Product Marketing Manager

Electric

Product Marketing Manager at Electric managing product marketing initiatives to drive partner adoption. Collaborating cross-functionally to deliver compelling narratives and marketing materials.

Posted 6/2/2026full-timeRemote • Arizona, California, Colorado, Connecticut, Florida, Maine, Maryland, Massachusetts, Minnesota, Missouri, New Jersey, New York, North Carolina, Oregon, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $125,000 - $140,000 per yearWebsite

ATS Keywords

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Hard Skills

product marketingpartner marketingchannel programssales enablement materialsagile project managementdata analysiscampaign performance measurementcontent creationmessaging frameworksaudience targeting

Soft Skills

analytical skillsproblem-solving skillscommunication skillswritten skillspresentation skillsinfluencing skillscollaborationleadershiporganizational skillsprioritization

Tools & Technologies

marketing automation platformsCRM systemsHubSpotSalesforcepartner portal technologies

Industry Keywords

SaaStech companycross-functional marketingdata-driven marketingmarketing strategiesproduct adoptionmarketing campaign lifecyclecompetitive analysiscustomer feedbackstakeholder engagement

About the role

Key responsibilities & impact

Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
Manage product update communications to clients and prospects.
Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Requirements

What you’ll need

5+ years of experience in a product marketing role in a SaaS or tech company
Experience with partner marketing, channel programs, and creating marketing materials for technical products and services.
Strong analytical and problem-solving skills, with demonstrated ability to leverage marketing data and understand partner ecosystems.
Excellent communication, written, and presentation skills, with the ability to create compelling content and influence outcomes across multiple stakeholder groups.
Experience creating product led, sales enablement materials
Proven experience leading cross-functional marketing initiatives across multiple departments.
Strong project management skills, with experience in agile marketing methodologies and ability to remove blockers quickly.
Technical proficiency and familiarity with marketing automation platforms, CRM systems (e.g., HubSpot, Salesforce, etc) and partner portal technologies is a plus.

Benefits

Comp & perks

Flexible and generous PTO
Mental Wellness Days
Volunteer Days
Medical, Vision, Dental, and Orthodontia Coverage
401k
Monthly WFH Stipend
ESOP (Employee Stock Option Program)
Kindbody Membership for Family Planning
Pre-taxed Commuter Benefits
Generous Parental Leave
Paid medical, family, and military leave
Short and Long Term Disability
Employee Assistance Programs
Life Insurance funded by Electric
Training and career growth
Awesome team building events!