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Platform Partner Marketing Manager – Fintech
AlgomarketingPlatform Partner Marketing Manager for fintech focusing on co-marketing strategies and partner engagement. Collaborating with SaaS platform partners to drive customer acquisition and business growth.
About the role
Key responsibilities & impact- Define annual joint marketing strategies, objectives, and measures of success with a portfolio of our top SaaS platform partners
- Build joint messaging and produce bespoke co-marketing activations with your portfolio of partners
- Execute co-marketing plans and activities (e.g. joint email campaigns, co-branded webinars etc.) with your partners to drive scaled acquisition of new users and product upsell through partners, and create sales pipeline with and through partners
- Integrate your partners into campaigns by collaborating with cross-functional marketing teams such as Campaign Marketing, Regional Marketing, and Demand Generation
- Administer and optimize market development funds with each partner to drive ROI
- Track and measure performance of co-marketing activities and share learnings with the rest of the team to identify the most impactful levers to drive customer acquisition and activation through platform partners
- Work closely with the Platform Sales and Global Partnership teams to jointly increase adoption via your portfolio of partners and their satisfaction with the company platform
Requirements
What you’ll need- 6-10 years of relevant B2B marketing experience
- Experience working closely with go-to-market partners to build joint marketing plans and execute marketing programs and campaigns that drive new customer acquisition and pipeline generation outcomes
- Experience shaping joint messaging and creating content with partners
- Demonstrated experience in measuring and improving the ROI of marketing investments through an indirect business model leveraging partners
- Deep understanding of the user journey through a partner distribution channel and funnel, sales cycle and product lifecycle and their respective requirements on the partner marketing organization to drive attach and revenue
Benefits
Comp & perks- Job Benefits 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
ATS Keywords
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Hard Skills & Tools
B2B marketingjoint marketing strategiesco-marketing activationsemail campaignsco-branded webinarsmarket development fundsROI measurementcustomer acquisitionpipeline generationcontent creation
Soft Skills
collaborationcommunicationstrategic thinkinganalytical skillsrelationship managementcross-functional teamworkproblem-solvingadaptabilityleadershipcreativity