Product Marketing Manager – Agent & Application Experiences

Alteryx

Senior Product Marketing Manager responsible for AI product marketing at Alteryx. Developing strategies for Agent Studio, MCP Server, App Builder, and Auto Insights to drive enterprise adoption.

Posted 6/17/2026full-timeRemote • California, Colorado, Florida, Illinois, New Jersey • 🇺🇸 United StatesSeniorLead💰 $140,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Own the end-to-end product marketing strategy for Agent Studio and Alteryx’s MCP Server.
Develop persona-specific narratives for data engineers, IT architects, and AI/ML teams.
Partner with Product Management to shape the agentic AI roadmap narrative.
Build launch plans, sales enablement materials, and technical content.
Monitor the competitive landscape across agentic frameworks, process automation platforms, and enterprise AI tooling.
Own the go-to-market strategy for App Builder.
Develop messaging that speaks to both builders and application consumers.
Create launch and enablement materials for App Builder updates.
Define and maintain the positioning and messaging framework for Auto Insights.
Develop use-case-driven content illustrating Auto Insights’ business impact.
Build early positioning and messaging for AI Skills as the portfolio evolves.
Develop and maintain a cohesive Agent & Application Experiences portfolio narrative.
Lead thought leadership programs that position Alteryx as a leader in enterprise AI orchestration.

Requirements

What you’ll need

7+ years of product marketing experience in a B2B SaaS environment, with significant experience marketing AI, automation, analytics, or data platform products.
Demonstrated ability to build and execute go-to-market strategies for complex, technical products across multiple personas and market segments.
Deep understanding of the enterprise AI, agentic automation, or analytics market landscape—including key competitors, analyst perspectives, and buyer dynamics.
Exceptional messaging and storytelling skills; ability to translate sophisticated agentic AI and workflow automation capabilities into clear, compelling narratives for both business and technical audiences.
Track record of collaborating effectively with Product Management, Sales, Customer Success, and Demand Generation teams in a fast-paced environment.
Experience with launch planning, sales enablement, and analyst relations for enterprise software products.
Comfortable working with product usage data, pipeline metrics, and campaign analytics to measure impact and guide strategy.
Genuine curiosity about AI agents, orchestration frameworks, and enterprise automation—you stay current on emerging trends and bring strong points of view into your work.
Experience with or passion for data analytics platforms; hands-on familiarity with Alteryx products is a strong advantage.

Benefits

Comp & perks

Medical, dental, and vision coverage
401(k) with company match
Paid parental leave, caregiver leave, and flexible time off
Mental health support and wellness reimbursement
Career development and education assistance
A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
An annual $200 home office reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategylaunch planningsales enablementmessagingstorytellingdata analyticspipeline metricscampaign analyticsAI/ML

Soft Skills

collaborationcommunicationcuriosityleadershipstrategic thinkingadaptabilityproblem-solvingnarrative developmentanalytical thinkingstakeholder engagement