Pritchard Industries

Sales

• Develop and refine demand generation sales strategies to increase effectiveness of MQL, while enhancing conversion rate to SQL.
• Drive pipeline growth, shorten sales cycles, increase win rates, grow deal size, and scale success across the team.
• Build and maintain a library of high-impact sales assets: playbooks and email templates.
• Partner with Corporate Marketing, Sales, and Operations to ensure content reflects our real-world value and differentiators in facility services.
• Drive service line development/productization of our portfolio of services.
• Implement lead/demand generation strategies, which include the evaluation and recommendation of tools, technology, and deployment of processes and frameworks.
• Optimize and automate any third-party tools or tech with existing MS Dynamics CRM workflows and reporting.
• Evaluate and implement sales engagement platforms, automation tools, and analytics dashboards.
• Manage and optimize RFP subscription services to generate short-term, reactive pipeline opportunities that align with strategic targets.
• Track performance metrics (e.g., discovered, converted, submitted, won/lost) tied to each RFP source using CRM tools; analyze ROI and recommend platform additions or eliminations.
• Develop, create, and standardize industry specific and/or solution specific sales assets and playbooks.
• Assist with adoption of these assets across sales, account management, and operations.
• Help with creation of Ideal Client Profile and the evaluation of our vertical sales strategy with regards to TAM, SAM, & SOM.
• Conduct market and client research to identify trends, emerging needs, and new business opportunities.
• Gain deep understanding of Pritchards current book of business and site-specific data to inform enablement strategies and identify growth opportunities.
• Develop vertical market insights to highlight consumer priorities and enable differentiated messaging for the sales team.

Sales Enablement Director