Senior Product Marketing Manager

Crossmint

Product marketer defining go-to-market strategy and messaging for Crossmint’s fintech product portfolio. Collaborating with teams to translate product capabilities into compelling value for the market.

Posted 5/28/2026full-timeNew York City • California, Florida, New York • 🇺🇸 United StatesSenior💰 $170,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the connective tissue between product and GTM.
Sit close to PMs and engineers to understand product development and translate into clear value.
Own positioning and messaging across Crossmint's product portfolio including smart wallets and agentic payments.
Develop narratives that resonate with fintech and agentic ICPs.
Lead go-to-market for product launches end-to-end.
Build the sales enablement engine through pitch decks and objection-handling guides.
Own competitive intelligence and develop buyer personas.

Requirements

What you’ll need

5–7+ years of B2B product marketing experience, ideally in crypto, payments, or fintech with proven impact on pipeline, win rate, and category awareness.
Strong launch track record involving multi-product launches.
Excellent writing skills creating pitch decks, one-pagers, and customer-facing documents.
Customer-obsessed with experience in conducting interviews and synthesizing insights.
Competitive intelligence instincts for building competitive programs.
Comfortable with technical and developer-facing buyers, able to hold conversations with CTOs.
Startup mindset: self-motivated, comfortable with ambiguity, fast learner.
Strong cross-functional collaborator with proven ability to partner across teams.

Benefits

Comp & perks

Extensive access to leading AI tools and subscriptions, with AI actively encouraged and integrated into daily workflows.
Two performance reviews annually addressed performance ratings, bonuses, and promotions.
Salary adjustments reflecting inflation and market conditions.
Stock options are part of every offer.
Unlimited, flexible PTO.
Parental Leave program.
Flexible work schedule.
Company laptop and allowance for any necessary home equipment.
Daily stipend for commuting to the office and/or meals.
Three company-paid off-sites per year.
Health, dental, vision, life, short-term disability (STD), and long-term disability (LTD) insurances.
401(k) Plan.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B product marketingcompetitive intelligenceproduct positioningmessaging developmentsales enablementpitch deck creationcustomer-facing documentationbuyer persona developmentmulti-product launchespipeline impact

Soft Skills

excellent writingcustomer obsessioncross-functional collaborationself-motivatedcomfortable with ambiguityfast learnerstrong communicationcompetitive instinctsability to synthesize insightsability to hold conversations with CTOs