ShopBack

Performance Marketing

• You will play a pivotal role in designing and implementing online media strategies to drive growth in acquisition, retention, and branding.
• You will be working closely with local US teams and regional stakeholders to foster strong partnerships, ensuring seamless coordination and execution of marketing initiatives across countries.
• If you are an experienced, self-motivated, and innovative online marketer, this could be the role for you.

Senior Performance Marketing Associate

Content Marketing Manager

• Create and edit ad creative (static, video, and copy) for paid social and paid search campaigns across channels like Meta, TikTok, and Google
• Adapt creative across formats and placements, iterating quickly based on performance and campaign needs
• Partner with Growth Marketing to understand creative performance, pulling basic metrics (CTR, CPA, conversion rate) and translating them into clear takeaways
• Run creative testing (A/B variants, hooks, formats) to identify what resonates and feed learnings back into future briefs
• Maintain a creative calendar and asset library, keeping campaigns stocked with fresh, on-brand content
• Ensure all creative reflects ShopBack's brand voice and visual guidelines while adapting to each platform's best practices
• Support other partnership campaigns with paid creative as needed
• Take on ad-hoc creative and marketing projects as priorities shift

Content Specialist

Marketing

• Act as a commercial point of contact with the BD team - taking their partner campaigns to market quickly, on-brand, and with commercial impact top of mind
• Lead planning, execution, and optimisation of retention initiatives across owned channels (app, web, email, push)
• Design and run experiments to improve engagement, frequency, retention and reactivation; iterating quickly on results
• Independently analyse performance data to identify opportunities, diagnose issues, and make decisions with imperfect information
• Partner with commercial, data, design, and operations teams to deliver campaigns and initiatives end-to-end
• Manage stakeholders confidently - including pushing back on scope, timelines, or briefs when necessary
• Communicate insights, learnings, and recommendations clearly to internal teams and leadership
• Identify and drive improvements in processes, ways of working, and campaign effectiveness

Senior Performance Marketing Associate

Content Specialist

Assistant Marketing Manager – ANZ Market