Manager, US Employer Go-To-Market

TELUS

Manager of US Employer Client Acquisition at TELUS Health focusing on integrated marketing initiatives. Drive growth in the US market targeting HR leaders, brokers, insurers, and multinational employers.

Posted 6/23/2026full-timeHouston • Alabama, Florida, Illinois, Missouri, Texas • 🇺🇸 United StatesSeniorLead💰 $108,000 - $143,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts
Support account based marketing (ABM) programs targeting key employers, brokers, and insurers
Create measurable KPIs and success metrics for all acquisition initiatives
Partner closely with sales teams to align marketing with growth priorities and revenue goals
Create multi-channel campaigns across email, social media, digital and partner channels
Develop case studies, white papers and enablement materials to drive lead progression
Optimize conversion initiatives across digital and traditional channels
Strengthen marketing interlock and communication with US sales leaders
Develop co-marketing opportunities and broker enablement programs
Expand market visibility through strategic partnerships
Identify and prioritize high ROI events, conferences and industry sponsorships
Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships
Execute integrate events in key US marketing with pre-event, onsite and post event lead capture
Measure and report on event ROI and market impact
Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness
Use data and insights to optimize campaigns and improve conversion performance
Build dashboards and executive-ready reporting to demonstrate marketing impact
Adapt messaging and campaigns for regional and cultural relevance
Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish)
Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy
Provide ongoing feedback, coaching and mentoring to support team development and growth

Requirements

What you’ll need

10+ Years of experience in B2B marketing leadership
3-5+ years of proven team leadership with track record of building high performing teams
Degree in marketing or equivalent experience
Experience marketing to enterprise organizations, brokers, insurers, and multinational employers
Demonstrated success executing ABM and enterprise demand generation programs
Strong experience managing webinars, conferences, and executive events
Proficiency in email marketing, social media, CRM systems, and marketing automation platforms
Strong analytical skills with experience measuring marketing ROI
Familiarity with broker ecosystems in employee benefits and wellbeing
Understanding of behavioral health, employee wellbeing, and workforce resilience topics
Knowledge of U.S. and Latin American business environments
Experience supporting RFPs, proposals, and sales enablement
Exceptional communication and presentation skills
Professional fluency in English and Spanish (asset)

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development opportunities
Performance Bonus or Sales Incentive Plan

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingaccount based marketing (ABM)demand generationemail marketingsocial media marketingCRM systemsmarketing automationevent managementanalyticsKPI development

Soft Skills

team leadershipcoachingmentoringcommunicationpresentationstrategic planningcollaborationfeedbackgoal settingadaptability