Product Marketing

• Lead and own the commercial strategy for Inovalon’s RWD business, including revenue targets, market segmentation, growth opportunity identification, and multi-year business planning in alignment with product roadmaps, sales capacity, and financial targets.
• Define and execute market segment strategies for RWD customers, with particular emphasis on the life sciences segment (biopharma, medical device, CROs, HEOR) and adjacent segments including payers and providers.
• Lead build/buy/partner decision frameworks and M&A evaluation for the RWD portfolio, identifying inorganic growth opportunities in collaboration with Sales, Product, Corporate Strategy, and other internal Inovalon functions.
• Translate enterprise strategy into actionable, segment-specific commercial plans for new products, add-ons, and expansions across the RWD portfolio.
• Support annual and multi-year business planning cycles, ensuring tight alignment across sales capacity, product roadmaps, pricing strategy, and financial targets.
• Own GTM readiness and commercialization execution for new RWD products and enhancements, ensuring clear positioning, pricing, packaging, and enablement for sales and customer-facing teams.
• Establish and operationalize a repeatable commercialization model for the RWD portfolio, including scalable launch playbooks, portfolio governance, and operating cadences connecting product definition through market launch to post-launch performance.
• Lead quarterly product portfolio planning to define and maintain a clear Plan of Record, aligning product roadmap, market priorities, and commercial readiness across Product, Sales, and Engineering.
• Own post-launch performance tracking and continuous optimization, ensuring RWD products achieve targeted adoption, pipeline contribution, and revenue outcomes.
• Partner with Sales Engineering to evolve pre-sales support toward a strategic commercial capability, including early adopter validation, deal strategy input, and structured Voice of Customer capture.
• Ensure new product launches are rigorously evaluated for profitability and GTM viability, driving adoption, pipeline conversion, and early revenue realization.
• Own product and services pricing strategy for the RWD business, in close alignment with Product and Finance, developing pricing frameworks that balance growth, competitiveness, and margin discipline.
• Design RWD-specific pricing and packaging models that reflect the distinct value drivers of closed claims, open claims, EHR, and clinical notes data across different customer segments and use cases.
• Support deal-level pricing decisions and approvals for complex or strategic opportunities in the RWD portfolio.
• Incorporate competitive positioning, market feedback, and performance data into continuous refinement of monetization strategies.
• Lead the Voice of Customer function for the RWD business, including customer advisory boards, structured feedback loops, and insight programs that directly inform roadmap prioritization and commercial decisions.
• Drive market research and competitive intelligence for the RWD landscape, translating insights into actionable recommendations for product strategy, pricing, and GTM execution.
• Monitor and analyze the evolving RWD regulatory and policy landscape — including FDA Real World Evidence guidance, CMS data programs, and data use and privacy regulations — to ensure commercial strategy remains proactive and well-positioned.
• Ensure customer insights, especially from life sciences and other priority segments, are systematically captured and integrated into product and commercial decisions.
• Allocate meaningful time to direct customer engagement, including executive meetings, strategic account support, and industry conferences.
• Serve as an external thought leader and spokesperson for Inovalon’s RWD capabilities, presenting at key industry forums and relevant life sciences and data analytics conferences.
• Engage with industry analysts from Gartner, KLAS, IDC, HFS, and other relevant analyst firms, ensuring Inovalon’s RWD narrative is well understood and competitively differentiated.
• Partner with Sales and Marketing on brand-building, thought leadership content, marketing campaigns, and competitive positioning for the RWD business.
• Drive integrated cross-functional alignment across Sales, Product, Engineering, Marketing, Finance, and Customer Success, ensuring clarity, accountability, and execution from strategy through results.
• Monitor and analyze commercial performance for the RWD business, including bookings, pipeline health, pricing effectiveness, and retention signals, using data and customer insights to continuously refine strategy and execution.
• Establish clear launch success metrics and operating cadences to track adoption, customer feedback, and commercial performance post-launch.
• Present business plans, performance insights, and growth recommendations to the VP of Commercial Strategy and broader executive leadership.

AVP, GTM & Commercial Strategy – Real World Data

• Lead, develop, and grow the Technical Arm of our Revenue Operations team
• Set the technical bar on the team: code review standards, documentation discipline, AI-tool fluency, and a culture that treats data quality as standing infrastructure.
• Own career development for each direct report — clear growth paths, regular feedback, and stretch assignments.
• Define and evolve the team’s operating cadence: sprint planning, post-mortems, vendor reviews, and platform release management.

Manager/Senior Manager, GTM Architecture and Automation

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Product Marketing Manager

• Own the positioning and messaging for Asure’s core product suite — developing clear, differentiated narratives that resonate with buyers, users, and internal stakeholders.
• Translate product capabilities into outcome-driven language that works across every channel: web copy, sales decks, email campaigns, one-pagers, and more.
• Codify buyer personas, use cases, jobs-to-be-done, and competitive positioning as structured markdown documents and JSON files — building a living product knowledge infrastructure that AI tools can draw from to generate content, collateral, and enablement materials at scale.
• Partner with the Director of Product Marketing to ensure consistency and alignment across the full product narrative, and keep the knowledge infrastructure current as products and markets evolve.
• Work directly with sales teams to build the tools and resources they need to have great conversations and win more deals — battlecards, competitive intelligence, objection handling guides, demo scripts, pitch decks, and product one-pagers.
• Build prompt-driven workflows that generate, update, and personalize enablement materials from the structured product knowledge base — so when a product changes, the downstream materials can refresh from a single source of truth rather than requiring manual rework across every asset.
• Join calls, listen to objections, track win/loss patterns, and feed what you learn back into messaging and the knowledge infrastructure.
• Own internal readiness for the products in your portfolio — ensuring that Asure’s own employees understand and can confidently use the products they work with every day.
• Leverage the structured product knowledge infrastructure to generate internal-facing training materials, FAQs, change management communications, and onboarding content — using AI to produce at a pace and scale that manual content creation can’t match.
• Partner cross-functionally with Operations, Customer Support, and L&D to coordinate rollouts and ensure product changes land smoothly across the business.
• Own the go-to-market execution for product launches, updates, and feature releases within your portfolio — coordinating across marketing, sales, product, and operations to ensure launches land with impact.
• Monitor the competitive landscape across your product areas and maintain current competitive positioning and battlecard content as part of the living product knowledge infrastructure.

• Own execution of strategic initiatives across Represented Markets (North America & Europe)
• Serve as the primary execution counterpart to the Director (strategy vs. execution split)
• Drive alignment between Citrix internal teams and Arrow SGS partner ecosystem
• Ensure accountability, visibility, and governance across multiple concurrent initiatives
• Lead cross-functional execution across partner-led GTM motions
• Translate strategic priorities into detailed execution plans, milestones, and deliverables
• Drive initiatives from concept through launch and adoption
• Drive execution across partner-led GTM motions with Arrow SGS , ensuring alignment between partner capabilities, Citrix strategy, and field execution
• Partner across Product Marketing, Services, Sales, Partner enablement, Operations, Regional leadership, and Arrow SGS stakeholders
• Identify dependencies, risks, and blockers proactively
• Build repeatable execution frameworks, templates, and playbooks
• Prepare leadership updates with clear insights and recommendations

Strategic GTM Execution Manager – Represented Markets

• Serve as the connective tissue between product and GTM.
• Sit close to PMs and engineers to understand product development and translate into clear value.
• Own positioning and messaging across Crossmint's product portfolio including smart wallets and agentic payments.
• Develop narratives that resonate with fintech and agentic ICPs.
• Lead go-to-market for product launches end-to-end.
• Build the sales enablement engine through pitch decks and objection-handling guides.
• Own competitive intelligence and develop buyer personas.

Senior Product Marketing Manager

• Own positioning and messaging for new product launches (we have several queued up for 2026)
• Build sales enablement that actually gets used: battle cards, demo scripts, ROI calculators, objection handlers
• Run competitive intelligence and publish internal teardowns of myCOI, Certificate Hero, and adjacent players
• Ship interactive content yourself. Calculators, comparison tools, embedded widgets. Built with Claude Code, not a six-week agency engagement
• Define and instrument the metrics that matter (activation, expansion, win rate by segment) and report on them weekly
• Partner with product on pricing, packaging, and naming
• Drive launches end to end: webinars, content, PR, paid, partner

Product Marketing Manager – Technical

• Architect the buyer-focused technical narrative for InSight DXP to define our market category
• Act as a strategic technical product marketing lead for platform launches
• Drive the strategy for industry analyst briefings
• Own the definition of our ideal customer profile and buyer personas
• Ensure our global sales teams, systems integrators, and hyperscaler partners have high-fidelity technical content

Senior Product Marketing Manager, Platform – InSight DXP

• Work closely with the Product Marketing Manager and product team leadership to develop and manage promotional planning and execution for products and brands at Arthrex.
• Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families.
• Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category.
• Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products.
• Annually present marketing plans to the leadership team and the Product Management (PM) team.
• Lead a monthly review of progress and updates for the PM team.
• Meet regularly with MarComm leadership to discuss priorities and timelines for product promotional assets and campaigns.
• Work with Sales Leadership to develop tools and resources to support their efforts on the product lines.
• Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives.
• Work with Health Care Professionals (HCP) consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques.
• Establish and review marketing analytics to support messaging, product focus, and promotional planning.
• Ability to work with cadavers in a lab setting.
• Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products.
• Work closely with the team’s project coordinator to effectively move assets through the review and approval process in the MRM system.

Associate Product Marketing Manager, Orthobiologics

• Lead the day-to-day operations of Iru's revenue engine, including the systems, data integrity, and processes that hold the GTM motion together.
• Own Sales Operations: pipeline hygiene, forecasting infrastructure, and the operational reporting Sales and Sales Development leaders rely on.
• Own Marketing Operations: lead lifecycle, scoring, attribution, and funnel reporting across the GTM org.
• Own Customer Success Operations: book-of-business management, segmentation, and the operational data behind renewal and expansion.
• Lead operational sales planning in partnership with Strategy & Analytics, including territory design, quota setting, and capacity planning.
• Partner cross-functionally with Finance, Programs, and Enablement on the operations that touch the revenue motion end-to-end.
• Partner with GTM Engineering to identify, prioritize, and operationalize automation opportunities across the GTM stack.
• Build and develop the GTM Operations team as it scales.

Manager, GTM Operations

• - Develop and own comprehensive go-to-market strategies for AssistRx’s patient-support and specialty-pharma solutions, including product positioning, messaging architecture, and enhancement and launch planning
• - Lead cross-functional product launch planning and execution, coordinating timelines, deliverables, and launch readiness across Product, Sales, Client Success, and Operations
• - Define and maintain buyer personas and customer journey maps to inform product positioning and campaign strategy
• - Analyze competitive landscape, customer insights, and emerging market trends to inform positioning and identify whitespace opportunities that drive differentiation
• - Partner with Health Policy Analyst on regulatory, payer, and market access trends in specialty pharmacy and patient-support services to ensure messaging reflects current market dynamics
• - Working with the Proposals and Sales Enablement team, leverage win/loss analyses for actionable recommendations for Sales, Product, and leadership
• - Build and maintain a robust sales enablement library, including decks, collateral, battle cards, and product narratives to empower the commercial team with differentiated, audience-specific messaging
• - Develop and deliver training programs that increase the commercial team’s product fluency and confidence in positioning AssistRx solutions
• - Partner with Sales and Business Development leadership to align enablement programs with pipeline development goals and client engagement strategies
• - Partner with Marketing and Communications to develop integrated, high-impact content programs, including white papers, case studies, solution briefs, landing pages, videos, and thought-leadership campaigns that support demand generation and brand authority
• - Ensure all product marketing content and messaging meets compliance and regulatory standards within healthcare and pharmaceutical environments
• - Oversee messaging frameworks and brand voice guidelines for AssistRx solutions to ensure consistency and clarity across all market-facing materials
• - Serve as a critical marketing liaison to Product Management, translating roadmap priorities into market-ready narratives and ensuring customer and competitive insights inform product decisions
• - Lead cross-functional alignment across Product, Sales, Client Success, and Data & Reporting teams, driving shared understanding of market positioning and commercial priorities
• - Influence without direct authority across senior stakeholders, advocating for customer-centric positioning and evidence-based marketing investments
• - Establish and track KPIs to evaluate product marketing effectiveness, including adoption metrics, sales enablement utilization, pipeline influence, and campaign ROI
• - Leverage CRM, marketing automation, and analytics platforms to generate insights that optimize go-to-market execution and demonstrate marketing’s commercial impact
• - Manage agency relationships and external partners supporting product marketing deliverables, ensuring quality execution, on-time delivery, and return on investment
• - Manage project timelines, budgets, and resource allocation to ensure efficient delivery of product marketing programs in alignment with organizational priorities
• - Mentor and guide marketing team members supporting product marketing initiatives, fostering a culture of accountability, curiosity, and continuous improvement
• - Support executive communications and thought leadership initiatives that elevate AssistRx’s visibility and authority within the specialty pharmacy and healthcare technology space

Senior Manager, Product Marketing

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Senior Director – Product Marketing

• Architect the buyer-focused technical narrative for InSight DXP
• Act as a strategic technical product marketing lead for platform launches
• Shape how the market defines our space through analyst briefings
• Define our ideal customer profile and buyer personas

• Own the narrative: Develop and steward SignalWire's category story from the foundational positioning document to the language that shows up in every customer-facing touchpoint.
• Drive messaging and positioning: Build crisp, differentiated messaging for our developer and enterprise audiences. Run win/loss analysis, competitive research, and customer interviews to ensure positioning is grounded in evidence, not assumptions.
• Lead category creation: Partner with leadership to define, name, and evangelize the Voice AI category. Create the frameworks, thought leadership content, and analyst/press narratives that establish SignalWire as a defining voice in an emerging market.
• Enable go-to-market: Equip sales organization with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Own launch coordination for new products and platform capabilities from positioning brief to GA.
• Be the voice of the customer: Conduct ongoing interviews with developers, enterprise buyers, and partners. Synthesize insight into actionable intelligence that sharpens product, sales, and marketing across the funnel.
• Shape analyst and press relationships: Represent SignalWire's category POV in conversations with industry analysts (Gartner, Forrester, IDC) and technology press. Help build the external narrative that defines how our market is understood.

• Develop and own a company-wide messaging framework grounded in Force Management’s Command of the Message methodology.
• Transform product positioning from feature catalogs to solution narratives.
• Set the narrative standard for every product, solution, and GTM motion at Socure.
• Define and execute go-to-market strategy for Socure’s expanding product portfolio.
• Build the sales enablement infrastructure that gives Socure’s sellers the confidence and language to win at every stage of the buyer journey.
• Lead, coach, and develop a team of 11 product marketers.
• Direct ongoing competitive analysis, win/loss research, and customer insight programs.
• Serve as the product marketing voice in executive forums, QBRs, board updates, and cross-functional planning.

Executive Head of Product Marketing

• Support Sales Reps and Commercial Leadership in opportunity management, pipeline hygiene, and inspection cadences.
• Partner on FY26 account planning and capacity planning, including Pod and Primary Industry alignment.
• Support Sales Enablement refreshes across core opportunity management processes and quoting & contracting enablement.
• Contribute to Quote-to-Cash and Billing improvement initiatives by identifying process gaps and partnering with RevOps and FinOps teams.
• Support Sales Compensation (SIP) operations, including compensation plan administration, quarterly commission calculations, and supporting annual planning, partnering with Accounting, Finance, Legal, People, and Revenue Leadership teams.
• Support Clari platform adoption and execution, including: Joint Execution Plan (JEP) development and utilization, Quarterly, Monthly, and Weekly dashboarding and meeting cadences built within Clari, Adoption and optimization of Clari capabilities such as MEDDPICC scoring, Opportunity Score, and emerging Agentic AI features.
• Build scalable content, documentation, and repeatable processes to increase sales funnel effectiveness.
• Assist with automation and efficiency initiatives by identifying manual processes and bottlenecks across the GTM funnel and helping implement scalable solutions using existing and new tools.
• Serve as a cross-functional partner by translating business needs into operational and technical requirements and supporting rollout of new GTM capabilities.

GTM Operations Analyst

• Establish and continuously sharpen positioning and messaging for Fairmarkit's autonomous sourcing platform and supplier marketplace, — tailored to CPOs, procurement leaders, and finance stakeholders on the buyer side, and to supplier relationship and business development teams on the supply side
• Build AI-native PMM workflows from the ground up: use LLMs, automation, and purpose-built tooling to produce high-quality content, run research, and keep pace with a fast-moving product org without sacrificing depth
• Lead end-to-end go-to-market for new features and major launches — from narrative and packaging through naming, pricing input, launch plans, and post-launch analysis
• Partner closely with Product to influence the roadmap using customer, market, and competitive insights, especially around agentic AI use cases, UX, and procurement workflows
• Build and maintain core messaging frameworks, battlecards, and objection-handling guides; enable Sales and Customer Success through trainings, playbooks, and ongoing deal support
• Collaborate with Demand Gen, Brand, and ABM to develop integrated, product-led campaigns that drive pipeline, win rate, and expansion in target accounts
• Own core customer-facing assets including— decks, one-pagers, explainer pages, release notes, in-app education — for both buyers and suppliers, clearly communicating new capabilities and driving adoption across the marketplace
• Conduct market, buyer, and competitive research on procurement technology, source-to-pay, and AI/agentic platforms to identify whitespace and sharpen differentiation
• Champion the voice of the customer: synthesize qualitative and quantitative feedback from both procurement teams and suppliers into insights that shape product strategy, messaging, and sales motions
• Collaborate with product to define and track PMM success metrics — launch performance, feature adoption, content usage, win rates, and segment-level impact — and use data to iterate

• Define and lead our client communications, retention strategy and execution
• Create a robust library of sales and client success enablement materials
• Train and support the client success teams
• Own the end-to-end GTM process for new product launches
• Collaborate closely with Product Management and influence the product roadmap
• Develop clear, concise, and differentiated messaging
• Conduct customer interviews, analyze market trends
• Serve as a subject matter expert and internal evangelist

• Marketing stakeholder for commercialization strategy and alignment on all planned releases, including opportunities, roadblocks, timelines, roles/responsibilities, outcomes, and reporting.
• Research, develop, and validate compelling and differentiated product positioning and messaging that resonates with target audiences.
• Translate technical features into clear and impactful benefits for customers, creating marketing messaging themes for regular release showcases and large industry events.
• Conduct qualitative, quantitative, and competitive research and leverage the analysis to inform product messaging and positioning to drive growth.
• Lead product launches from planning through execution, ensuring successful product releases and driving measurable results.

Director, Product Marketing – SaaS, B2B, Healthcare IT

• Create and manage a portfolio hierarchy that aligns to buyer needs, market dynamics, and overall business strategy.
• Translate business objectives, market opportunities, and the offering portfolio into a cohesive, formal go-to-market (GTM) strategy.
• Develop and execute go-to-market plans for the portfolio, including target audience prioritization, messaging, and integrated campaign strategy.
• Oversee launch planning for new offerings, including defining and managing an enterprise-wide launch process and templates covering products, solutions, and services.
• Develop a deep understanding of buyer and customer needs, market trends, and the competitive landscape.
• Partner with leaders across sales, product, marketing, customer success, and other functions to design aligned strategies, tactics, and resources that achieve corporate objectives.
• Create and lead a revenue enablement plan that drives portfolio understanding, adoption, and growth across buyer- and customer-facing roles.
• Provide leadership, direction, and mentoring to product marketing and vertical marketing team members.
• Formalize and maintain processes, measurement tools, and reporting structures to support portfolio marketing team goals.
• Conduct regular assessments of go-to-market effectiveness and address performance gaps through continuous improvement initiatives.

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