aligned to growth objectives
Create quarterly go-to-market (GTM) plans by vertical
Define target segments and prioritize growth opportunities
Lead GTM strategy by vertical (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
Build vertical playbooks including messaging, positioning, and campaign approach
Align marketing strategies with service capabilities and business priorities
Plan and execute integrated multi-channel campaigns (digital, email, content, and social media)
Own lead generation strategy to drive pipeline growth
Manage social media strategy and execution, ensuring consistent messaging and brand presence
Maintain campaign calendars and track performance across all initiatives
Develop and execute account-based marketing (ABM) programs for priority accounts
Lead client marketing initiatives that support retention, engagement, and growth within existing accounts
Define and execute event and trade show strategy aligned with vertical goals
Manage participation, planning, and follow-up campaigns to maximize impact
Ensure events contribute to pipeline generation and brand visibility
Conduct market research to identify trends and opportunities
Develop and maintain competitive intelligence, including battle cards
Monitor industry activity to inform strategy and positioning
Plan and oversee thought leadership content aligned with vertical strategies
Ensure content supports campaign goals and strengthens market positioning
Track and optimize marketing performance based on data and KPIs
Provide regular reporting on campaign effectiveness and growth impact

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field
5–8+ years of experience in marketing strategy, product marketing, or growth marketing
Experience in service-based or B2B industries preferred
Strong background in campaign execution, digital marketing, and events
Ability to translate strategy into measurable results
Excellent communication and organizational skills

Benefits

Comp & perks

Fully remote (Eastern Standard Time Preferred)
Salary range: $95,000 - $115,000/yr
Paid holidays and vacation time.
Health Benefits Package
Ancillary benefits—Life insurance, Long Term Disability, FSA, and Dependent Spending care
401K
Opportunity for growth
Bonus Pay