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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in online paid media strategies for App and Web products, leveraging analytical skills and marketing tools to drive growth and efficiency. Proven ability to collaborate with diverse teams and stakeholders while adapting to various markets and cultures.
Highest-signal resume keywords
Online Paid Media ManagementCampaign Management on Meta Ads, Google Ads, TikTok AdsGoogle Analytics ProficiencyData-Driven Analytical SkillsAI Tool Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Online Paid MediaCampaign ManagementGrowth HackingData AnalysisMarketing Strategy
Soft Skills
Communication SkillsStakeholder ManagementCollaborationSelf-MotivatedAdaptability
Tools & Technologies
Google AnalyticsGoogle Search ConsoleBranch.ioAppsflyerAI Tools
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business
Industry Keywords
Online Media StrategiesMarketing EfficiencyAcquisitionRetentionBranding
About the role
Key responsibilities & impact- You will play a pivotal role in designing and implementing online media strategies to drive growth in acquisition, retention, and branding.
- You will be working closely with local US teams and regional stakeholders to foster strong partnerships, ensuring seamless coordination and execution of marketing initiatives across countries.
- If you are an experienced, self-motivated, and innovative online marketer, this could be the role for you.
Requirements
What you’ll need- Ideally 3 to 5 years of hands-on experience in online paid media for App and Web products.
- Proven track record of driving significant growth with marketing efficiency.
- Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and network campaigns.
- Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer.
- Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
- Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
- Good communication skills and stakeholder management are able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely.
- Self-starter with the ability to work independently, owning the problem and developing the solution.
- AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
- Bachelor’s degree in marketing, business, or relevant experience.
Benefits
Comp & perks- Career growth opportunities to take on greater challenges that help you realise your ambitions.
- Be part of a winning team on a journey to global scale.
- Competitive compensation based on performance.
- Candid, open, and collaborative culture where feedback is valued.