ServiceTrade

Product Marketing

• Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
• Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
• Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities.
• Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
• Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
• Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
• Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
• Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
• Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
• Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
• Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
• Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
• Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
• Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.
• Other duties as necessary.

Senior Product Marketing Manager

Events

• Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations
• Develop event-level strategies aligned to pipeline, brand, and customer engagement goals
• Define clear KPIs and success metrics for each event and proactively optimize toward them
• Evaluate performance and make data-driven recommendations to improve portfolio impact
• Identify opportunities to expand presence or adjust investment based on ROI and strategic alignment
• Own individual event budgets from forecasting through reconciliation
• Track and manage expenses with precision and transparency
• Negotiate vendor and partner contracts to maximize value and control costs
• Deliver accurate ROI reporting and pipeline attribution analysis in Salesforce
• Manage all logistics including venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping coordination (including multi-stop shipments), and on-site staffing
• Oversee registration processes, attendee communications, travel coordination, and speaker logistics
• Coordinate production and distribution of collateral, giveaways, and promotional materials
• Maintain detailed project timelines, execution checklists, and contingency plans
• Anticipate risks and proactively resolve issues before they impact event performance
• Serve as on-site lead for assigned events, ensuring seamless execution and professional brand representation
• Build and manage relationships with industry associations, event organizers, and strategic partners
• Own the planning and execution of partner-sponsored events, including co-branded activations, regional field events, and joint conference participation
• Collaborate with Sales and Partnerships teams to align partner event strategy with revenue goals and account priorities
• Partner closely with the Brand & Communications team to identify, pitch, and secure strategic speaking opportunities and thought leadership placements
• Evaluate association and partner event investments for strategic value, audience alignment, and long-term impact
• Develop repeatable processes for identifying, prioritizing, and nurturing high-impact association and partner relationships
• Ensure brand consistency and operational excellence across all association and partner-facing activations
• Partner closely with sales to develop pre-event, on-site, and post-event engagement strategies
• Coordinate lead capture processes and ensure accurate, timely entry into Salesforce
• Support development of promotional campaigns (email, digital, and social) to drive attendance and maximize engagement
• Collaborate on post-event follow-up programs to accelerate pipeline conversion
• Build and maintain detailed event plans, production schedules, and inventory tracking systems
• Maintain accurate inventory of trade show assets and marketing materials
• Document processes and continuously improve workflows to increase efficiency and scalability
• Manage multiple complex projects simultaneously without sacrificing execution quality
• Uphold an exceptionally high standard of organization, accuracy, and follow-through

Senior Events – Trade Association Marketing Manager

Product Manager

• Define and own the Inspections product roadmap: prioritize features, enhancements, technical debt, and customer requests against business impact and strategic goals
• Communicate the roadmap and product vision clearly and consistently to Sales, Account Management, Support, Implementation, Marketing, and executive stakeholders
• Present roadmap updates in quarterly planning forums and leadership reviews—you are the product voice
• Ensure the roadmap tells the full story: not just big-ticket initiatives, but also the incremental improvements and fixes that address customer pain day-to-day
• Define quantified success metrics for every major feature launch; establish instrumentation to track adoption, usage, and business outcomes
• Own the backlog health: ensure visibility into open work, priorities, and progress; proactively escalate risk and trade-offs
• Own resolution of critical customer escalations requiring triage, prioritization, and proactive closure
• Engage directly with customers to understand their workflows, pain points, and requirements; translate customer feedback into product decisions
• Drive cross-functional teams (Engineering, CX, Support, Implementation) to resolve escalations, not just track status
• Partner with Engineering to define requirements and prioritize technical work
• Collaborate with Customer Experience and Support to ensure they have release notes, enablement documentation, and the tools they need to support customers
• Work with Design to validate UX decisions, gather user feedback, and ensure product changes align with customer workflows
• Align with Marketing on launch planning, positioning, and go-to-market messaging
• Build credibility and trust across the organization as a reliable, strategic partner
• Understand integration architecture deeply enough to triage issues, diagnose failures, and guide engineering
• Serve as the primary product interface with Joyfill (vendor): translate customer needs into feature requests, escalate bugs, manage release coordination
• Own day-to-day operational health of the live product: understand current behavior, diagnose malfunctions, and ensure product reliability
• Author detailed product requirements, user stories, and acceptance criteria that reduce engineering rework

Product Manager – ServiceTrade Inspections

• Own the product strategy, roadmap, and execution for ServiceTrade's Forms platform
• Manage the integration with our forms vendor
• Own resolution of customer escalations
• Define and communicate the Forms roadmap to internal stakeholders
• Work directly with customers to understand their workflows and translate them into product requirements
• Build forms, QA templates, and diagnose technical issues alongside engineering
• Engage directly with customers to understand inspection workflows, compliance requirements, and pain points
• Own resolution of critical customer escalations: drive cross-functional teams to closure, not just track status
• Lead and coordinate external contractors supporting forms development, QA, and customer delivery

Product Manager – ServiceTrade Inspection Forms

Marketing Operations

• Define and execute the vision for how AI reshapes marketing execution at ServiceTrade
• Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems
• Establish standards for prompt engineering, evaluation, and continuous learning
• Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows
• Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity
• Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools
• Redesign campaign execution into repeatable, modular systems that can be automated and optimized
• Partner with GTM Engineering to evolve system architecture, integrations, and data flows
• Identify and eliminate manual, fragmented processes — replacing them with intelligent automation
• Build next-generation attribution models that connect activity to pipeline to revenue
• Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize
• Leverage AI to uncover insights and opportunities beyond standard reporting
• Translate complex data into clear, strategic recommendations for leadership
• Own lifecycle strategy and implementation in partnership with GTM Engineering
• Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline
• Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data
• Continuously optimize funnel conversion through structured experimentation and AI-driven insights
• Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement
• Standardize frameworks, templates, and processes across the team
• Ensure every campaign is measurable, optimized, and continuously improving
• Drive adoption of new systems, workflows, and ways of working across marketing
• Partner cross-functionally to align on processes, data, and performance expectations
• Mentor team members and elevate overall marketing operations maturity

Marketing Operations – AI Strategist

Revenue Operations

• Model revenue targets and segment capacity
• Use ICP, whitespace data, and market intelligence to define superior seller territories
• Define the compensation philosophy and design role-specific incentive plans
• Collaborate with teams to develop the GTM Tech Stack Roadmap
• Produce data insights that drive specific territory actions
• Define the standard reporting cadence focusing on critical metrics

Senior Product Marketing Manager

Senior Events – Trade Association Marketing Manager

Product Manager – ServiceTrade Inspections

Product Manager – ServiceTrade Inspection Forms

Marketing Operations – AI Strategist

Director, GTM Strategy – Revenue Operations