Senior Director, Product Marketing

ServiceTrade

Senior Director of Product Marketing driving growth strategies for ServiceTrade’s B2B SaaS platform. Leading product marketing for fire protection and mechanical product lines, with a focus on AI capabilities.

Posted 7/13/2026full-timeRemote • Alabama, Arizona, California, Colorado, Connecticut, Florida, Illinois, Kentucky, Louisiana, Maryland, Minnesota, Missouri, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in B2B SaaS product marketing with a focus on AI-powered product launches, competitive intelligence, and strategic messaging. Proven ability to lead high-performing teams and drive go-to-market strategies that enhance market positioning and business results.

Highest-signal resume keywords

B2B SaaS Product MarketingAI-Powered Product LaunchesCompetitive IntelligenceStrategic MessagingTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Marketing StrategyGo-To-Market PlanningMarket AnalysisContent CreationMessaging DevelopmentLaunch BriefsSales EnablementAnalytical SkillsStrategic ThinkingStorytelling

Soft Skills

Executive PresenceCommunication SkillsCollaborationLeadershipAdaptability

Industry Keywords

Field ServiceCommercial ContractingVertical SaaSHigh-Growth EnvironmentPE-Backed

About the role

Key responsibilities & impact

Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Requirements

What you’ll need

10+ years of B2B SaaS product marketing experience, including at least 3+ years leading and building product marketing teams.
A demonstrated track record of leading successful new product launches, ideally including AI-powered products or capabilities.
Exceptional writing and storytelling ability — you should be able to point to messaging, launch narratives, or content you personally wrote that drove real business results.
High intellectual horsepower: strategic, analytical, and able to synthesize complex technical, market, and customer information into clear direction.
Strong executive presence and communication skills, with experience presenting to senior leadership and/or a board.
Deep experience with competitive intelligence, market analysis, and cross-functional go-to-market execution.
Comfortable operating in a fast-moving, PE-backed, high-growth SaaS environment.
Comfortable navigating ambiguity while still driving toward decisions and results.
A collaborative leader who inspires followership across Product, Sales, Marketing, and Customer Success.
Nice to have: experience in field service, commercial contracting, or vertical SaaS serving industries with a technician or field workforce.

Benefits

Comp & perks

Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions
Dental and Vision through Unum
Flexible Spending Account and Dependant Care Account
Company-paid Life insurance, STD and LTD
Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
401(k) with up to 3% employer match and NO vesting period
Flexible PTO policy
10 company holidays
Parental Leave
Paid Time Off for Volunteering
Employee Reimbursement Program to use for well-being, technology and/or professional development