Senior Manager – Marketing Activation

Pillsbury Winthrop Shaw Pittman LLP

Senior Manager of Marketing Activation within a legal firm, developing integrated marketing strategies and campaigns. Collaborating with business units to drive awareness, engagement, and revenue growth.

Posted 7/10/2026full-timeNew York City • California, New York, Virginia • 🇺🇸 United StatesSenior💰 $155,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing integrated marketing strategies and campaigns that drive measurable business outcomes, while effectively managing multiple priorities and aligning marketing plans with business objectives.

Highest-signal resume keywords

Integrated Marketing StrategiesProject ManagementAudience SegmentationMarketing PlanningCampaign Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Strategy DevelopmentBusiness Development ObjectivesKPI EstablishmentMarket Trend AnalysisCompetitive Dynamics Understanding

Soft Skills

Organizational SkillsLeadership CollaborationPrioritization

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in BusinessBachelor's Degree in Journalism

Industry Keywords

Marketing PlansClient TargetsMessagingPositioningSuccess Metrics

About the role

Key responsibilities & impact

Serve as the lead marketing strategist for assigned business units and practice groups.
Develop a deep understanding of practice priorities, business development objectives, client targets, market trends, and competitive dynamics.
Partner with practice and firm leadership to identify growth opportunities and translate business goals into actionable marketing strategies.
Create and maintain annual and multi-year marketing plans aligned with practice, industry, and firm priorities.
Establish KPIs and success metrics aligned with business and marketing objectives.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
8+ years of experience developing integrated marketing strategies and campaigns tied to measurable business outcomes.
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
Strong understanding of marketing planning, audience segmentation, positioning, messaging, and campaign development.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development opportunities