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About the role
Key responsibilities & impact- Act as a commercial point of contact with the BD team - taking their partner campaigns to market quickly, on-brand, and with commercial impact top of mind
- Lead planning, execution, and optimisation of retention initiatives across owned channels (app, web, email, push)
- Design and run experiments to improve engagement, frequency, retention and reactivation; iterating quickly on results
- Independently analyse performance data to identify opportunities, diagnose issues, and make decisions with imperfect information
- Partner with commercial, data, design, and operations teams to deliver campaigns and initiatives end-to-end
- Manage stakeholders confidently - including pushing back on scope, timelines, or briefs when necessary
- Communicate insights, learnings, and recommendations clearly to internal teams and leadership
- Identify and drive improvements in processes, ways of working, and campaign effectiveness
Requirements
What you’ll need- 3+ years' experience in marketing, campaigns, growth, or a related commercial role - preferably in a fast-paced, high-volume environment (e-commerce, marketplace, fintech, retail tech, or similar)
- Comfortable working with performance data, identifying trends, and making data-informed recommendations
- App marketing experience is a bonus.
- AI-native approach to work, experimenting intentionally to improve output quality, efficiency, and decision-making
- High-energy and commercially sharp - you understand the business behind the brief, aren't afraid to push back on scope, timelines, or unrealistic asks, and have the hustle to get things done
- High ownership and strong prioritisation - you manage multiple workstreams simultaneously without dropping the ball
- Confident stakeholder management - you're direct and reliable, and can hold your own with a fast-moving commercial team
- Adaptable and fast-learning - we're less focused on whether you've done this exact role before; ShopBack's processes are learnable, what we can't teach is drive, judgement, and the ability to operate at pace
- Proactive and curious - you challenge ideas (including your own) and are comfortable testing, learning, and iterating
- Attention to detail and a genuine commitment to brand standards and tone of voice
Benefits
Comp & perks- Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
- Be part of a winning team on a journey to global scale.
- Competitive compensation based on your performance.
- Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
- ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysiscampaign managementretention initiativesapp marketingperformance data analysisexperiment designengagement improvementprocess improvementdata-informed decision makingmarketing optimization
Soft Skills
stakeholder managementcommunicationadaptabilityproactivitycuriosityhigh ownershipprioritizationconfidenceattention to detailcommercial acumen
