Senior Manager, Product Marketing

Gainwell Technologies

Senior Product Marketing Manager developing and executing go-to-market strategies for Medicaid and Pharmacy solutions. Leading product positioning and content development to enhance market presence.

Posted 7/15/2026full-timeRemote • Florida • 🇺🇸 United StatesSenior💰 $120,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies for healthcare solutions, with a strong focus on Medicaid and pharmacy benefit management. Proficient in crafting compelling product messaging and positioning that resonates with public health stakeholders and decision-makers.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentProduct Positioning and MessagingMarket Research and AnalysisHealthcare Industry ExperienceMarketing Automation Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingPharmacy Benefit ManagementContent CreationData AnalysisMarket Strategy

Soft Skills

Communication SkillsCollaborationInfluencing SkillsAttention to Detail

Tools & Technologies

SalesforceMarketo

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA Preferred

Industry Keywords

MedicaidHealthcare SolutionsPharmacy SolutionsFWAPayment Integrity

About the role

Key responsibilities & impact

Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences.
Craft and refine product positioning and messaging that differentiates Gainwell’s solutions in the market tailored to public health and Medicaid stakeholders.
Create and manage a wide range of marketing content—including solution briefs, white papers, case studies, and presentations—that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance.
Equip sales and account teams with tools and training to effectively communicate the value of Gainwell’s solutions, product presentations, and competitive analysis.
Conduct market research with a focus on pharmacy benefit management (PBM) and carve-out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging.
Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs.
Lead launches for FWA, Payment Integrity, and other healthcare solutions, coordinating cross-functional teams to ensure successful rollout and adoption.
Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies.
Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
5+ years of experience in product marketing in the healthcare industry; experience in Medicaid and/or pharmacy benefit management strongly preferred.
Proven track record of developing and executing successful go-to-market strategies for complex healthcare or pharmacy solutions.
Strong experience in crafting product positioning, messaging, and content that speaks to decision-makers in state and government agencies.
Excellent communication and presentation skills, with the ability to influence and collaborate across teams.
Strong analytical skills, with the ability to leverage market data and insights—especially related to pharmacy benefit models—to inform product and marketing strategies.
Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus.
Ability to work in a fast-paced environment and manage multiple priorities with attention to detail.

Benefits

Comp & perks

Upward career advancement is possible and encouraged.
Company match 401K and other benefits available within months of starting.
Employees are eligible to take advantage of flexible vacation policy after ninety (90) calendar days of employment.