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Product Marketing Management – Arthroplasty
Artex Risk SolutionsProduct Marketing Manager leading downstream marketing for Arthroplasty products at a global medical device company. Collaborating with teams to develop marketing plans and launch new products.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
marketing planspromotional planningmarket analysiscompetitive analysisdigital strategysales tool developmenttrade show strategyrevenue analysiscreative directionresearch and feedback
Soft Skills
collaborationcommunicationleadershippresentation skillsstrategic thinkingorganizational skillscreative problem solvingfeedback incorporationresource allocationprioritization
Tools & Technologies
MRM systemmarketing materialssales toolsadswhite papersphotographyvideostrade show assetsdigital platformseducational presentations
Certifications & Qualifications
Bachelor's degreeMaster's degree
Industry Keywords
medical deviceproduct managementorthopedicarthroplastyclinical experienceproduct marketingsales experiencepromotional assetsHCP consultantscadaver lab setting
About the role
Key responsibilities & impact- Work closely with Sr Managers of Strategic Marketing and Product Directors to develop and manage promotional planning and execution for products and brands at Arthrex
- Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families
- Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category
- Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products
- Annually present marketing plans to the leadership team and the PM team
- Lead a monthly review of progress and updates for the Product Director and PM team. Meet regularly with MarComm leadership to discuss priorities and timelines for arthroplasty product promotional assets and campaigns
- Work with Sales Leadership to develop tools and resources to support their efforts on the product lines
- Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives
- Work with HCP consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques
- Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products
- Ability to work with cadavers in a lab setting
- Work closely with the arthroplasty project coordinator to effectively move assets through the review and approval process in the MRM system
- Travel for training, meetings, and trade shows may be required up to 25%
Requirements
What you’ll need- Bachelor’s degree required; preferably in business, engineering or clinical
- Master’s degree preferred
- Product Marketing Manager level requires 5 or more years’ experience in medical device development and/or product management and/or engineering and/or sales and/or marketing and/or clinical experience
- OR two years as an Arthrex Associate Product Marketing Manager
- OR two years as a sales representative at an Arthrex Agency required
- Associate Product Marketing Manager requires 1 year of medical device sales and/or marketing and/or product management and/or engineering and/or clinical experience
- OR a Master’s degree is required
- Orthopedic experience preferred
- Understanding of all functions involved in development, production, and marketing of product is preferred
Benefits
Comp & perks- Medical, Dental and Vision Insurance
- Company-Provided Life Insurance
- Voluntary Life Insurance
- Flexible Spending Account (FSA)
- Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
- Matching 401(k) Retirement Plan
- Annual Bonus
- Wellness Incentive Program
- Free Onsite Medical Clinics
- Free Onsite Lunch
- Tuition Reimbursement Program
- Trip of a Lifetime
- Paid Parental Leave
- Paid Time Off
- Volunteer PTO
- Employee Assistance Provider (EAP)