Senior Product Marketing Manager

ServiceTrade

Senior Product Marketing Manager responsible for positioning and marketing B2B SaaS products at ServiceTrade. Leading strategies and collaborating with cross-functional teams for customer engagement and market success.

Posted 6/17/2026full-timeRemote • Alabama, Arizona, California, Colorado, Connecticut, Florida, Illinois, Kentucky, Maryland, Minnesota, Missouri, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities.
Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.
Other duties as necessary.

Requirements

What you’ll need

7+ years of B2B SaaS product marketing experience (or equivalent strategic marketing role)
Proven success developing product messaging, positioning, and value propositions
Strong project management and organizational skills
Ability to translate complex technical concepts into clear, compelling narratives
Experience with competitive intelligence, market analysis, and building competitive tools (battlecards, competitor briefs)
Strong cross-functional collaboration skills; able to work closely with Product, Sales, Marketing, and Customer Success
Excellent written and verbal communication skills; confident presenter and storyteller
Analytical mindset with the ability to validate messaging, evaluate market signals, and make data-informed recommendations
Curiosity about AI and how it can improve both product marketing workflows and customer experience
Nice to have: Experience in commercial contracting, field service management, or software used by service technicians or operational teams.

Benefits

Comp & perks

Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions
Dental and Vision through Unum
Flexible Spending Account and Dependant Care Account
Company-paid Life insurance, STD and LTD
Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
401(k) with up to 3% employer match and NO vesting period
Flexible PTO policy
10 company holidays
Parental Leave
Paid Time Off for Volunteering
Employee Reimbursement Program to use for well-being, technology and/or professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS product marketingproduct messagingpositioningvalue propositionscompetitive intelligencemarket analysisproject managementdata-informed recommendationsAI-enabled workflowscontent creation

Soft Skills

organizational skillscross-functional collaborationwritten communicationverbal communicationpresentation skillsstorytellinganalytical mindsetcuriositycustomer insightsobjection handling