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Product Marketing Management – Arthroplasty
Artex Risk SolutionsProduct Marketing Manager leading downstream marketing for Arthroplasty products at a global medical device company. Collaborating with teams to develop marketing plans and launch new products.
About the role
Key responsibilities & impact- Work closely with Sr Managers of Strategic Marketing and Product Directors to develop and manage promotional planning and execution for products and brands at Arthrex
- Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families
- Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category
- Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products
- Annually present marketing plans to the leadership team and the PM team
- Lead a monthly review of progress and updates for the Product Director and PM team. Meet regularly with MarComm leadership to discuss priorities and timelines for arthroplasty product promotional assets and campaigns
- Work with Sales Leadership to develop tools and resources to support their efforts on the product lines
- Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives
- Work with HCP consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques
- Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products
- Ability to work with cadavers in a lab setting
- Work closely with the arthroplasty project coordinator to effectively move assets through the review and approval process in the MRM system
- Travel for training, meetings, and trade shows may be required up to 25%
Requirements
What you’ll need- Bachelor’s degree required; preferably in business, engineering or clinical
- Master’s degree preferred
- Product Marketing Manager level requires 5 or more years’ experience in medical device development and/or product management and/or engineering and/or sales and/or marketing and/or clinical experience
- OR two years as an Arthrex Associate Product Marketing Manager
- OR two years as a sales representative at an Arthrex Agency required
- Associate Product Marketing Manager requires 1 year of medical device sales and/or marketing and/or product management and/or engineering and/or clinical experience
- OR a Master’s degree is required
- Orthopedic experience preferred
- Understanding of all functions involved in development, production, and marketing of product is preferred
Benefits
Comp & perks- Medical, Dental and Vision Insurance
- Company-Provided Life Insurance
- Voluntary Life Insurance
- Flexible Spending Account (FSA)
- Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
- Matching 401(k) Retirement Plan
- Annual Bonus
- Wellness Incentive Program
- Free Onsite Medical Clinics
- Free Onsite Lunch
- Tuition Reimbursement Program
- Trip of a Lifetime
- Paid Parental Leave
- Paid Time Off
- Volunteer PTO
- Employee Assistance Provider (EAP)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing planspromotional planningmarket analysiscompetitive analysisdigital strategysales tool developmenttrade show strategyrevenue analysiscreative directionresearch and feedback
Soft Skills
collaborationcommunicationleadershippresentation skillsstrategic thinkingorganizational skillscreative problem solvingfeedback incorporationresource allocationprioritization
Certifications
Bachelor's degreeMaster's degree