Product Marketing

• Own and execute the go-to-market strategy for PVcase Prospect.
• Define and evolve Prospect's value proposition, messaging, and differentiation.
• Serve as the primary advocate for US developer needs and customer insights.
• Monitor market trends, developer workflows, and emerging opportunities within the renewable energy sector.
• Define target customer segments, buyer personas, and growth opportunities.
• Partner closely with Product Managers to influence roadmap prioritization and product strategy.
• Develop competitive intelligence, battlecards, and displacement initiatives to improve win rates.
• Lead customer and prospect research programs to understand buying decisions and market dynamics.
• Lead launch planning, adoption initiatives, and customer growth strategies.
• Help position Prospect as a strategic entry point into the broader PVcase platform and future migration opportunities.

Product Marketing Manager

• Own the full sales cycle from prospecting through close for mid-market and enterprise accounts
• Run technically deep discovery calls to understand customer use cases, tech stack, and integration requirements
• Build and demo custom voice agent prototypes during the sales process to accelerate buy-in
• Partner with Forward Deployed Engineers to ensure a seamless handoff from sale to onboarding
• Develop GTM playbooks, messaging, and outbound strategies to help SIMBA break into new verticals
• Represent customer needs internally, influencing product roadmap and packaging decisions
• Maintain a clean pipeline in CRM and accurately forecast revenue

Go-to-Market

• Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences.
• Craft and refine product positioning and messaging that differentiates Gainwell’s solutions in the market tailored to public health and Medicaid stakeholders.
• Create and manage a wide range of marketing content—including solution briefs, white papers, case studies, and presentations—that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance.
• Equip sales and account teams with tools and training to effectively communicate the value of Gainwell’s solutions, product presentations, and competitive analysis.
• Conduct market research with a focus on pharmacy benefit management (PBM) and carve-out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging.
• Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs.
• Lead launches for FWA, Payment Integrity, and other healthcare solutions, coordinating cross-functional teams to ensure successful rollout and adoption.
• Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies.
• Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.

Senior Manager, Product Marketing

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
• Additional duties and responsibilities as necessary.

• Own product marketing across the portfolio, including positioning, messaging, and go-to-market planning.
• Drive launches end to end, from narrative development through execution.
• Serve as a connection point between Product, Studio, and Marketing teams, translating product roadmaps into positioning, go-to-market strategy, and launch plans.
• Initiate or take on product marketing, brand, and partnership initiatives, scoping each into a clear plan and executing end to end.
• Flex across multiple products and workstreams as priorities and timing shift, applying product marketing rigor across the portfolio rather than to a single title.
• Shape brand and non-performance marketing, including social-native, creator-style content across owned channels such as blogs, social accounts, and campaigns outside of paid and user acquisition.
• Activate and help execute brand and licensing partnerships sourced at the studio level, coordinating across internal teams and external partners.
• Partner closely with Growth and Lifecycle teams to align brand and product marketing with acquisition and retention efforts.
• Coordinate lifecycle and CRM touchpoints that support launches and partnerships.
• Provide clear, regular updates on the status and impact of product marketing, brand, and partnership workstreams.

• You will be the primary architect and 'AI Copilot' for our GTM engine
• Lead a specialized team of contracted engineers
• Move beyond basic analytics to build agentic workflows and RAG systems
• Architect and deploy Generative AI solutions that eliminate friction
• Discover and eliminate GTM friction points by rapid prototyping AI solutions
• Drive the strategy of the AI engineering technical team and manage its execution
• Provide support and guidance to teammates, fostering a culture of technical excellence
• Drive the standards and principles for AI processes
• Act as the 'AI Copilot' for the revenue and GTM teams
• Own the whole lifecycle of the AI-powered solutions

AI Go To Market Associate Director

• Work closely with Product Marketing and Product Management to develop and manage promotional planning and execution for products and brands at Arthrex
• Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families
• Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category
• Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products
• Annually present marketing plans to the leadership team and the Product Management team
• Lead a monthly review of progress and updates for the Product Management team.
• Meet regularly with MarComm to discuss priorities and timelines for Imaging & Resection product promotional assets and campaigns
• Work with Sales Leadership to develop tools and resources to support their efforts on the product lines
• Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives.
• Work with HCP consultants to develop promotional ideas, review materials, and support educational presentations to include key products and techniques
• Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products
• Ability to work with cadavers in a lab setting
• Work closely with the Imaging & Resection project coordinator to effectively move assets through the review and approval process in the MRM system
• Travel for training, meetings, and trade shows may be required up to 25%

Product Marketing Associate – Imaging, Resection

• Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts
• Support account based marketing (ABM) programs targeting key employers, brokers, and insurers
• Create measurable KPIs and success metrics for all acquisition initiatives
• Partner closely with sales teams to align marketing with growth priorities and revenue goals
• Create multi-channel campaigns across email, social media, digital and partner channels
• Develop case studies, white papers and enablement materials to drive lead progression
• Optimize conversion initiatives across digital and traditional channels
• Strengthen marketing interlock and communication with US sales leaders
• Develop co-marketing opportunities and broker enablement programs
• Expand market visibility through strategic partnerships
• Identify and prioritize high ROI events, conferences and industry sponsorships
• Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships
• Execute integrate events in key US marketing with pre-event, onsite and post event lead capture
• Measure and report on event ROI and market impact
• Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness
• Use data and insights to optimize campaigns and improve conversion performance
• Build dashboards and executive-ready reporting to demonstrate marketing impact
• Adapt messaging and campaigns for regional and cultural relevance
• Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish)
• Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy
• Provide ongoing feedback, coaching and mentoring to support team development and growth

Manager, US Employer Go-To-Market

• Work closely with Sr Managers of Strategic Marketing and Product Directors to develop and manage promotional planning and execution for products and brands at Arthrex
• Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families
• Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category
• Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products
• Annually present marketing plans to the leadership team and the PM team
• Lead a monthly review of progress and updates for the Product Director and PM team. Meet regularly with MarComm leadership to discuss priorities and timelines for arthroplasty product promotional assets and campaigns
• Work with Sales Leadership to develop tools and resources to support their efforts on the product lines
• Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives
• Work with HCP consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques
• Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products
• Ability to work with cadavers in a lab setting
• Work closely with the arthroplasty project coordinator to effectively move assets through the review and approval process in the MRM system
• Travel for training, meetings, and trade shows may be required up to 25%

Product Marketing Management – Arthroplasty

• Own the end-to-end product marketing strategy for Agent Studio and Alteryx’s MCP Server.
• Develop persona-specific narratives for data engineers, IT architects, and AI/ML teams.
• Partner with Product Management to shape the agentic AI roadmap narrative.
• Build launch plans, sales enablement materials, and technical content.
• Monitor the competitive landscape across agentic frameworks, process automation platforms, and enterprise AI tooling.
• Own the go-to-market strategy for App Builder.
• Develop messaging that speaks to both builders and application consumers.
• Create launch and enablement materials for App Builder updates.
• Define and maintain the positioning and messaging framework for Auto Insights.
• Develop use-case-driven content illustrating Auto Insights’ business impact.
• Build early positioning and messaging for AI Skills as the portfolio evolves.
• Develop and maintain a cohesive Agent & Application Experiences portfolio narrative.
• Lead thought leadership programs that position Alteryx as a leader in enterprise AI orchestration.

Product Marketing Manager – Agent & Application Experiences

• Lead SAP FICO configuration, enhancement, and support activities
• Work directly with business stakeholders to gather and translate financial requirements
• Configure and support: General Ledger (GL), Accounts Payable (AP), Accounts Receivable (AR), Asset Accounting (AA), Cost Center Accounting (CCA), Profit Center Accounting (PCA)
• Support financial close processes (month-end/year-end)
• Develop functional specs and collaborate with ABAP teams on RICEFW objects
• Ensure integration with PMMO, PP, MM, SD, and other SAP modules
• Participate in testing, data validation, and user support
• Troubleshoot production issues and provide timely resolution

Senior SAP S/4 HANA FICO, SCM, PMMO

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
• Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
• Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities.
• Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
• Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
• Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
• Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
• Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
• Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
• Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
• Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
• Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
• Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
• Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.
• Other duties as necessary.

Senior Product Marketing Manager

• Design and own a structured 30/60/90 onboarding program for new sales reps and account managers
• Build clear milestones, certifications, and ramp tracking that give managers visibility into new hire progress
• Continuously refine the program based on time-to-productivity data and manager feedback
• Establish a consistent framework for how ACST powered by Vanco runs discovery, demos, and qualification across the team
• Build playbooks for key selling scenarios: competitive objections, multi-stakeholder deals, and district finance buyer conversations
• Partner with sales leadership to ensure methodology is coached and reinforced, not just documented
• Build the scaffolding that makes managers better coaches — call scorecards, structured 1:1 frameworks, and call review cadences
• Partner with leadership to establish a regular rhythm of deal review and rep development planning
• Surface patterns from call recordings and field feedback to identify systemic coaching opportunities
• Develop onboarding, expansion, and renewal playbooks for our five account managers
• Ensure CS has the skills and materials to drive retention conversations and identify expansion opportunities early
• Align CS enablement with sales methodology to create a consistent customer experience from first touch through renewal
• Act as the traffic controller for existing sales and marketing content — ensuring reps can find and use what already exists, and partnering with Product Marketing to develop net-new materials where gaps exist
• Build a reliable field feedback loop that surfaces what’s working and what’s breaking back to Product Marketing and product
• Partner with product marketing on the intersection between positioning + field execution

GTM Enablement Manager

• Lead customer research including interviews, surveys, and call reviews to deepen understanding of buyer behavior, pain points, and decision criteria—and ensure those insights flow continuously into messaging, content, and enablement
• Own PDQ’s competitive intelligence program end-to-end—tracking competitors, synthesizing signals, and delivering timely, actionable insights to stakeholders across product, sales, and marketing
• Develop and refine product messaging and positioning that resonates with IT professionals and key buyer personas, differentiating PDQ’s offerings in a competitive market
• Partner with Product Management to influence roadmap prioritization based on market insight, customer feedback, and competitive dynamics
• Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks that enable Sales to compete and win
• Monitor market trends, pricing shifts, and product announcements to proactively inform product and go-to-market strategy, and develop a repeatable cadence for sharing competitive intelligence across the organization
• Serve as PDQ’s primary point of contact for industry analyst firms—managing ongoing relationships, preparing executive briefings, and ensuring PDQ is well-represented in relevant reports and market assessments
• Translate analyst feedback into internal recommendations that inform product positioning, roadmap, and messaging priorities, and pursue opportunities for PDQ to be featured in analyst research that drives credibility with buyers
• Pilot and scale AI-powered tools and workflows that improve the speed and quality of PMM outputs—including competitive research, sales tools, content development, win/loss synthesis, and persona refinement
• Identify where AI can systematically augment the PMM function and build lightweight processes the broader team can adopt, serving as an internal resource for best practices around AI use in marketing
• Create and maintain high-quality sales enablement materials including pitch decks, case studies, competitive battlecards, and objection-handling playbooks, and conduct training sessions to equip the Sales team with the knowledge and tools to win

• Lead and own the commercial strategy for Inovalon’s RWD business, including revenue targets, market segmentation, growth opportunity identification, and multi-year business planning in alignment with product roadmaps, sales capacity, and financial targets.
• Define and execute market segment strategies for RWD customers, with particular emphasis on the life sciences segment (biopharma, medical device, CROs, HEOR) and adjacent segments including payers and providers.
• Lead build/buy/partner decision frameworks and M&A evaluation for the RWD portfolio, identifying inorganic growth opportunities in collaboration with Sales, Product, Corporate Strategy, and other internal Inovalon functions.
• Translate enterprise strategy into actionable, segment-specific commercial plans for new products, add-ons, and expansions across the RWD portfolio.
• Support annual and multi-year business planning cycles, ensuring tight alignment across sales capacity, product roadmaps, pricing strategy, and financial targets.
• Own GTM readiness and commercialization execution for new RWD products and enhancements, ensuring clear positioning, pricing, packaging, and enablement for sales and customer-facing teams.
• Establish and operationalize a repeatable commercialization model for the RWD portfolio, including scalable launch playbooks, portfolio governance, and operating cadences connecting product definition through market launch to post-launch performance.
• Lead quarterly product portfolio planning to define and maintain a clear Plan of Record, aligning product roadmap, market priorities, and commercial readiness across Product, Sales, and Engineering.
• Own post-launch performance tracking and continuous optimization, ensuring RWD products achieve targeted adoption, pipeline contribution, and revenue outcomes.
• Partner with Sales Engineering to evolve pre-sales support toward a strategic commercial capability, including early adopter validation, deal strategy input, and structured Voice of Customer capture.
• Ensure new product launches are rigorously evaluated for profitability and GTM viability, driving adoption, pipeline conversion, and early revenue realization.
• Own product and services pricing strategy for the RWD business, in close alignment with Product and Finance, developing pricing frameworks that balance growth, competitiveness, and margin discipline.
• Design RWD-specific pricing and packaging models that reflect the distinct value drivers of closed claims, open claims, EHR, and clinical notes data across different customer segments and use cases.
• Support deal-level pricing decisions and approvals for complex or strategic opportunities in the RWD portfolio.
• Incorporate competitive positioning, market feedback, and performance data into continuous refinement of monetization strategies.
• Lead the Voice of Customer function for the RWD business, including customer advisory boards, structured feedback loops, and insight programs that directly inform roadmap prioritization and commercial decisions.
• Drive market research and competitive intelligence for the RWD landscape, translating insights into actionable recommendations for product strategy, pricing, and GTM execution.
• Monitor and analyze the evolving RWD regulatory and policy landscape — including FDA Real World Evidence guidance, CMS data programs, and data use and privacy regulations — to ensure commercial strategy remains proactive and well-positioned.
• Ensure customer insights, especially from life sciences and other priority segments, are systematically captured and integrated into product and commercial decisions.
• Allocate meaningful time to direct customer engagement, including executive meetings, strategic account support, and industry conferences.
• Serve as an external thought leader and spokesperson for Inovalon’s RWD capabilities, presenting at key industry forums and relevant life sciences and data analytics conferences.
• Engage with industry analysts from Gartner, KLAS, IDC, HFS, and other relevant analyst firms, ensuring Inovalon’s RWD narrative is well understood and competitively differentiated.
• Partner with Sales and Marketing on brand-building, thought leadership content, marketing campaigns, and competitive positioning for the RWD business.
• Drive integrated cross-functional alignment across Sales, Product, Engineering, Marketing, Finance, and Customer Success, ensuring clarity, accountability, and execution from strategy through results.
• Monitor and analyze commercial performance for the RWD business, including bookings, pipeline health, pricing effectiveness, and retention signals, using data and customer insights to continuously refine strategy and execution.
• Establish clear launch success metrics and operating cadences to track adoption, customer feedback, and commercial performance post-launch.
• Present business plans, performance insights, and growth recommendations to the VP of Commercial Strategy and broader executive leadership.

AVP, GTM & Commercial Strategy – Real World Data

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

• Own the positioning and messaging for Asure’s core product suite — developing clear, differentiated narratives that resonate with buyers, users, and internal stakeholders.
• Translate product capabilities into outcome-driven language that works across every channel: web copy, sales decks, email campaigns, one-pagers, and more.
• Codify buyer personas, use cases, jobs-to-be-done, and competitive positioning as structured markdown documents and JSON files — building a living product knowledge infrastructure that AI tools can draw from to generate content, collateral, and enablement materials at scale.
• Partner with the Director of Product Marketing to ensure consistency and alignment across the full product narrative, and keep the knowledge infrastructure current as products and markets evolve.
• Work directly with sales teams to build the tools and resources they need to have great conversations and win more deals — battlecards, competitive intelligence, objection handling guides, demo scripts, pitch decks, and product one-pagers.
• Build prompt-driven workflows that generate, update, and personalize enablement materials from the structured product knowledge base — so when a product changes, the downstream materials can refresh from a single source of truth rather than requiring manual rework across every asset.
• Join calls, listen to objections, track win/loss patterns, and feed what you learn back into messaging and the knowledge infrastructure.
• Own internal readiness for the products in your portfolio — ensuring that Asure’s own employees understand and can confidently use the products they work with every day.
• Leverage the structured product knowledge infrastructure to generate internal-facing training materials, FAQs, change management communications, and onboarding content — using AI to produce at a pace and scale that manual content creation can’t match.
• Partner cross-functionally with Operations, Customer Support, and L&D to coordinate rollouts and ensure product changes land smoothly across the business.
• Own the go-to-market execution for product launches, updates, and feature releases within your portfolio — coordinating across marketing, sales, product, and operations to ensure launches land with impact.
• Monitor the competitive landscape across your product areas and maintain current competitive positioning and battlecard content as part of the living product knowledge infrastructure.

• Own execution of strategic initiatives across Represented Markets (North America & Europe)
• Serve as the primary execution counterpart to the Director (strategy vs. execution split)
• Drive alignment between Citrix internal teams and Arrow SGS partner ecosystem
• Ensure accountability, visibility, and governance across multiple concurrent initiatives
• Lead cross-functional execution across partner-led GTM motions
• Translate strategic priorities into detailed execution plans, milestones, and deliverables
• Drive initiatives from concept through launch and adoption
• Drive execution across partner-led GTM motions with Arrow SGS , ensuring alignment between partner capabilities, Citrix strategy, and field execution
• Partner across Product Marketing, Services, Sales, Partner enablement, Operations, Regional leadership, and Arrow SGS stakeholders
• Identify dependencies, risks, and blockers proactively
• Build repeatable execution frameworks, templates, and playbooks
• Prepare leadership updates with clear insights and recommendations

Strategic GTM Execution Manager – Represented Markets

• Serve as the connective tissue between product and GTM.
• Sit close to PMs and engineers to understand product development and translate into clear value.
• Own positioning and messaging across Crossmint's product portfolio including smart wallets and agentic payments.
• Develop narratives that resonate with fintech and agentic ICPs.
• Lead go-to-market for product launches end-to-end.
• Build the sales enablement engine through pitch decks and objection-handling guides.
• Own competitive intelligence and develop buyer personas.

Product Marketing jobs in Florida

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Product Marketing Manager

Go-to-Market

Senior Manager, Product Marketing

Product Marketing Manager

Product Marketing Manager

AI Go To Market Associate Director

Product Marketing Associate – Imaging, Resection

Manager, US Employer Go-To-Market

Product Marketing Management – Arthroplasty

Product Marketing Manager – Agent & Application Experiences

Senior SAP S/4 HANA FICO, SCM, PMMO

Senior Product Marketing Manager

GTM Enablement Manager

Product Marketing Manager

AVP, GTM & Commercial Strategy – Real World Data

Manager/Senior Manager, GTM Architecture and Automation

Product Marketing Manager

Product Marketing Manager

Strategic GTM Execution Manager – Represented Markets

Senior Product Marketing Manager