Senior Manager, Audience Development, Marketing

AVIXA

Senior Manager leading marketing efforts for AVIXA's new residential technology and smart home events. Developing integrated marketing strategies to drive growth and brand awareness.

Posted 7/8/2026full-timeFairfax • Virginia • 🇺🇸 United StatesSenior💰 $80,000 - $85,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute integrated marketing strategies that drive attendee registration and overall event awareness.
Build and grow the RESIDE and Lightapalooza brands through compelling positioning, messaging, and value propositions that resonate across the residential technology ecosystem.
Collaborate with Sales, Event Operations, Content, Industry Relations, and Communications teams to support growth objectives.
Develop audience acquisition strategies targeting residential technology integrators, smart home professionals, designers, architects, builders, security professionals, lighting specialists, and related industry audiences.
Plan and execute multi-channel marketing campaigns including email, digital advertising, social media, content marketing, direct mail, public relations, and strategic partnerships.
Manage email marketing campaigns including audience segmentation, automation, analytics, and performance optimization.
Create compelling marketing content across digital, print, social, web, advertising, and promotional channels.
Leverage AI-powered tools and emerging technologies to improve content creation, audience targeting, campaign performance, and operational efficiency.
Identify, evaluate, and manage relationships with industry associations, buying groups, media partners, influencers, and strategic partners that expand RESIDE's visibility and reach.
Collaborate with advisory committee members and industry stakeholders to ensure marketing efforts align with market needs and emerging trends.
Monitor campaign performance metrics and provide data-driven recommendations to optimize audience acquisition, engagement, and conversion.
Lead development and distribution of registration, marketing performance, and audience growth reports, including progress toward established goals.
Represent RESIDE and Lightapalooza at industry events, conferences, buying group meetings, and networking opportunities to strengthen market understanding and build industry relationships.
Stay informed on residential technology market trends, competitive events, audience behaviors, and emerging marketing best practices.

Requirements

What you’ll need

Bachelor's degree preferred
Minimum of 5 years of experience in event marketing, audience development, demand generation, brand marketing, association marketing, or related B2B marketing roles
Proven success developing and executing integrated marketing campaigns that drive measurable business results
Experience supporting trade shows, conferences, membership organizations, media properties, or live events preferred
Experience launching new products, brands, services, or events strongly preferred
Experience within residential technology, smart home, consumer electronics, luxury home, design, construction, or related industries preferred

Benefits

Comp & perks

Comprehensive medical, dental, and vision benefits
401k plan with company matching
Pet insurance
Learning and career development opportunities
Education assistance
Generous PTO and holiday time off
Flexible working hours
Option for a Compressed Work Week (i.e., 9/75 work week, or every other Friday off)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Audience SegmentationCampaign Performance OptimizationContent CreationEmail MarketingDigital AdvertisingSocial Media MarketingDirect Mail MarketingPublic RelationsData AnalysisMarket Trend Analysis

Soft Skills

CollaborationCommunicationRelationship ManagementStrategic ThinkingCreativity