Pritchard Industries

Marketing

• Develop and manage the annual marketing plan aligned to growth objectives
• Create quarterly go-to-market (GTM) plans by vertical
• Define target segments and prioritize growth opportunities
• Lead GTM strategy by vertical (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
• Build vertical playbooks including messaging, positioning, and campaign approach
• Align marketing strategies with service capabilities and business priorities
• Plan and execute integrated multi-channel campaigns (digital, email, content, and social media)
• Own lead generation strategy to drive pipeline growth
• Manage social media strategy and execution, ensuring consistent messaging and brand presence
• Maintain campaign calendars and track performance across all initiatives
• Develop and execute account-based marketing (ABM) programs for priority accounts
• Lead client marketing initiatives that support retention, engagement, and growth within existing accounts
• Define and execute event and trade show strategy aligned with vertical goals
• Manage participation, planning, and follow-up campaigns to maximize impact
• Ensure events contribute to pipeline generation and brand visibility
• Conduct market research to identify trends and opportunities
• Develop and maintain competitive intelligence, including battle cards
• Monitor industry activity to inform strategy and positioning
• Plan and oversee thought leadership content aligned with vertical strategies
• Ensure content supports campaign goals and strengthens market positioning
• Track and optimize marketing performance based on data and KPIs
• Provide regular reporting on campaign effectiveness and growth impact

Marketing Strategy Manager

Account Manager

• Developing strategic regional sales plans
• Identifying Key Accounts in targeted verticals
• Developing and managing a healthy sales pipeline
• Achieving sales goals consistently on a monthly/quarterly basis
• Utilizing multiple forms of prospecting to schedule exploratory meetings
• Actively participating in networking groups to build and sustain professional relationships

Marketing Strategy Manager

Key Account Manager – Central