Marketing

• Translates market specific sales strategies, plans and targets into effectful marketing plans and initiatives for South Pacific
• Proactively and timely communicates and documents the market(s) marketing plan and activities as part of the Milestone Marketing planning and communication regime.
• Sets the market specific marketing targets for globally agreed KPIs.
• Delivers effective channel marketing initiatives within South Pacific as per agreed business objectives. Collaborate with the Channel Marketing team and Partner Marketing team and supports execution where possible.
• Anchors, delivers and follows through on internal sales enablement initiatives within South Pacific.
• Leads the roll-out of global campaigns timely and efficiently as per agreed objectives in South Pacific.
• Supports development and oversees execution of localized digital demand generation initiatives, working with Global Demand Generation team to run and optimize performance in APAC.
• Plans and oversees execution of events and tradeshows (online and offline) in coordination with regional event execution team members in APAC.
• Identifies and oversees development of relevant local references and case studies across APAC.
• Plans and executions co-marketing with selected technology partners, as per the global Technology Partner Strategy.
• Develops and guides the earned and own media coverage in South Pacific in collaboration with global marketing.
• Understands the perception and level of brand awareness in South Pacific and is committed to strengthening the position through all marketing efforts.
• Works intimately with the regional sales managers and other key stakeholders to set plans, define must win battles, evaluates performance and business requirements.
• Proactively shares and leverages best practices across the regional marketing group.
• Establishes and nurtures trusted relationships with channel partners to continuously drive growth and sales in South Pacific.
• Develop, manage, and optimize their sub-regions marketing budget, ensuring optimal allocation of resources, cost-effective execution of initiatives, as well as accurate and timely forecasts and reporting.
• In line with global standards, monitors and analyzes key performance metrics for South Pacific to measure the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for continuous improvement.

Marketing Manager

• Design and continuously improve lifecycle strategies across the prospect journey
• Build scalable nurture programs that educate, qualify and generate demand from large low-intent audiences
• Create repeatable lifecycle plays that product marketing squads can deploy consistently across products and regions
• Define entry, exit and success criteria for lifecycle programs
• Optimise journeys using behavioural signals, engagement data and conversion insights
• Own the middle of the funnel, turning known contacts into qualified buying intent.
• Partner with BDR leadership on lead routing, recycling and hand-raiser strategies.
• Design programs that increase marketing-generated pipeline while reducing unresponsive lead volumes.
• Develop always-on reactivation and recycling motions that continuously create new opportunities.
• Own email as a marketing channel across the business
• Establish templates, governance, QA standards and best practices that improve quality and scalability
• Develop modular email frameworks that allow teams to build campaigns efficiently while maintaining consistency
• Drive improvements in deliverability, engagement, accessibility and mobile performance
• Partner with content teams to improve how email is planned, written and produced
• Build lifecycle programs that support cross-sell and expansion
• Partner with Customer Success and Product Marketing to create campaigns that generate expansion pipeline
• Identify opportunities to increase customer engagement throughout the lifecycle
• Act as the connective tissue between Product Marketing, Marketing Operations, Revenue Operations and Sales.
• Translate business priorities into scalable lifecycle programs.
• Influence stakeholders without relying on direct authority.
• Build processes and documentation that improve consistency across teams.
• Define lifecycle KPIs and reporting frameworks
• Analyse funnel performance to identify bottlenecks and opportunities
• Run structured experiments to improve engagement and pipeline conversion
• Use insights to continually evolve lifecycle programs and operating models

Lifecycle Marketing Manager

• Support BOQ Group’s growth and retention objectives across digital channels
• Drive organic search strategy and execution across BOQ Group brands
• Identify opportunities to enhance website performance, optimise content, improve technical foundations and deliver measurable business outcomes
• Leverage SEO and analytics tools to uncover insights, conduct keyword and competitor research, and develop optimisation strategies
• Partner with content, creative and web teams to ensure SEO and AEO best practices are embedded throughout the customer journey
• Contribute to broader performance marketing initiatives, support reporting and test-and-learn activities

Marketing Manager – AEO

• Own the Regional Marketing Strategy
• Develop and execute the integrated field marketing strategy
• Translate global campaigns into locally relevant programs that resonate with finance and accounting leaders
• Identify the right mix of events, campaigns, account-based initiatives, and digital engagement to drive pipeline growth
• Continuously refine strategy based on performance insights, market dynamics, and sales feedback
• Manage the commercial and operational performance of marketing
• Manage and allocate the regional field marketing budget
• Prioritize investments based on expected pipeline and revenue impact
• Track program performance and marketing contribution to pipeline
• Provide clear reporting and insights to marketing and sales leadership
• Work closely with regional Sales leadership to align marketing strategy with commercial priorities
• Develop programs that support account engagement and accelerate deal cycles
• Ensure marketing-generated engagement translates into pipeline opportunities
• Define and execute the regional event strategy
• Deliver high-impact experiences including industry conferences, hosted events, and executive roundtables
• Manage vendors, agencies, and event execution across multiple markets
• Ensure events are aligned to pipeline objectives and measurable outcomes
• Partner with global teams to optimize the regional website experience and buyer journey
• Ensure campaigns are supported by relevant localized content and assets
• Drive the development of regional customer stories and proof points
• Work with Sales and Customer Success to surface compelling customer success stories from the region
• Partner with digital agencies to set the strategy

Senior Manager, Marketing

• Work strategically with the leader & sales to create a strategic marketing plan for the year that aligns corporate strategies and regional needs
• Proactively developing ideas and plans, securing stakeholder approval prior to execution
• Creating, maintaining, and executing a rolling 6+ months marketing plan
• Crafting campaigns based on the Ideal Customer Profile (ICP) & Personas with a customer-centric approach
• Customise and roll out global campaigns to suit regional market dynamics and customer needs
• Designing programs focused on "Metrics that Matter" and tracking performance accordingly
• Cultivating and maintaining strong long-term relationships with key partners
• Collaborating with partners to design joint marketing initiatives
• Continuously monitoring pipeline and bookings
• Establishing and maintaining constructive relationships with stakeholders

Senior Field Marketing Manager

• The Marketing Manager plays a central role in driving Kanopi's growth by building and running a full-stack marketing function across brand, content, demand generation, and revenue operations.
• This is a hands-on, strategic role: you will own the marketing engine end-to-end, from campaign ideation and content production through to CRM administration, AI-powered automation, and event execution.
• You will develop and execute marketing strategies targeting two distinct ICPs: Insurers (carriers, MGAs, brokers) and Distribution Partners (digital platforms, fintechs, marketplaces).
• You will be accountable for MQL generation, pipeline contribution, and brand visibility across both audiences, and will report directly to the CEO.
• We're looking for a commercially minded marketer who combines strategic thinking with genuine execution capability.
• Responsibilities include content strategy, multi-channel execution, marketing operations, CRM, pipeline management, analytics/reporting, product marketing, sales enablement and event strategy/execution.

• Act as a commercial point of contact with the BD team - taking their partner campaigns to market quickly, on-brand, and with commercial impact top of mind
• Lead planning, execution, and optimisation of retention initiatives across owned channels (app, web, email, push)
• Design and run experiments to improve engagement, frequency, retention and reactivation; iterating quickly on results
• Independently analyse performance data to identify opportunities, diagnose issues, and make decisions with imperfect information
• Partner with commercial, data, design, and operations teams to deliver campaigns and initiatives end-to-end
• Manage stakeholders confidently - including pushing back on scope, timelines, or briefs when necessary
• Communicate insights, learnings, and recommendations clearly to internal teams and leadership
• Identify and drive improvements in processes, ways of working, and campaign effectiveness

Assistant Marketing Manager – ANZ Market

• Support the APAC marketing team by assisting with event coordination, content development, email marketing, and data management among other activities.
• Your role will involve working with martech tools, maintaining internal and external documents as well as collaborate with providers on many marketing fronts across the region.

Marketing Intern

• Support our marketing, events, communications and specification engagement activity.
• Coordinating industry events, sponsorships, tradeshows and CPD activity.
• Supporting specification outreach through lead assessment, appointment coordination, follow-up activity and CRM updates.
• Creating EDMs, basic presentations, social media posts and Canva design assets.
• Liaising with third-party partners and industry associations.
• Coordinating event logistics including bookings, booth setup, staff briefings, collateral and post-event follow-up.
• Tracking marketing and event expenses against budget.
• Publishing content across email, social media, website and third-party platforms.
• Supporting marketing reporting, CRM updates and campaign performance tracking.

Marketing Officer

• Define annual joint marketing strategies, objectives, and measures of success with a portfolio of our top SaaS platform partners
• Build joint messaging and produce bespoke co-marketing activations with your portfolio of partners
• Execute co-marketing plans and activities (e.g. joint email campaigns, co-branded webinars etc.) with your partners to drive scaled acquisition of new users and product upsell through partners, and create sales pipeline with and through partners
• Integrate your partners into campaigns by collaborating with cross-functional marketing teams such as Campaign Marketing, Regional Marketing, and Demand Generation
• Administer and optimize market development funds with each partner to drive ROI
• Track and measure performance of co-marketing activities and share learnings with the rest of the team to identify the most impactful levers to drive customer acquisition and activation through platform partners
• Work closely with the Platform Sales and Global Partnership teams to jointly increase adoption via your portfolio of partners and their satisfaction with the company platform

Platform Partner Marketing Manager – Fintech

• Lead end-to-end customer migration engagements — owning technical delivery, project health, and successful go-live outcomes
• Partner with Account Teams and Sales leadership to align migration goals with customers' broader business strategy, renewal, and expansion objectives
• Build strong relationships with both business and technical stakeholders, translating complex migration challenges into clear, actionable decisions
• Develop and execute focused delivery plans that prioritize high-impact milestones and hold pod-level timelines to account
• Facilitate enablement and alignment sessions to ensure customer teams are prepared and confident for platform transitions
• Drive adoption of AI agents and automation toolkits to accelerate discovery, data mapping, and code conversion — reducing manual effort and compressing delivery timelines
• Collaborate closely with GDC partners, delegating repeatable technical tasks while maintaining full accountability for output quality
• Work in close alignment with Outbound Product Managers to stay current on product roadmaps and translate field insights into product improvements
• Identify underutilized platform capabilities and incorporate them into migration roadmaps to increase customer throughput and adoption
• Serve as a subject matter expert in at least one key domain: Marketing Cloud (Engagement/Intelligence), Revenue Cloud (CPQ/Billing), or Tableau
• Apply AI literacy and prompt engineering skills to guide AI agents in data retrieval, migration health reporting, and task automation
• Act as the technical point of contact during major migration incidents — coordinating with Engineering and Product to protect the customer's operations during cutover phases
• Monitor technical trends proactively and provide tailored release recommendations to optimize migrated environments for performance and stability

Senior Lead – Migration Delivery, Marketing Cloud/Revenue Cloud/Tableau

• The Marketing Lead (APAC) is a key position within the APAC Future Business team, with responsibility for executing marketing activities against an agreed strategy in the region, aligned with profitable business growth, as delivered by the Future Business team.
• This isn’t a hold-the-fort marketing role. We’re looking for a Marketing Lead who can step-in, pick-up momentum, and keep driving forward, shaping campaigns, sharpening our market profile, and partnering with our business development teams to convert opportunity into growth.
• This role can be based out of Brisbane, Sydney, Melbourne, Canberra, Adelaide or Perth and is a fixed term contract for 8 months.
• Reporting to the Future Business Director – APAC and working in collaboration with the Global Head of Marketing and other regional marketing teams, the individual will be responsible for developing and executing a regional marketing strategy, including all associated external marketing and communication activities within the APAC region.

Marketing Lead – APAC

• Create and deliver a wide range of marketing and sales enablement materials for a national network of agents, including local campaigns, digital content, brochures, signage, sponsorships, and press activity.
• Lead the execution of integrated national marketing campaigns from planning through to launch and post-campaign delivery.
• Manage and maintain internal communications channels, digital asset portals, and national social media accounts.
• Partner with national and state management teams to understand business needs and develop marketing initiatives that support customer engagement and sales growth.
• Provide guidance to agents on local marketing activations to ensure brand consistency and campaign effectiveness.
• Manage relationships with external agencies and suppliers, including briefing, reviewing creative, and ensuring alignment with brand and commercial objectives.
• Monitor project timelines, workflows, and deliverables while maintaining a high standard of quality, accuracy, and attention to detail.

Marketing Specialist

• Delivering on our current FY27 marketing strategy and jumping straight into the development and delivery of our FY28 strategy.
• Managing and mentoring four direct reports (Strategic Marketing Lead, Brand & Communications Manager, Digital Marketing Campaign Specialist, and Media & Content Manager), helping prioritise their work and fostering a high-performing team culture.
• Supporting and developing tactical execution strategies for a broad range of initiatives, audiences, and programs.
• Functioning as a high-volume internal service department, taking marketing and communications requests from inception to delivery.
• Gathering and synthesising data to measure campaign effectiveness, report on outcomes, and provide smart recommendations to adapt our approach.
• Overseeing all marketing, communications, and product projects to ensure they are delivered efficiently, on time, and within budget.
• Collaborating closely with a diverse mix of internal and external partners to achieve our marketing targets.
• Being ready and willing to take a detailed, hands-on approach whenever it's needed to support the team.

Senior Marketing Manager – Maternity Leave Contract

• Develop and implement international marketing strategies focused in the APAC region in close collaboration with marketing channel leads and regional stakeholders to support business expansion goals
• Manage global marketing agencies and package forwarder relationships to accelerate international growth and business goals along with execution of sponsored events and influencer relationships
• Collaborate with various stakeholders and teams to align strategies, tactics, and go-to-market plans across all channels, ensuring consistent global messaging and localized execution
• Establish relationships with and serve as the primary marketing point of contact to international expansion business, technology and product leads as well as global market leads, ensuring alignment and successful integration of marketing efforts
• Coordinate with cross-functional teams, including Design and Copywriting, to ensure cohesive messaging and branding across all global markets and initiatives
• Own performance reporting and insight generation for international campaigns, leveraging analytics to refine strategies, share learnings, and inform future initiatives
• Stay up-to-date with industry trends, competitive landscape, and global market developments identifying new opportunities for market entry and growth
• Present regular performance updates and strategic recommendations to senior leadership, clearly communicating progress, challenges, and opportunities

International Marketing Manager – APAC

• Lead the Australian marketing function, setting the strategy and direction to drive sustainable commercial growth.
• Own key marketing and business performance metrics, including acquisition, retention, customer value and profitability.
• Develop and execute marketing plans that align with Dabble's commercial objectives and growth ambitions.
• Lead, coach and empower a high-performing team across social, community, content and campaigns.
• Partner with Dabble's internal agency teams to deliver bold, creative work that cuts through and drives results.
• Identify new opportunities to grow the brand, acquire customers and strengthen community engagement.
• Collaborate closely with Product, Trading, Customer Engagement, Data, Compliance and global marketing teams to achieve shared business goals.
• Manage marketing investment and resources to maximise commercial return.
• Champion a culture of innovation, accountability and continuous improvement.
• Ensure all marketing activity is compliant with Australian wagering regulations and advertising standards.

General Manager – Marketing

• Own pipeline generation and revenue delivery across multiple products
• Build and run integrated, multi-touch campaigns (digital, email, social, events, ABM)
• Partner closely with Sales on pipeline reviews, deal strategy, and conversion
• Create campaigns and content that move buyers through the funnel
• Develop sales enablement assets to speed up deals
• Track performance and continuously optimise for ROI and pipeline quality

• Provide administrative support across marketing campaigns, events, and initiatives
• Coordinate and schedule content across digital channels (website, social media, email campaigns)
• Assist in the preparation of marketing collateral, presentations, and case studies
• Maintain and update CRM and marketing databases (contacts, leads, campaign tracking)
• Support event coordination including webinars, trade shows, and client events
• Monitor and report on campaign performance metrics and engagement
• Liaise with internal stakeholders, consultants, and external vendors
• Ensure brand consistency across all marketing materials and communications
• Assist with general marketing operations and ad hoc tasks

Marketing Coordinator

• Lead the delivery and execution of the agreed marketing plan, aligned to the broader Altis strategy
• Translate strategic direction into clear priorities, plans, and execution across campaigns, channels, and regions
• Conduct market and competitor analysis to inform positioning, messaging, and campaign focus
• Own the end-to-end delivery of integrated marketing campaigns across digital, content, social, email, events, and partnerships
• Oversee SEO strategy, including keyword research, performance tracking, and on-page and off-page optimisation
• Ensure campaigns are delivered on time, on brand, and against agreed performance objectives
• Use data and insights to optimise campaign effectiveness, improve ROI, and support stronger decision-making
• Lead complex marketing projects from planning through to delivery, managing scope, timelines, deliverables, and resourcing
• Identify risks early and proactively manage issues to keep projects on track
• Provide clear, regular updates to the Chief Commercial Officer and other key stakeholders
• Provide day-to-day leadership and guidance to marketing team members, fostering a collaborative and high-performing environment
• Partner with senior stakeholders across Sales, Consulting, People & Culture, and the Executive team to align marketing activity with business priorities
• Act as a trusted marketing advisor to the business during the maternity leave period
• Manage external agencies and suppliers, ensuring clear briefs, strong delivery, and value for investment
• Oversee the development of key marketing assets, including website content, campaign materials, thought leadership, and presentations
• Ensure brand consistency across all channels and touchpoints
• Manage budgets in partnership with the Chief Commercial Officer
• Define and track KPIs, and provide clear reporting, insights, and recommendations across campaigns and channels
• Support priority business initiatives and ad hoc marketing requirements as needed

Senior Marketing Manager – Maternity Leave Cover

• Own how lottery products show up in-store across The Lott network
• Develop and deliver trade marketing strategies that drive in-store experience and conversion
• Optimise the retail path to purchase to be simple, engaging and effective
• Ensure the right products are featured at the right time to maximise sales (including jackpots and always-on activity)
• Drive cross-play between lottery games and Instant Scratch-Its
• Lead creation and rollout of physical and digital point-of-sale (POS) materials
• Partner with Retail teams to ensure seamless execution across the network
• Use customer insights to improve merchandising, layout and in-store communications
• Collaborate with Brand and Creative teams to align in-store execution with campaigns
• Identify opportunities to digitise and enhance the in-store experience
• Deliver scalable solutions across a large, varied retail network
• Monitor performance and optimise initiatives to improve sales, conversion and registrations

Marketing jobs in Australia

See all jobs on JobTailor

Marketing Manager

Lifecycle Marketing Manager

Marketing Manager – AEO

Senior Manager, Marketing

Senior Field Marketing Manager

Marketing Manager

Assistant Marketing Manager – ANZ Market

Marketing Intern

Marketing Officer

Platform Partner Marketing Manager – Fintech

Senior Lead – Migration Delivery, Marketing Cloud/Revenue Cloud/Tableau

Marketing Lead – APAC

Marketing Specialist

Senior Marketing Manager – Maternity Leave Contract

International Marketing Manager – APAC

General Manager – Marketing

Marketing Manager

Marketing Coordinator

Senior Marketing Manager – Maternity Leave Cover

Trade Marketing Manager – Lotteries