Product Marketing Manager

Asure Software

Product Marketing Manager managing positioning and messaging for Asure’s HCM product suite. Collaborating with sales teams and internal stakeholders for successful product marketing and internal readiness.

Posted 6/2/2026full-timeTampa • Florida • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

Own the positioning and messaging for Asure’s core product suite — developing clear, differentiated narratives that resonate with buyers, users, and internal stakeholders.
Translate product capabilities into outcome-driven language that works across every channel: web copy, sales decks, email campaigns, one-pagers, and more.
Codify buyer personas, use cases, jobs-to-be-done, and competitive positioning as structured markdown documents and JSON files — building a living product knowledge infrastructure that AI tools can draw from to generate content, collateral, and enablement materials at scale.
Partner with the Director of Product Marketing to ensure consistency and alignment across the full product narrative, and keep the knowledge infrastructure current as products and markets evolve.
Work directly with sales teams to build the tools and resources they need to have great conversations and win more deals — battlecards, competitive intelligence, objection handling guides, demo scripts, pitch decks, and product one-pagers.
Build prompt-driven workflows that generate, update, and personalize enablement materials from the structured product knowledge base — so when a product changes, the downstream materials can refresh from a single source of truth rather than requiring manual rework across every asset.
Join calls, listen to objections, track win/loss patterns, and feed what you learn back into messaging and the knowledge infrastructure.
Own internal readiness for the products in your portfolio — ensuring that Asure’s own employees understand and can confidently use the products they work with every day.
Leverage the structured product knowledge infrastructure to generate internal-facing training materials, FAQs, change management communications, and onboarding content — using AI to produce at a pace and scale that manual content creation can’t match.
Partner cross-functionally with Operations, Customer Support, and L&D to coordinate rollouts and ensure product changes land smoothly across the business.
Own the go-to-market execution for product launches, updates, and feature releases within your portfolio — coordinating across marketing, sales, product, and operations to ensure launches land with impact.
Monitor the competitive landscape across your product areas and maintain current competitive positioning and battlecard content as part of the living product knowledge infrastructure.

Requirements

What you’ll need

Bachelor's degree preferred; equivalent experience considered.
3+ years of experience in product marketing, preferably in a B2B SaaS or technology environment.
Strong writing and communication skills — you can take a complex product and make it sound essential, not complicated.
Experience producing sales enablement materials that sales teams actually use: battlecards, one-pagers, pitch decks, and competitive guides.
Comfortable working directly with sales teams — you don’t need a layer of management between you and the people you’re enabling.
Fluency with AI tools for content production, research, and workflow automation — and a genuine enthusiasm for building AI-native product marketing systems, not just using AI as a drafting shortcut.
Familiarity with structured content formats (markdown, JSON) and an understanding of how structured knowledge enables AI-assisted production at scale.
Experience with or strong aptitude for internal enablement and org readiness — understanding that great product marketing serves internal audiences as much as external ones.
Ability to manage multiple products and workstreams simultaneously without losing quality or attention to detail.
Collaborative and cross-functional by nature — you build trust quickly and know how to get things done through influence.
HCM, HR tech, or payroll industry experience is a strong plus.
Familiarity with HubSpot, Salesforce, or similar platforms preferred.

Benefits

Comp & perks

Medical, Dental, Vision, HSA, FSA- All effective on day 1!
Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
401K Program with 3% safe harbor contribution
Employee Stock Purchase Program
Fitness Reimbursement Program
Self-Managed PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingsales enablement materialsstructured content formatsmarkdownJSONAI toolsworkflow automationcompetitive positioninginternal enablementorg readiness

Soft Skills

strong writing skillscommunication skillscollaborativecross-functionalattention to detailinfluencetrust buildingability to manage multiple productsenthusiasm for AI-native systemscomfortable working with sales teams

Certifications

Bachelor's degree